?url_ver=Z39.88-2004&rft_id=1814231028&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+SEGMENTING%2C+TARGETING%2C+POSITIONING+PADA+RUMAH%0D%0AMAKAN+SAMBEL+ALU+BANDAR+LAMPUNG+&rft.creator=Yuli+Putri+Rahayu++%2C+yuliputrirahayu267%40gmail.com&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=ABSTRACT%0D%0A%0D%0A+%0D%0ASEGMENTING%2C+TARGETING%2C+POSITIONING+ANALYSIS+AT+SAMBEL%0D%0AALU+RESTAURANT+BANDAR+LAMPUNG+%0D%0A%0D%0A%0D%0A%0D%0ABy%0D%0A%0D%0A+%0D%0AYuli+Putri+Rahayu%0D%0A%0D%0A%0D%0A+%0D%0AThe+development+of+an+increasingly+advanced+era+has+resulted+in+more+diverse%0D%0Abusinesses+in+the+culinary+field%2C+one+of+which+is+the+Sambel+Alu+Restaurant.+The%0D%0Akey+to+winning+the+competition+is+to+understand+the+right+segmenting%2C+targeting%2C%0D%0Aand+positioning.+The+purpose+of+this+study+was+to+determine+the+consumer%0D%0Asegment+at+the+Sambel+Alu+Restaurant%2C+to+determine+the+potential+target%0D%0Aconsumers+at+the+Sambel+Alu+Restaurant+and+to+determine+the+positioning+of+the%0D%0ASambel+Alu+Restaurant+to+the+potential+consumer+target.+This+study+uses+cluster%0D%0Aanalysis+to+determine+market+segments+and+target+markets+and+biplot+analysis+is%0D%0Aused+to+determine+the+position+of+the+Sambel+Alu+Restaurant.+The+sample+used%0D%0Awas+100+people+with+the+criteria+that+they+had+bought+at+least+two+times+at+the%0D%0ASambel+Alu+Restaurant.+The+results+showed+that+the+segmenting+formed+from+the%0D%0ASambel+Alu+Restaurant+was+four+clusters%2C+with+cluster+one+as+the+main+segment.%0D%0AThe+selected+targeting+is+cluster+1+with+Islamic+characteristics%2C+income+of+Rp.%0D%0A3%2C000%2C000-7%2C000%2C000%2C+and+the+environment+influences+the+purchase+of+food.+The%0D%0Apositioning+of+the+Sambel+Alu+Restaurant+is+the+service%2C+presentation%2C+and+sauce%0D%0Aattributes.+%0D%0A%0D%0AKeywords%3A+restaurant%2C+segmenting%2C+targeting%2C+positioning+%0D%0A%0D%0A%0D%0APerkembangan+zaman+yang+semakin+maju+mengakibatkan+usaha+di+bidang+kuliner%0D%0Asemakin+beragam%2C+salah+satunya+Rumah+Makan+Sambel+Alu.+Kunci+memenangkan%0D%0Apersaingan+adalah+dengan+memahami+segmenting%2C+targeting%2C+dan+positioning+yang%0D%0Atepat.+Tujuan+penelitian+ini+adalah+untuk+mengetahui+segmen+konsumen+pada%0D%0ARumah+Makan+Sambel+Alu%2C+menetapkan+target+konsumen+yang+potensial+pada%0D%0ARumah+Makan+Sambel+Alu+dan+menetapkan+positioning+Rumah+Makan+Sambel%0D%0AAlu+pada+target+konsumen+potensial.+Penelitian+ini+menggunakan+analisis+cluster%0D%0Auntuk+mengetahui+segmen+pasar+dan+target+pasar+serta+analisis+biplot+digunakan%0D%0Auntuk+mengetahui+posisi+dari+Rumah+Makan+Sambel+Alu.+Sampel+yang+digunakan%0D%0Asebanyak+100+orang+dengan+kriteria+sudah+pernah+membeli+minimal+dua+kali+di%0D%0ARumah+Makan+Sambel+Alu.+Hasil+penelitian+menunjukan+segmenting+yang%0D%0Aterbentuk+dari+Rumah+Makan+Sambel+Alu+adalah+empat+cluster%2C+dengan+cluster%0D%0Asatu+sebagai+segmen+utama.+Targeting+yang+dipilih+yaitu+cluster+1+dengan%0D%0Akarakteristik+Islam%2C+pendapatan+sebesar+Rp.+3.000.000-7.000.000%2C+serta%0D%0Alingkungan+berpengaruh+terhadap+pembelian+makanan.+Positioning+Rumah+Makan%0D%0ASambel+Alu+adalah+atribut+pelayanan%2C+penyajian%2C+dan+sambalnya.%0D%0A%0D%0AKata+kunci%3A+rumah+makan%2C+segmenting%2C+targeting%2C+positioning.++&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-11-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67147%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67147%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67147%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Yuli+Putri+Rahayu+%2C+yuliputrirahayu267%40gmail.com++(2022)+ANALISIS+SEGMENTING%2C+TARGETING%2C+POSITIONING+PADA+RUMAH+MAKAN+SAMBEL+ALU+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F67147%2F