@misc{eprints67309,
           month = {Nopember},
           title = {ANALISIS PREFERENSI DAN KEPUASAN KONSUMEN
KERIPIK PISANG SHINTA DI KOTA BANDAR LAMPUNG},
          author = {khisterprajaputra1111@gmail.com KHISTER PRAJA PUTRA },
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS PERTANIAN},
            year = {2022},
             url = {http://digilib.unila.ac.id/67309/},
        abstract = {ABSTRACT
ANALYSIS OF PREFERENCES AND CONSUMER SATISFACTION OF
SHINTA BANANA CHIPS IN BANDAR LAMPUNG CITY
By
Khister Praja Putra
This study aims to determine preferences, consumption patterns and consumer
satisfaction in purchasing Shinta Banana Chips in Bandar Lampung City. The
location selection was carried out purposively and the number of respondents in
this study were 50 people selected by the non-probability sampling. Data
collection was carried out from May to June 2022. The research data was
analyzed using conjoint analysis, qualitative descriptive analysis, Customer
Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results
showed that consumer preferences were in the fifth combination, namely sweet
taste with a size of 250 grams, crunchy texture and using plastic packaging. The
majority of Shinta Banana Chips consumers buy and consume 250 gram banana
chips with a purchase frequency of 1-2 times per month at most. The variations of
Shinta Banana Chips flavors that many consumers like are the variations of
chocolate and balado flavors. Consumers are very satisfied with the attributes of
Shinta Banana Chips. Shinta Banana Chips consumer satisfaction is in the very
satisfied category with a CSI value of 86.41 percent. Attributes of consumer
satisfaction based on the results of the IPA analysis are only in the second and
third quadrants.
Keywords: Banana Chips, Consumer, Consumption Pattern, Preference.

Penelitian ini bertujuan untuk mengetahui preferensi, pola konsumsi dan kepuasan
konsumen dalam pembelian Keripik Pisang Shinta di Kota Bandar Lampung.
Pemilihan lokasi dilakukan secara purposive dan jumlah responden penelitian ini
adalah 50 orang yang dipilih dengan metode non-probability sampling.
Pengambilan data dilakukan pada bulan Mei sampai dengan Juni 2022. Data
penelitian dianalisis menggunakan analisis conjoint, analisis deskriptif kualitatif,
Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA).
Hasil penelitian diketahui preferensi konsumen berada pada kombinasi ke lima
yaitu rasa manis dengan ukuran 250 gram, bertekstur renyah dan menggunakan
kemasan plastik. Konsumen Keripik Pisang Shinta mayoritas membeli dan
mengonsumsi keripik pisang ukuran 250 gram dengan frekuensi pembelian paling
banyak 1-2 kali per bulan. Variasi rasa Keripik Pisang Shinta yang banyak disukai
konsumen adalah variasi rasa coklat dan balado. Konsumen merasa sangat puas
dengan atribut yang ada pada Keripik Pisang Shinta. Kepuasan konsumen Keripik
Pisang Shinta berada pada kategori sangat puas dengan nilai CSI sebesar 86,41
persen. Atribut kepuasan konsumen berdasarkan hasil analisis IPA hanya berada
pada kuadran dua dan kuadran tiga.
Kata kunci : Keripik Pisang, Konsumen, Preferensi, Pola Konsumsi.}
}