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<http://digilib.unila.ac.id/id/eprint/67010> <http://purl.org/dc/terms/title> "SIKAP, KEPUASAN DAN LOYALITAS KONSUMEN TERHADAP PEMBELIAN PRODUK KERIPIK PISANG LUMER DI CV VANANA JAYA SINERGI KOTA BANDAR LAMPUNG    "^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/67010> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk mengetahui sikap, kepuasan, dan loyalitas\r\nkonsumen terhadap pembelian keripik pisang lumer Melte Vanana di CV Vanana\r\nJaya Sinergi. Tempat penelitian ini di Jalan Bumi Manti 2 Nomor 18, LK II, Desa\r\nKampung Baru, Kecamatan Labuhan Ratu, Kota Bandar Lampung dipilih secara\r\npurposive. Jumlah responden penelitian ini adalah 50 orang yang dipilih dengan\r\nmetode non-probability sampling. Data penelitian dianalisis secara deskriptif\r\nkualitatif dengan Model Multiatribut Fishbein, Consumer Satisfaction Index\r\n(CSI), dan piramida loyalitas. Hasil penelitian diketahui Sikap konsumen terhadap\r\nkeripik pisang lumer Melte Vanana berada pada katagori baik. Konsumen keripik\r\npisang lumer Melte Vanana menyukai keripik pisang lumer Melte Vanana dengan\r\natribut yang paling disukai yaitu rasa. Kepuasan konsumen keripik pisang lumer\r\nMelte Vanana berada pada kategori sangat puas dengan nilai CSI sebesar 85,41.\r\nKonsumen merasa sangat puas dengan atribut yang ada pada keripik pisang lumer\r\nMelte Vanana. Kondisi loyalitas konsumen keripik pisang lumer Melte Vanana\r\nsudah cukup baik, karena sudah berbentuk piramida terbalik dengan komposisi\r\njumlah konsumen pada tingkatan yang proporsional. Jumlah switcher buyer yaitu\r\n42 persen, jumlah habitual buyer yaitu 36 persen, jumlah satisfied buyer yaitu 86\r\npersen, jumlah liking the brand yaitu 90 persen, dan jumlah committed buyer yaitu\r\n86 persen.\r\nKata kunci: kepuasan, keripik pisang, loyalitas konsumen, sikap\r\n\r\nThis study aims to determine attitudes, satisfaction, and loyalty to the purchase of\r\nMelte Vanana melted banana chips at CV Vanana Jaya Sinergi. This research\r\nplace in Bumi Manti Street number II, LK II, Kampung Baru Village, Labuhan\r\nRatu District, Bandar Lampung City chosen purposively. The number of samples\r\nin this study are 50 people who are selected by non-probability sampling method.\r\nResearch data is analyzed descriptive qualitatively by Fishbein Multi-attribute\r\nModel, Consumer Satisfaction Index (CSI), and loyalty pyramid. Results of\r\nresearch known that consumer attitudes towards Melte Vanana melted banana\r\nchips are in the good category. Consumers of Melte Vanana melted banana chips\r\nlike Melte Vanana melted banana chips with the most preferred attribute, namely\r\ntaste. Consumer satisfaction of Melte Vanana melted banana chips is in the very\r\nsatisfied category with a CSI value of 85.41. Consumers are very satisfied with\r\nthe attributes that exist in Melte Vanana's melted banana chips. The condition of\r\nconsumer loyalty for Melte Vanana melted banana chips is quite good, because it\r\nis in the shape of an inverted pyramid with the composition of the number of\r\nconsumers at a proportional level. The number of switcher buyers is 42 percent,\r\nthe number of habitual buyers is 36 percent, the number of satisfied buyers is 86\r\npercent, the number of liking the brand is 90 percent, and the number of\r\ncommitted buyers is 86 percent.\r\nKey words: Attitude, Banana Chips, Customer Behavior, Loyalty, Satisfaction."^^<http://www.w3.org/2001/XMLSchema#string> .
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