?url_ver=Z39.88-2004&rft_id=1616031011&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+KOMUNIKASI+ONLINE+OUTLET+MENANTEA%0D%0A(Studi+pada+Akun+Instagram+%40menantea.toko)&rft.creator=Nurfina+Nafsiya+Muthmainnah%2C+1616031011&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Menantea+adalah+sebuah+bisnis+FnB+yang+dimiliki+oleh+dua+orang+kreator+konten+yang+juga+kakak+beradik+bernama+Jehian+Panangian+Sijabat+dan+Jerome+Polin+Sijabat.+Menantea+fokus+menjual+produk+teh+yang+didalamnya+terdapat+potongan+buah+dan+membuka+toko+pertamanya+pada+10+April+2021+di+Tomang%2C+Jakarta+Barat.+Tujuan+penelitian+ini+dilakukan+untuk+mengetahui+strategi+komunikasi+yang+digunakan+oleh+outlet+Menantea+dalam+memperkenalkan+produknya+kepada+khalayak+di+tengah+pandemik%2C+khususnya+di+akun+instagram+resmi+Menantea+yaitu+%40menantea.toko.+Penelitian+ini+dilaksanakan+dengan+menggunakan+metode+deskriptif+kualitatif.+Sumber+data+di+dalam+penelitian+ini+terbagi+menjadi+sumber+data+primer+(wawancara)+dan+sumber+data+sekunder+(informasi+di+akun+instagram+%40menantea.toko+dan+data+tertulis+yang+didapat+dari+tim+sosial+media+Menantea).+Pengumpulan+data+dilakukan+dengan+cara+wawancara+kepada+informan+yang+terdiri+dari+informan+dari+perwakilan+Tim+Sosial+Media+Menantea+dan+perwakilan+dari+konsumen.+Penelitian+ini+menggunakan+teori+CMC+dan+fokus+kepada+proses+komunikasi+yang+dilakukan+Menantea+di+akun+instagramnya+serta+strategi+yang+digunakan+untuk+memperkenalkan+produk+serta+mendekatkan+diri+dengan+pengikut+di+akun+instagram+tersebut.+Hasil+penelitian+menunjukkan+bahwa+Menantea+menggunakan+dua+jenis+strategi+komunikasi+untuk+memperkenalkan+produknya+yaitu+community+relationship+dan+influencer+marketing.+%0D%0A%0D%0AKata+Kunci%3A+instagram%2C+strategi+komunikasi%2C+teori+cmc%0D%0A%0D%0AMenantea+is+a+FnB+business+owned+by+two+content+creators+who+are+also+brothers%2C+named+Jehian+Panangian+Sijabat+and+Jerome+Polin+Sijabat.+Menantea+focuses+on+selling+tea+products+that+contain+pieces+of+fruit+and+opens+its+first+store+on+April+10%2C+2021+in+Tomang%2C+Central+Jakarta.+The+purpose+of+this+study+was+to+determine+the+communication+strategy+used+by+Menantea+Outlets+in+introducing+to+the+public+in+the+midst+of+a+pandemic%2C+especially+on+the+official+Menantea+Instagram+account%2C+namely+%40menantea.toko.+This+research+was+conducted+using+a+qualitative+descriptive+method.+The+data+sources+in+this+study+are+divided+into+primary+data+sources+(interviews)+and+secondary+data+sources+(information+on+the+%40menantea.toko+instagram+account+and+written+data+obtained+from+the+Menantea+social+media+team).+Data+collection+was+done+by+interviewing+informants+consisting+of+informants+from+representatives+of+the+Menantea+Social+Media+Team+and+representatives+from+consumers.+This+study+uses+CMC+theory+and+focuses+on+the+communication+process+that+Menantea+does+on+her+Instagram+account+and+the+strategies+used+to+introduce+products+and+get+closer+to+followers+on+the+Instagram+account.+The+results+show+that+Menantea+uses+two+types+of+communication+strategies+to+introduce+products%2C+namely+community+relationships+and+influencer+marketing.%0D%0AKeywords%3A+instagram%2C+the+communication+strategy%2C+cmc+theory%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-10-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67157%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67157%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67157%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Nurfina+Nafsiya+Muthmainnah%2C+1616031011++(2022)+ANALISIS+STRATEGI+KOMUNIKASI+ONLINE+OUTLET+MENANTEA+(Studi+pada+Akun+Instagram+%40menantea.toko).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F67157%2F