@misc{eprints67164,
           month = {Oktober},
           title = {ANALISIS PREFERENSI, POLA KONSUMSI DAN PERMINTAAN  
TEH CELUP KONSUMEN RUMAH TANGGA DI PASAR MODERN
KOTA BANDAR LAMPUNG },
          author = {muhammadirfaann99@gmail.com MUHAMMAD IRFAN },
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS PERTANIAN},
            year = {2022},
             url = {http://digilib.unila.ac.id/67164/},
        abstract = {ABSTRACT
 
PREFERENCE ANALYSIS, CONSUMPTION PATTERNS AND DEMAND FOR
TEA BAGS BY HOUSEHOLD COMSUMER IN THE MODERN MARKET OF 
BANDAR LAMPUNG


By
 
MUHAMMAD IRFAN


 
Tea is one of the drinks that are widely consumed by the people of Indonesia. The
demand for tea is quite high, causing many tea producers to compete. The various
types and brands of tea circulating in the market cause various preferences and
patterns of tea consumption by consumers in Bandar City. This study aims to analyze
household consumer preferences for the attributes of tea bags, analyze household
consumption patterns for tea bags and analyze the factors that influence the demand
for tea bags in Bandar Lampung City. The research method used is a survey method,
with the number of respondents as many as 66 households. Sampling was done by
accidental sampling method in various modern markets such as Chandra, Super Indo,
Indo Wholesale, Surya Supermarket, Fitrinofane, and Transmart. The analytical tools
used are conjoint analysis, descriptive qualitative, and multiple linear regression. The
results showed that consumers liked tea with the aroma of black tea, blackish red tea
color, the price was less than Rp. 7,500/pack and the contents of the teabags were 25
bags/pack. The product attributes that are considered the most important and arranged
in order are aroma, color, price, and size. The number of consumption of tea bags by
household consumers is 37.15 bags/month, with a consumption frequency of 4-12
times a month, tea bags are drunk using granulated sugar, and the reason for
consuming tea bags is a distinctive aroma and no pulp. Factors that significantly
influence the demand for tea bags are household income and the number of family
member


Keywords: Consumption Patter, Demand, Preference , Tea Bags. 



Teh merupakan salah satu minuman yang banyak dikonsumsi oleh masyarakat
Indonesia, Permintaan teh yang cukup tinggi menyebabkan banyak produsen teh yang
bersaing. Beragamnya jenis dan merek teh yang beredar di pasaran menyebabkan
beragamnya preferensi dan pola konsumsi teh oleh konsumen di Kota Bandar. 
Penelitian ini berjutuan untuk menganalisis preferensi konsumen rumah tangga
terhadap atribut teh celup, meganalisis pola konsumsi rumah tangga terhadap produk
teh celup dan menganalisis faktor ? faktor yang memengaruhi permintaan teh celup di
Kota Bandar Lampung.  Metode penelitian yang digunakan adalah metode survei,
dengan jumlah responden sebanyak 66 rumah tangga.  Pengambilan sampel
dilakukan dengan metode accidental sampling di berbagai pasar modern seperti
Chandra, Super Indo, Indo Grosir, Swalayan Surya, Fitrinofane, dan Transmart.  Alat
analisis yang digunakan adalah analisis konjoin, deskriptif kualitatif, dan regresi
linier berganda.  Hasil penelitian menunjukkan bahwa konsumen menyukai teh
dengan aroma teh hitam, warna teh merah kehitaman, harga kurang dari Rp7.500/pak
dan isi teh celup sebanyak 25 kantong/pak.  Atribut produk yang diaggap paling
penting dan disusun secara beruturan yaitu aroma, warna, harga, dan ukuran. Jumlah
kosumsi teh celup konsumen rumah tangga sebanyak 37,15 kantong/bulan, dengan
frekunsi konsumsi 4 ?12 kali dalam sebulan, teh celup diminum menggunakan gula
pasir, dan alasan mengkonsumsi teh celup yaitu aroma yang khas dan tidak ada
ampas.  Faktor yang berpengaruh nyata terhadap permintaan teh celup yaitu
pendapatan rumah tangga dan jumlah anggota keluarga.


Kata kunci: Permintaan , Pola konsumsi, Preferensi, Teh celup.}
}