?url_ver=Z39.88-2004&rft_id=1814131026&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=SIKAP%2C+KEPUASAN+DAN+LOYALITAS+KONSUMEN+TERHADAP+PEMBELIAN+PRODUK+KERIPIK+PISANG+LUMER+DI+CV+VANANA+JAYA+SINERGI+KOTA+BANDAR+LAMPUNG++++&rft.creator=Bayu+Saputra%2C+1814131026&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+sikap%2C+kepuasan%2C+dan+loyalitas%0D%0Akonsumen+terhadap+pembelian+keripik+pisang+lumer+Melte+Vanana+di+CV+Vanana%0D%0AJaya+Sinergi.+Tempat+penelitian+ini+di+Jalan+Bumi+Manti+2+Nomor+18%2C+LK+II%2C+Desa%0D%0AKampung+Baru%2C+Kecamatan+Labuhan+Ratu%2C+Kota+Bandar+Lampung+dipilih+secara%0D%0Apurposive.+Jumlah+responden+penelitian+ini+adalah+50+orang+yang+dipilih+dengan%0D%0Ametode+non-probability+sampling.+Data+penelitian+dianalisis+secara+deskriptif%0D%0Akualitatif+dengan+Model+Multiatribut+Fishbein%2C+Consumer+Satisfaction+Index%0D%0A(CSI)%2C+dan+piramida+loyalitas.+Hasil+penelitian+diketahui+Sikap+konsumen+terhadap%0D%0Akeripik+pisang+lumer+Melte+Vanana+berada+pada+katagori+baik.+Konsumen+keripik%0D%0Apisang+lumer+Melte+Vanana+menyukai+keripik+pisang+lumer+Melte+Vanana+dengan%0D%0Aatribut+yang+paling+disukai+yaitu+rasa.+Kepuasan+konsumen+keripik+pisang+lumer%0D%0AMelte+Vanana+berada+pada+kategori+sangat+puas+dengan+nilai+CSI+sebesar+85%2C41.%0D%0AKonsumen+merasa+sangat+puas+dengan+atribut+yang+ada+pada+keripik+pisang+lumer%0D%0AMelte+Vanana.+Kondisi+loyalitas+konsumen+keripik+pisang+lumer+Melte+Vanana%0D%0Asudah+cukup+baik%2C+karena+sudah+berbentuk+piramida+terbalik+dengan+komposisi%0D%0Ajumlah+konsumen+pada+tingkatan+yang+proporsional.+Jumlah+switcher+buyer+yaitu%0D%0A42+persen%2C+jumlah+habitual+buyer+yaitu+36+persen%2C+jumlah+satisfied+buyer+yaitu+86%0D%0Apersen%2C+jumlah+liking+the+brand+yaitu+90+persen%2C+dan+jumlah+committed+buyer+yaitu%0D%0A86+persen.%0D%0AKata+kunci%3A+kepuasan%2C+keripik+pisang%2C+loyalitas+konsumen%2C+sikap%0D%0A%0D%0AThis+study+aims+to+determine+attitudes%2C+satisfaction%2C+and+loyalty+to+the+purchase+of%0D%0AMelte+Vanana+melted+banana+chips+at+CV+Vanana+Jaya+Sinergi.+This+research%0D%0Aplace+in+Bumi+Manti+Street+number+II%2C+LK+II%2C+Kampung+Baru+Village%2C+Labuhan%0D%0ARatu+District%2C+Bandar+Lampung+City+chosen+purposively.+The+number+of+samples%0D%0Ain+this+study+are+50+people+who+are+selected+by+non-probability+sampling+method.%0D%0AResearch+data+is+analyzed+descriptive+qualitatively+by+Fishbein+Multi-attribute%0D%0AModel%2C+Consumer+Satisfaction+Index+(CSI)%2C+and+loyalty+pyramid.+Results+of%0D%0Aresearch+known+that+consumer+attitudes+towards+Melte+Vanana+melted+banana%0D%0Achips+are+in+the+good+category.+Consumers+of+Melte+Vanana+melted+banana+chips%0D%0Alike+Melte+Vanana+melted+banana+chips+with+the+most+preferred+attribute%2C+namely%0D%0Ataste.+Consumer+satisfaction+of+Melte+Vanana+melted+banana+chips+is+in+the+very%0D%0Asatisfied+category+with+a+CSI+value+of+85.41.+Consumers+are+very+satisfied+with%0D%0Athe+attributes+that+exist+in+Melte+Vanana's+melted+banana+chips.+The+condition+of%0D%0Aconsumer+loyalty+for+Melte+Vanana+melted+banana+chips+is+quite+good%2C+because+it%0D%0Ais+in+the+shape+of+an+inverted+pyramid+with+the+composition+of+the+number+of%0D%0Aconsumers+at+a+proportional+level.+The+number+of+switcher+buyers+is+42+percent%2C%0D%0Athe+number+of+habitual+buyers+is+36+percent%2C+the+number+of+satisfied+buyers+is+86%0D%0Apercent%2C+the+number+of+liking+the+brand+is+90+percent%2C+and+the+number+of%0D%0Acommitted+buyers+is+86+percent.%0D%0AKey+words%3A+Attitude%2C+Banana+Chips%2C+Customer+Behavior%2C+Loyalty%2C+Satisfaction.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-10-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67010%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67010%2F2%2FSKIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67010%2F3%2FSKIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Bayu+Saputra%2C+1814131026++(2022)+SIKAP%2C+KEPUASAN+DAN+LOYALITAS+KONSUMEN+TERHADAP+PEMBELIAN+PRODUK+KERIPIK+PISANG+LUMER+DI+CV+VANANA+JAYA+SINERGI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F67010%2F