?url_ver=Z39.88-2004&rft_id=1646031028&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+IKLAN+INSTAGRAM+MAKEUP+ARTIST%0D%0A%40ryaweddinggallery+TERHADAP+DAYA+TARIK+KONSUMEN+%0D%0ADALAM+PERSAINGAN+JASA+MAKEUP+DI+LAMPUNG.%0D%0A&rft.creator=Thia+Anggraini+%2C+1646031028&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Di+dunia+modern+saat+ini%2C+teknologi+komunikasi+memiliki+pengaruh+yang+sangat+kuat+terhadap+perkembangan+media.+Melalui+internet%2C+kita+dapat+memenuhi+kebutuhan+kita+akan+banyak+hal+dan+hal+tersebut+dapat+kita+temukan+melalui+iklan.+Promosi+sangat+berpengaruh+dan+memajukan+perusahaan.+Periklanan+adalah+salah+satu+variabel+terpenting+dalam+bauran+pemasaran+bagi+perusahaan+yang+menjual+produk+dan+jasa.+Seiring+berkembangnya+zaman%2C+instagram+dijadikan+platform+untuk+mempromosikan+jualan+atau+mempromosikan+jasa.+Seorang+makeup+artis+diharuskan+mempunyai+satu+akun+khusus+untuk+memperlihatkan+portofolio+hasil+makeup+untuk+menarik+minat+konsumen.+%0D%0ADari+banyaknya+makeup+artist+yang+ada+di+Lampung+penulis+memilih+%40ryaweddinggallery+karena+dalam+hal+ini+%40ryaweddinggallery+memiliki+133+ribu+followers+di+Instagram.+(data+diambil+pada+tanggal+27+Oktober+2021%2C+pada+pukul+12.19+WIB).+Penelitian+ini+betujuan+untuk+mengetahui+seberapa+besar+pengaruh+model+teori+AIDA+pada+model+teori+AIDA+pada+iklan+instagram+makeup+artist+%40ryaweddinggallery+terhadap+daya+tarik+konsumen+dalam+persaingan+jasa+makeup+di+Lampung+berdasarkan++teori+Kotler+%26+Keller+(2009)+yang+terdiri+dari+attention+(perhatian)%2C+interest+(ketertarikan)%2C+desire+(minat)%2C+dan+action+(tindakan).+Penelitian+ini+menggunakan+metode+penelitian+explanatory++research+dengan++menggunakan++pendekatan++kuantitatif.+Teknik+pengumpulan+data+yaitu+menggunakan+metode+kuisioner.+100+orang+followers+yang+pernah+menggunakan+jasa+makeup+%40ryaweddinggallery+menjadi+responden+pada+penelitian+ini.+Hasil+penelitian+ini+menunjukkan+bahwa+terdapat+setiap+penambahan+poin+pada+variable+X+model+teori+AIDA+pada+iklan+instagram%2C+maka+akan+terjadi+pula+penaikan+atau+peningkatan+pada+variabel+Y+daya+tarik+konsumen+sebesar+0%2C187+poin.+Maka+disimpulkan+bahwa+model+teori+AIDA+pada+iklan+instagram+%40ryaweddinggallery+memiliki+pengaruh+terhadap+daya+tarik+konsumen.%0D%0A%0D%0AKata+kunci+%3A+AIDA%2C+Daya+Tarik+Konsumen%2C+Iklan%2C+Makeup.%0D%0A%0D%0AIn+today's+modern+world%2C+communication+technology+has+a+very+strong+influence+on+the+development+of+media.+Through+the+internet%2C+we+can+fulfill+our+needs+for+knowledge%2C+news%2C+social+interaction%2C+work%2C+shopping%2C+promotion%2C+and+many+other+aspects+of+product+promotion.+Promotion+is+very+influential+and+advances+the+company.+Advertising+is+one+of+the+most+important+variables+in+the+marketing+mix+for+companies+selling+products+and+services.+Along+with+the+times%2C+promotional+media+have+shifted+to+media%2C+namely+marketplaces%2C+this+helps+online+businesses+to+have+their+own+online+store+pages+to+upload+products+and+promote+products.+In+this+increasingly+sophisticated+era%2C+Instagram+is+used+as+a+platform+to+promote+sales+or+promote+services.+A+makeup+artist+is+required+to+have+a+special+account+to+show+a+portfolio+of+makeup+results+to+attract+consumer+interest.%0D%0AOf+the+many+makeup+artists+in+Lampung%2C+the+author+chooses+%40ryaweddinggallery+because+in+this+case+%40ryaweddinggallery+has+133+thousand+followers+on+Instagram.+(data+taken+on+October+27%2C+2021%2C+at+12.19+WIB).+This+study+aims+to+determine+how+much+influence+the+AIDA+theory+model+on+Instagram+makeup+artist+%40ryaweddinggallery+advertising+has+on+consumer+attractiveness+in+competition+for+makeup+services+in+Lampung+based+on+Kotler+%26+Keller+(2009)+theory+which+consists+of+attention+(attention)%2C+interest+(interest)%2C+desire+(interest)%2C+and+action+(action).+This+study+uses+explanatory+research+methods+using+a+quantitative+approach.+The+data+collection+technique+is+using+the+questionnaire+method.+100+followers+who+have+used+%40ryaweddinggallery's+makeup+services+became+respondents+in+this+study.+The+results+of+this+study+indicate+that+there+is+an+additional+point+in+the+variable+X+of+Instagram+ads%2C+there+will+also+be+an+increase+or+increase+in+the+Y+variable+of+consumer+attractiveness+by+0.187+points.+Then+it+was+concluded+that+%40ryaweddinggallery's+Instagram+ad+had+an+influence+on+consumer+attractiveness.%0D%0A%0D%0AKeywords%3A+AIDA%2C+Consumer+Attractiveness%2C+Advertising%2C+Makeup.%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-10-07&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67435%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67435%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67435%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Thia+Anggraini+%2C+1646031028++(2022)+PENGARUH+IKLAN+INSTAGRAM+MAKEUP+ARTIST+%40ryaweddinggallery+TERHADAP+DAYA+TARIK+KONSUMEN+DALAM+PERSAINGAN+JASA+MAKEUP+DI+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F67435%2F