?url_ver=Z39.88-2004&rft_id=1714131051&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PREFERENSI%2C+POLA+KONSUMSI+DAN+PERMINTAAN++%0D%0ATEH+CELUP+KONSUMEN+RUMAH+TANGGA+DI+PASAR+MODERN%0D%0AKOTA+BANDAR+LAMPUNG+&rft.creator=MUHAMMAD+IRFAN+%2C+muhammadirfaann99%40gmail.com&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=ABSTRACT%0D%0A+%0D%0APREFERENCE+ANALYSIS%2C+CONSUMPTION+PATTERNS+AND+DEMAND+FOR%0D%0ATEA+BAGS+BY+HOUSEHOLD+COMSUMER+IN+THE+MODERN+MARKET+OF+%0D%0ABANDAR+LAMPUNG%0D%0A%0D%0A%0D%0ABy%0D%0A+%0D%0AMUHAMMAD+IRFAN%0D%0A%0D%0A%0D%0A+%0D%0ATea+is+one+of+the+drinks+that+are+widely+consumed+by+the+people+of+Indonesia.+The%0D%0Ademand+for+tea+is+quite+high%2C+causing+many+tea+producers+to+compete.+The+various%0D%0Atypes+and+brands+of+tea+circulating+in+the+market+cause+various+preferences+and%0D%0Apatterns+of+tea+consumption+by+consumers+in+Bandar+City.+This+study+aims+to+analyze%0D%0Ahousehold+consumer+preferences+for+the+attributes+of+tea+bags%2C+analyze+household%0D%0Aconsumption+patterns+for+tea+bags+and+analyze+the+factors+that+influence+the+demand%0D%0Afor+tea+bags+in+Bandar+Lampung+City.+The+research+method+used+is+a+survey+method%2C%0D%0Awith+the+number+of+respondents+as+many+as+66+households.+Sampling+was+done+by%0D%0Aaccidental+sampling+method+in+various+modern+markets+such+as+Chandra%2C+Super+Indo%2C%0D%0AIndo+Wholesale%2C+Surya+Supermarket%2C+Fitrinofane%2C+and+Transmart.+The+analytical+tools%0D%0Aused+are+conjoint+analysis%2C+descriptive+qualitative%2C+and+multiple+linear+regression.+The%0D%0Aresults+showed+that+consumers+liked+tea+with+the+aroma+of+black+tea%2C+blackish+red+tea%0D%0Acolor%2C+the+price+was+less+than+Rp.+7%2C500%2Fpack+and+the+contents+of+the+teabags+were+25%0D%0Abags%2Fpack.+The+product+attributes+that+are+considered+the+most+important+and+arranged%0D%0Ain+order+are+aroma%2C+color%2C+price%2C+and+size.+The+number+of+consumption+of+tea+bags+by%0D%0Ahousehold+consumers+is+37.15+bags%2Fmonth%2C+with+a+consumption+frequency+of+4-12%0D%0Atimes+a+month%2C+tea+bags+are+drunk+using+granulated+sugar%2C+and+the+reason+for%0D%0Aconsuming+tea+bags+is+a+distinctive+aroma+and+no+pulp.+Factors+that+significantly%0D%0Ainfluence+the+demand+for+tea+bags+are+household+income+and+the+number+of+family%0D%0Amember%0D%0A%0D%0A%0D%0AKeywords%3A+Consumption+Patter%2C+Demand%2C+Preference+%2C+Tea+Bags.+%0D%0A%0D%0A%0D%0A%0D%0ATeh+merupakan+salah+satu+minuman+yang+banyak+dikonsumsi+oleh+masyarakat%0D%0AIndonesia%2C+Permintaan+teh+yang+cukup+tinggi+menyebabkan+banyak+produsen+teh+yang%0D%0Abersaing.+Beragamnya+jenis+dan+merek+teh+yang+beredar+di+pasaran+menyebabkan%0D%0Aberagamnya+preferensi+dan+pola+konsumsi+teh+oleh+konsumen+di+Kota+Bandar.+%0D%0APenelitian+ini+berjutuan+untuk+menganalisis+preferensi+konsumen+rumah+tangga%0D%0Aterhadap+atribut+teh+celup%2C+meganalisis+pola+konsumsi+rumah+tangga+terhadap+produk%0D%0Ateh+celup+dan+menganalisis+faktor+%E2%80%93+faktor+yang+memengaruhi+permintaan+teh+celup+di%0D%0AKota+Bandar+Lampung.++Metode+penelitian+yang+digunakan+adalah+metode+survei%2C%0D%0Adengan+jumlah+responden+sebanyak+66+rumah+tangga.++Pengambilan+sampel%0D%0Adilakukan+dengan+metode+accidental+sampling+di+berbagai+pasar+modern+seperti%0D%0AChandra%2C+Super+Indo%2C+Indo+Grosir%2C+Swalayan+Surya%2C+Fitrinofane%2C+dan+Transmart.++Alat%0D%0Aanalisis+yang+digunakan+adalah+analisis+konjoin%2C+deskriptif+kualitatif%2C+dan+regresi%0D%0Alinier+berganda.++Hasil+penelitian+menunjukkan+bahwa+konsumen+menyukai+teh%0D%0Adengan+aroma+teh+hitam%2C+warna+teh+merah+kehitaman%2C+harga+kurang+dari+Rp7.500%2Fpak%0D%0Adan+isi+teh+celup+sebanyak+25+kantong%2Fpak.++Atribut+produk+yang+diaggap+paling%0D%0Apenting+dan+disusun+secara+beruturan+yaitu+aroma%2C+warna%2C+harga%2C+dan+ukuran.+Jumlah%0D%0Akosumsi+teh+celup+konsumen+rumah+tangga+sebanyak+37%2C15+kantong%2Fbulan%2C+dengan%0D%0Afrekunsi+konsumsi+4+%E2%80%9312+kali+dalam+sebulan%2C+teh+celup+diminum+menggunakan+gula%0D%0Apasir%2C+dan+alasan+mengkonsumsi+teh+celup+yaitu+aroma+yang+khas+dan+tidak+ada%0D%0Aampas.++Faktor+yang+berpengaruh+nyata+terhadap+permintaan+teh+celup+yaitu%0D%0Apendapatan+rumah+tangga+dan+jumlah+anggota+keluarga.%0D%0A%0D%0A%0D%0AKata+kunci%3A+Permintaan+%2C+Pola+konsumsi%2C+Preferensi%2C+Teh+celup.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-10-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67164%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67164%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67164%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MUHAMMAD+IRFAN+%2C+muhammadirfaann99%40gmail.com++(2022)+ANALISIS+PREFERENSI%2C+POLA+KONSUMSI+DAN+PERMINTAAN+TEH+CELUP+KONSUMEN+RUMAH+TANGGA+DI+PASAR+MODERN+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=ht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