?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+NILAI+TAMBAH%2C+PENDAPATAN%2C+DAN+BAURAN%0D%0APEMASARAN+KOPI+PADA+AGROINDUSTRI+KOPI+BUBUK%0D%0A%0D%0AKLANGENAN+PRINGSEWU&rft.creator=Muhammad+Abi+Zulkarnain%2C+1714131008&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+research+aims+to+analyze+added+value+of+coffee%2C+income%2C+and+marketing+mix%0D%0Aof+coffee+in+Agroindustry+of+Coffee+Powder+Klangenan+Pringsewu.+This+study%0D%0Auses+a+case+study+method%2C+with+sampling+techniques+that+are+purposive+and%0D%0Aaccidental+samplings.+Respondents+in+this+research+consist+of+the+owners+of%0D%0Aagroindustry+and+consumers+in+a+total+of+30+respondents.+Furthermore%2C+this+study%0D%0Auses+Hayami%E2%80%99s+value-added+analysis+method%2C+R%2FC+total+cost%2C+and+7P+marketing%0D%0Amix.+Data+of+this+research+were+collected+from+January+2021+until+March+2021.%0D%0AThe+results+show+that+the+agroindustry+has+positive+added+value%2C+which+means+that%0D%0Ait+is+feasible+to+be+developed.+The+income+of+the+agroindustry+has+a+revenue+ratio%0D%0A(R%2FC)+of+more+than+one%2C+which+means+that+the+coffee+of+agroindustry+business+is%0D%0Aprofitable+and+feasible+to+run.+Finally%2C+the+marketing+strategy+of+agroindustry+has%0D%0Aimplemented+the+7P+marketing+mix+components+which+are+the+product%2C+place%2C%0D%0Aprice%2C+process%2C+people%2C+and+physical+evidence.+Hence%2C+the+promotion+component%0D%0Ahas+not+been+used+optimally.+Therefore%2C+it+must+be+developed+and+considered%0D%0Aagain.%0D%0A%0D%0AKeywords%3A+added+value%2C+agroindustry%2C+coffee%2C+income%2C+marketing+mix%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+nilai+tambah+kopi%2C+pendapatan+dan%0D%0Abauran+pemasaran+kopi+pada+Agroindustri+Kopi+Bubuk+Klangenan+Pringsewu.%0D%0APenelitian+ini+dilakukan+pada+Agroindustri+Kopi+Bubuk+Klangenan+Pringsewu%2C%0D%0AKabupaten+Pringsewu.+Metode+penelitian+ini+adalah+metode+studi+kasus+dengan%0D%0Ateknik+pengambilan+sampel+purposive+sampling+dan+accidental+sampling.%0D%0AResponden+dalam+penelitian+ini+dibagi+menjadi+dua+yaitu+pemilik+agroindustri+dan%0D%0Aresponden+konsumen+sebanyak+30+orang+responden.+Penelitian+ini+menggunakan%0D%0Ametode+analisis+nilai+tambah+Hayami%2C+R%2FC+atas+biaya+total%2C+dan+bauran+pemasaran%0D%0A7P.+Pengumpulan+data+dilakukan+pada+bulan+Januari+2021+hingga+Maret+2021.%0D%0AHasil+penelitian+menunjukkan+bahwa+nilai+tambah+pada+agroindustri+bernilai%0D%0Apositif+yang+berarti+layak+diusahakan+dan+dikembangkan.+Pendapatan+pada%0D%0Aagorindustri+memperoleh+nilai+nisbah+penerimaan+(R%2FC)+lebih+dari+satu%2C+yang%0D%0Aartinya+usaha+agroindustri+kopi+menguntungkan+dan+layak+untuk+dijalankan.%0D%0AStrategi+pemasaran+pada+agroindustri+sudah+menerapkan+komponen+bauran%0D%0Apemasaran+7P%2C+yaitu+product%2C+price%2C+place%2C+promotion%2C+people%2C+physical+evidence%2C%0D%0Adan+process%2C+dimana+hanya+komponen+promosi+yang+belum+diterapkan+secara%0D%0Aoptimal+dan+harus+dikembangkan+dan+diperhatikan+lagi.%0D%0A%0D%0AKata+kunci%3A+Agroindustri%2C+bauran+pemasaran%2C+kopi%2C+nilai+tambah%2C+pendapatan&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2021-10-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67075%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Rocket%2520Digital.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67075%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67075%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital.pdf&rft.identifier=++Muhammad+Abi+Zulkarnain%2C+1714131008++(2021)+ANALISIS+NILAI+TAMBAH%2C+PENDAPATAN%2C+DAN+BAURAN+PEMASARAN+KOPI+PADA+AGROINDUSTRI+KOPI+BUBUK+KLANGENAN+PRINGSEWU.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F67075%2F