?url_ver=Z39.88-2004&rft_id=1814231032&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+PEMASARAN+PRODUK+BAKERY%0D%0A(STUDI+KASUS+PADA+USAHA+NADIA+ROTI)&rft.creator=Latifah+Kamilah+Hafsah%2C+latifahkamilah25%40gmail.com&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=ABSTRACT%0D%0AANALYSIS+OF+MARKETING+STRATEGY+FOR+BAKERY+PRODUCTS%0D%0A(CASE+STUDY+ON+NADIA+ROTI+BUSINESS)%0D%0ABy%0D%0ALATIFAH+KAMILAH+HAFSAH%0D%0AThis+study+aims+to+analyze+internal+and+external+factors+that+influence+the%0D%0Aformulation+of+marketing+strategies%2C+formulate+alternative+strategies+and%0D%0Arecommend+appropriate+marketing+strategies+to+be+implemented+by+Nadia+Roti's%0D%0Abusiness.+The+data+used+in+this+study+are+primary+data+and+secondary+data.+The%0D%0Adata+obtained+were+processed+and+analyzed+by+the+method+of+analysis+used+is+the%0D%0Amatrix+of+IFE+(Internal+Factor+Evaluation)+matrix%2C+the+EFE+(External+Factor%0D%0AEvaluation)+matrix%2C+the+IE+(Internal+External)+matrix%2C+the+SWOT+matrix%0D%0A(Strengths%2C+Weaknesses%2C+Opportunities%2C+Threarts)+and+QSPM+(Quantitative%0D%0AStrategic+Planning+Matrix).+Based+on+the+analysis+of+the+internal+and+external%0D%0Aenvironment%2C+it+shows+that+Nadia+Roti's+business+has+a+strong+internal+and+external%0D%0Aenvironment+so+that+Nadia+Roti's+business+is+in+quadrant+I%2C+namely+grow+and+build.%0D%0AThere+are+five+alternative+strategies+generated+by+the+SWOT+matrix%2C+namely%0D%0Amaintain+product+quality+in+order+to+compete+with+its+competitors%2C+maintaining%0D%0Agood+relationships+with+consumers%2C+implementing+digital+marketing+and%0D%0Aconducting+product+development.+The+recommended+priority+marketing+strategy+is%0D%0Ato+implement+digital+marketing.%0D%0AKeywords%3A+IE+matrix%2C+SWOT+matrix%2C+QSPM%2C+marketing+strategy.%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+faktor-faktor+internal+dan+eksternal%0D%0Ayang+memengaruhi+formulasi+strategi+pemasaran%2C+merumuskan+alternatif+strategi%0D%0Aserta+merekomendasikan+strategi+pemasaran+yang+tepat+untuk+diimplementasikan%0D%0Aoleh+usaha+Nadia+Roti.+Data+yang+digunakan+dalam+penelitian+ini+adalah+data%0D%0Aprimer+dan+data+sekunder.+Data+yang+diperoleh+diolah+dan+dianalisis+dengan%0D%0Ametode+analisis+yang+digunakan+yaitu+matriks+IFE+(Internal+Factor+Evaluation)%2C%0D%0Amatriks+EFE+(External+Factor+Evaluation)%2C+matriks+IE+(Internal+Eksternal)%2C%0D%0Amatriks+SWOT+(Strengths%2C+Weaknesses%2C+Opportunities%2C+Threarts)+dan+QSPM%0D%0A(Quantitative+Strategic+Planning+Matrix).+Berdasarkan+analisis+lingkungan%0D%0Ainternal+dan+eksternal+menunjukkan+usaha+Nadia+Roti+memiliki+lingkungan%0D%0Ainternal+dan+eksternal+yang+kuat+sehingga+usaha+Nadia+Roti+berada+pada+kuadran+I%0D%0Ayaitu+grow+and+build+(tumbuh+dan+membangun).+Terdapat+lima+alternatif+strategi%0D%0Ayang+dihasilkan+matriks+SWOT+yaitu+mempertahankan+mutu+dan+kualitas+produk%0D%0Asehingga+dapat+bersaing+dengan+pesaingnya%2C+menjaga+hubungan+yang+baik+dengan%0D%0Akonsumen%2C+menerapkan+digital+marketing+dan+melakukan+pengembangan+produk.%0D%0AStrategi+pemasaran+prioritas+yang+disarankan+adalah+menerapkan+digital%0D%0Amarketing.%0D%0AKata+kunci%3A+matriks+IE%2C+matriks+SWOT%2C+QSPM%2C+strategi+pemasaran.&rft.publisher=FAKULTAS+PERTANIAN++&rft.date=2022-11-30&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67683%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67683%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67683%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Latifah+Kamilah+Hafsah%2C+latifahkamilah25%40gmail.com++(2022)+ANALISIS+STRATEGI+PEMASARAN+PRODUK+BAKERY+(STUDI+KASUS+PADA+USAHA+NADIA+ROTI).++FAKULTAS+PERTANIAN+%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F67683%2F