?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KELENGKAPAN+PRODUK%2C+HARGA%2C+DAN+LOKASI%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN%0D%0ATOKO+PUSH+PIN+BANDAR+LAMPUNG%0D%0A%0D%0A(Survei+Pada+Konsumen+Toko+Push+Pin+Bandar+Lampung)&rft.creator=ALIDA+MAWARNI%2C+1716051034&rft.subject=300+Ilmu+sosial&rft.description=This+study+aims+to+determine+the+effect+of+product+completeness%2C+price%2C+and+location%0D%0Aon+consumer+purchasing+decisions+at+push+pin+shops+in+Bandar+Lampung.+This%0D%0Aresearch+is+a+type+of+Explanatory+Research+with+a+quantitative+approach.+The%0D%0A%0D%0Asampling+technique+is+using+the+accidental+sampling+technique+using+the+Non-%0D%0AProbability+Sampling+method+with+a+sample+of+100+respondents+from+push+pin+shop%0D%0A%0D%0Aconsumers.+Analysis+of+the+data+in+this+study+using+multiple+linear+regression%0D%0Aanalysis+with+the+help+of+SPSS+26.+The+results+of+this+study+indicate+that+the%0D%0Acompleteness+of+the+product%2C+price%2C+and+location+simultaneously+affect+the+purchase%0D%0Adecision+by+60.8%25.+While+the+partial+test+results+of+each+variable+indicate+that+the%0D%0Acompleteness+of+the+product+has+a+positive+and+significant+effect+on+purchasing%0D%0Adecisions+by+3.71%25%2C+the+price+has+a+positive+and+significant+effect+on+purchasing%0D%0Adecisions+by+5.21%25+and+location+has+a+negative+and+insignificant+effect+on%0D%0Apurchasing+decisions+by+-+0.56%25.+The+biggest+influence+lies+in+the+product%0D%0Acompleteness+variable%2C+seen+from+the+availability+of+various+brands%2C+the+availability%0D%0Aof+products+at+the+store+makes+consumers+consider+buying+a+product+at+the+store.%0D%0A%0D%0AKeywords%3A+Product+Completeness%2C+Price%2C+Location%2C+Purchase+Decision%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+kelengkapan+produk%2C+harga%2C%0D%0Adan+lokasi+terhadap+keputusan+pembelian+konsumen+toko+push+pin+bandar%0D%0Alampung.+penelitian+ini+merupakan+jenis+penelitian+Explanatory+Research+dengan%0D%0Apendekatan+kuantitatif.+Teknik+pengambilan+sampling+yaitu+menggunakan+teknik%0D%0Aaccidental+sampling+dengan+menggunakan+metode+Non+Probability+Sampling%0D%0Adengan+sampel+sebanyak+100+responden+konsumen+toko+push+pin.+Analisis+data%0D%0Apada+penelitian+ini+menggunakan+analisis+regresi+linear+berganda+dengan+bantuan%0D%0ASPSS+26.+Hasil+penelitian+ini+menunjukkan+bahwa+kelengkapan+produk%2C+harga+dan%0D%0Alokasi+secara+simultan+berpengaruh+terhadap+keputusan+pembelian+sebesar+60%2C8%25.%0D%0ASedangkan+hasil+pengujian+secara+parsial+masing-masing+variabel+menunjukkan%0D%0Abahwa+kelengkapan+produk+berpengaruh+positif+dan+signifikan+terhadap+keputusan%0D%0Apembelian+sebesar+3%2C71%25%2C+harga+berpengaruh+positif+dan+signifikan+terhadap%0D%0Akeputusan+pembelian+sebesar+5%2C21%25+dan+lokasi+berpengaruh+negatif+dan+tidak%0D%0Asignifikan+terhadap+keputusan+pembelian+sebesar+-0%2C56%25.+Pengaruh+terbesar%0D%0Aterletak+pada+variabel+kelengkapan+produk+dilihat+dari+tersedianya+berbagai+macam%0D%0Amerk%2C+ketersediaan+produk+pada+toko+tersebut+membuat+konsumen+bisa%0D%0Amempertimbangkan+untuk+membeli+suatu+produk+di+toko.%0D%0A%0D%0AKata+kunci%3A+Kelengkapan+Produk%2C+Harga%2C+Lokasi%2C+Keputusan+Pembelian&rft.publisher=FAKULTAS+ILMU+DAN+SOSIAL+ILMU+POLITIK&rft.date=2021-11-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66997%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Rocket%2520Digital.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66997%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F66997%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital.pdf&rft.identifier=++ALIDA+MAWARNI%2C+1716051034++(2021)+PENGARUH+KELENGKAPAN+PRODUK%2C+HARGA%2C+DAN+LOKASI+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+TOKO+PUSH+PIN+BANDAR+LAMPUNG+(Survei+Pada+Konsumen+Toko+Push+Pin+Bandar+Lampung).++FAKULTAS+ILMU+DAN+SOSIAL+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F66997%2F