?url_ver=Z39.88-2004&rft_id=1814131059&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+HARGA+POKOK+PRODUKSI%2C+KEUNTUNGAN+DAN%0D%0AKEPUASAN+KONSUMEN+BIBIT+TANAMAN+HORTIKULTURA+DI+%0D%0ALAMPUNG+TENGAH%0D%0A+%0D%0A(Studi+Kasus+pada+Perusahaan+Hely+Seedling+and+Farm+di+Lampung+Tengah)%0D%0A&rft.creator=Monica+Inggriani%2C+1814131059&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=ABSTRACT%0D%0A%0D%0A+%0D%0AANALYSIS+OF+COST+OF+PRODUCTION%2C+PROFIT+AND+CONSUMER%0D%0ASATISFACTION+OF+HORTICULTURAL+GROWTH+IN+LAMPUNG+%0D%0ACENTRAL+%0D%0A+%0D%0A(Case+Study+on+Hely+Seedling+and+Farm+Company+in+Central+Lampung)%0D%0A%0D%0A%0D%0ABy%0D%0A+%0D%0AMonica+Inggriani%0D%0A%0D%0A+%0D%0AThis+study+aims+to+analyze+the+cost+of+production%2C+profit%2C+and+consumer+satisfaction%0D%0Aof+the+horticultural+seed+business+at+the+Hely+Seedling+and+Farm+company+in+Central%0D%0ALampung.++The+method+used+in+this+research+is+the+case+study+method.++Data%0D%0Acollection+was+carried+out+in+February+2022-March+2022.++The+data+in+this+study%0D%0Aconsisted+of+primary+data+and+secondary+data.+The+data+analysis+used+in+this+research%0D%0Aare%3A+(a)+the+variable+costing+method+and+the+full+costing+method+to+analyze+the+cost%0D%0Aof+production%2C+(b)+the+Revenue+Cost+(R%2FC)+method+to+analyze+the+company's+profits%2C%0D%0Aand+(c)+the+Customer+Satisfaction+Index+method+(CSI)+and+Important+and%0D%0APerformance+Analysis+(IPA)+to+analyze+customer+satisfaction.+The+results+showed%0D%0Athat+the+cost+of+production+for+chili+seeds%2C+eggplant+seeds%2C+tomato+seeds%2C+celery%0D%0Aseeds%2C+loncang+seeds%2C+and+cauliflower+seeds+using+the+variable+costing+method+and%0D%0Athe+full+costing+method+was+lower+than+the+selling+price+of+the+product%2C+so+that+the%0D%0Acompany+already+made+a+profit+by+current+selling+price.+The+company's+profit+in+the%0D%0Ahorticultural+plant+nursery+business+is+IDR+63.243.456%2C89+per+two+weeks+with+an%0D%0AR%2FC+value+of+more+than+one%2C+meaning+that+the+horticultural+plant+nursery+business%0D%0Aof+the+Hely+Seedling+and+Farm+company+is+profitable+and+feasible+to+run.+Based+on%0D%0Athe+value+of+the+Customer+Satisfaction+Index+(CSI)%2C+consumers+are+satisfied+with%0D%0Athe+products+sold+by+the+Hely+Seedling+and+Farm+company.+Based+on+Importance%0D%0Aand+Performance+Analysis%2C+the+attribute+that+needs+to+be+improved+is+the+attribute%0D%0Aof+resistance+to+pests+and+diseases.%0D%0A%0D%0AKeywords%3A+cost+of+production%2C+profit%2C+CSI%2C+IPA+%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+harga+pokok+produksi%2C+keuntungan%2C+dan%0D%0Akepuasan+konsumen+usaha+bibit+tanaman+hortikultura+pada+perusahaan+Hely%0D%0ASeedling+and+Farm+di+Lampung+Tengah.++Metode+yang+digunakan+pada+penelitian%0D%0Aini+adalah+metode+studi+kasus.++Pengumpulan+data+dilakukan+pada+bulan+Februari%0D%0A2022-Maret+2022.++Data+pada+penelitian+ini+terdiri+dari+data+primer+dan+data%0D%0Asekunder.++Analisis+data+yang+digunakan+dalam+penelitian+ini+adalah%3A+(a)+metode%0D%0Avariable+costing+dan+metode+full+costing+untuk+menganalisis+harga+pokok+produksi%2C%0D%0A(b)+metode+Revenue+Cost+(R%2FC)+untuk+menganalisis+keuntungan+perusahaan%2C+dan%0D%0A(c)+metode+Customer+Satisfaction+Index+(CSI)+dan+Important+and+Performance%0D%0AAnalysis+untuk+menganalisis+kepuasan+konsumen.++Hasil+penelitian+menunjukkan%0D%0Abahwa+harga+pokok+produksi+untuk+produk+bibit+cabai%2C+bibit+terong%2C+bibit+tomat%2C%0D%0Abibit+seledri%2C+bibit+loncang%2C+dan+bibit+kembang+kol+dengan+menggunakan+metode%0D%0Avariable+costing+maupun+metode+full+costing+lebih+rendah+daripada+harga+jual%0D%0Aproduk%2C+sehingga+perusahaan+sudah+memperoleh+keuntungan+dengan+harga+jual%0D%0Ayang+berlaku+sekarang.++Keuntungan+perusahaan+dalam+usaha+pembibitan+tanaman%0D%0Ahortikultura+adalah+Rp+63.243.456%2C89+per+dua+minggu+dengan+nilai+R%2FC+lebih+dari%0D%0Asatu%2C+artinya+usaha+pembibitan+tanaman+hortikultura+perusahaan+Hely+Seedling+and%0D%0AFarm+sudah+menguntungkan+dan+layak+untuk+dijalankan.+Berdasarkan+nilai%0D%0ACustomer+Satisfaction+Index+(CSI)+konsumen+merasa+puas+dengan+produk+yang%0D%0Adijual+perusahaan+Hely+Seedling+and+Farm.++Berdasarkan+Importance+and%0D%0APerformance+Analysis%2C+atribut+yang+perlu+diperbaiki+adalah+atribut+ketahanan%0D%0Aterhadap+hama+dan+penyakit.%0D%0A+%0D%0AKata+Kunci%3A+harga+pokok+produksi%2C+keuntungan%2C+CSI%2C+IPA+&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-10-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67137%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67137%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67137%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Monica+Inggriani%2C+1814131059++(2022)+ANALISIS+HARGA+POKOK+PRODUKSI%2C+KEUNTUNGAN+DAN+KEPUASAN+KONSUMEN+BIBIT+TANAMAN+HORTIKULTURA+DI+LAMPUNG+TENGAH+(Studi+Kasus+pada+Perusahaan+Hely+Seedling+and+Farm+di+Lampung+Tengah).++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F67137%2F