?url_ver=Z39.88-2004&rft_id=1614131042&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=SIKAP%2C+KEPUASAN+DAN+POLA+PEMBELIAN+KONSUMEN+%0D%0ACAKE+BANANA+FOSTER+DI+KOTA+BANDAR+LAMPUNG+&rft.creator=Wahyu+Dewangga++%2C+wahyudewangga02%40gmail.com&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=ABSTRAK+%0D%0A%0D%0A+%0D%0ASIKAP%2C+KEPUASAN+DAN+POLA+PEMBELIAN+KONSUMEN+CAKE%0D%0ABANANA+FOSTER+DI+KOTA+BANDAR+LAMPUNG++%0D%0A%0D%0A+%0D%0AOleh+%0D%0A+%0D%0A%0D%0AWahyu+Dewangga+%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+sikap+konsumen%2C+kepuasan+konsumen%0D%0Adan+pola+pembelian+konsumen+cake+Banana+Foster+di+Kota+Bandar+Lampung.+%0D%0APenelitian+ini+dilakukan+di+tiga+outlet+cake+Banana+Foster+yang+ada+di+Kota%0D%0ABandar+Lampung.++Metode+penelitian+yang+digunakan+dalam+penelitian+ini+adalah%0D%0Ametode+survei+dengan+teknik+pengambilan+sampel+Accidental+Sampling.+%0D%0AResponden+adalah+58+konsumen+cake+Banana+Foster+yang+pernah+membeli%2F%0D%0Amengonsumsi+cake+Banana+Foster+minimal+tiga+kali+dalam+kurun+waktu+tiga+bulan%0D%0Aterakhir.++Data+penelitian+dianalisis+menggunakan+analisis+Multiatribut+Fisbein%2C%0D%0ACustomer+Satisfaction+Index+(CSI)+dan+statistik+deskriptif.+Atribut+produk+yang%0D%0Adigunakan+dalam+penelitian+ini+yaitu+harga%2C+rasa%2C+varian+rasa%2C+tekstur%2C+aroma%2C%0D%0Akebersihan%2C+kehalalan+produk+dan+tanggal+kadaluarsa.+Pengumpulan+data%0D%0Adilakukan+pada+bulan+November+-+Desember+2021.++Hasil+penelitian+menunjukkan%0D%0Abahwa+konsumen+menyukai+cake+Banana+Foster+atau+memiliki+nilai+sikap+yang%0D%0Abaik+dengan+nilai+Ao+sebesar+123%2C12.+Banyak+konsumen+membeli+cake+Banana%0D%0AFoster+karena+rasa.+Nilai+Customer+Satisfaction+Index+(CSI)+konsumen+cake%0D%0ABanana+Foster+pada+kategori+puas+dengan+nilai+mencapai+77%2C17+persen.+Jumlah%0D%0Atertinggi+cake+Banana+Foster+yang+dibeli+adalah+rasa+black+premium.++Jumlah+ratarata%0D%0Ayang%0D%0Adibeli%0D%0Aadalah%0D%0A1%2C24%0D%0Akotak%0D%0Aper%0D%0Arumah%0D%0Atangga%0D%0Aper%0D%0Atiga%0D%0Abulan%0D%0Adan%0D%0Afrekuensi%0D%0A%0D%0Arata-rata%0D%0Aadalah%0D%0Adua%0D%0Akali%0D%0Aper%0D%0Atiga%0D%0Abulan.%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AKata%0D%0Akunci%3A%0D%0Acake%2C%0D%0Asikap%0D%0Akonsumen%2C%0D%0Akepuasan%0D%0Akonsumen%2C%0D%0Apola%0D%0Apembelian%0D%0A%0D%0A%0D%0AThis+study+aims+to+analyze+the+attitude%2C+satisfaction+and++consumer+purchase+%0D%0Apatterns+of+Banana+Foster+cake+in+Bandar+Lampung+City.+This+research+was%0D%0Aconducted+at+outlets+of+Lampung+Banana+Foster+in+Bandar+Lampung+City.+The%0D%0Aresearch+method+is+a+survey+with+accidental+sampling+technique.+Respondents%0D%0Awere+58+Banana+Foster+cake+consumers+who+had+bought+and+consumed+Banana%0D%0AFoster+cake+at+least+once+in+the+last+three+month.+The+research+data+are+analyzed%0D%0Ausing+Fishbein+Multi-attribute+analysis%2C+Customers+satisfaction+Index+(CSI)+and%0D%0Adescriptive+statistics+analysis.+The+attributes+used+in+this+study+are+taste%2C+price%2C%0D%0Aflavor+variants%2C+texture%2C+scent%2C+cleanliness%2C+halal%E2%80%99s+label+and+expired+date.+Data%0D%0Acollection+was+conducted+in+November+-+December+2021.+The+results+showed+that%0D%0Athe+consumers+liked+Banana+Foster+cake+or+had+a+good+attitude+with+an+Ao+value+is%0D%0A123%2C12.+Consumers+bought+cake+at+Banana+Foster+mostly+because+of+the+taste.%0D%0ACustomer+Satisfaction+Index+(CSI)+in+consuming+Banana+Foster+cake+is+in+the%0D%0Asatisfied+criteria%2C+which+is+equal+to77%2C17+percent.++The+highest+amount+of+Banana%0D%0AFoster%E2%80%99s+cake+purchased+was+black+premium+flavor%2C+the+average+number%0D%0Apurchased+was+1%2C24+pieces+per+household+per+three+month%2C+and+the+average%0D%0Afrequency+of+consumer+purchase+was+two+times+for+three+month.+%0D%0A%0D%0AKey+words%3A+cakes%2C+consumer+attitude%2C+customer+satisfaction%2C+purchasing+patterns+&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-08-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67045%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67045%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67045%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Wahyu+Dewangga+%2C+wahyudewangga02%40gmail.com++(2022)+SIKAP%2C+KEPUASAN+DAN+POLA+PEMBELIAN+KONSUMEN+CAKE+BANANA+FOSTER+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F67045%2F