?url_ver=Z39.88-2004&rft_id=1616031043&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KONTEN+INSTAGRAM+%40NUJUCOFFEE+TERHADAP%0D%0AMINAT+BELI+KONSUMEN&rft.creator=Mifzan+Abdillah+%2C+1616031043&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Pertumbuhan+cafe+yang+terus+meningkat+menimbulkan+persaingan+yang+ketat%0D%0Adiantara+cafe+tersebut.+Salah+satu+cara+menghadapi+persaingan+dan%0D%0Amempertahankan+eksistensi+dengan+memanfaatkan+penggunaan+media+sosial%0D%0AInstagram.+Media+sosial+Instagram+dipilih+menjadi+objek+penelitian%0D%0Adibandingkan+media+sosial+lainnya+karena+memiliki+pengaruh+yang+lebih+besar.%0D%0APada+zaman+sekarang%2C+brand+yang+bisa+membuat+tampilan+visual+seperti+video%2C%0D%0Afoto+dan+Caption+yang+menarik+memiliki+kesempatan+besar+untuk+mendapatkan%0D%0Afeedback+positif+dari+konsumennya.+Salah+satu+cafe+yang+memanfaatkan+media%0D%0Asosial+Instagram+adalah+%40nujucoffe.+Konten+Instagram+%40nujucoffe+digunakan%0D%0Auntuk+memenuhi+kebutuhan+informasi+para+pengikutnya+sehingga+diharapkan%0D%0Adapat+berdampak+untuk+meningkatkan+minat+beli+konsumen+%40nujucoffe.%0D%0APenelitian+ini+menerapkan+teori+Teroti+Efek+Hierarki%2C+konsep+Social+Media%0D%0AMarketing+dan+Minat+Beli.+Peneliti+menggunakan+metode+kuantitatif+bersifat%0D%0Adeskriptif+dengan+variabel+Konten+Instagram+%40nujucoffe%2C+Penelitian+ini%0D%0Amenggunakan+metode+survei+dengan+teknik+purposive+sampling+melalui%0D%0Apenyebaran+kuesioner+kepada+pengikut+akun+Instagram+%40nujucoffe.+Hasil+akhir%0D%0Apenelitian+ini+adalah+adanya+pengaruh+Konten+Instagram+%40nujucoffe+terhadap%0D%0AMinat+Beli+Pelanggan+%40nujucoffe+dan+Konsumen+sebesar+49%2C1%25%2C+sedangkan%0D%0A50%2C9%25+lainnya+dipengaruhi+oleh+variabel+lain+yang+tidak+diteliti.%0D%0AKata+kunci%3A+Kafe%2C+Konten+Instagram%2C+Media+Sosial+Instagram%2C+Minat+Beli.%0D%0A%0D%0AThe+growth+of+the+cafe+continues+to+increase+causing+intense+competition+between%0D%0Athese+cafes.+One+way+to+face+competition+and+maintain+existence+is+by+utilizing+the%0D%0Ause+of+social+media+Instagram.+Instagram+social+media+was+chosen+to+be+the+object%0D%0Aof+research+compared+to+other+social+media+because+it+has+a+greater+influence.+In%0D%0Atoday's+era%2C+brands+that+can+create+visuals+such+as+videos%2C+photos+and+attractive%0D%0Acaptions+have+a+great+opportunity+to+get+positive+feedback+from+their+consumers.%0D%0AOne+cafe+that+uses+Instagram+social+media+is+%40nujucoffe.+Instagram+%40nujucoffe%0D%0Acontent+is+used+to+meet+the+information+needs+of+its+followers+so+that+it+is+expected%0D%0Ato+have+an+impact+on+increasing+the+buying+interest+of+%40nujucoffe+consumers.+This%0D%0Astudy+applies+the+theory+of+Hierarchy+of+Effects+theory%2C+the+concept+of+Social+Media%0D%0AMarketing+and+Buying+Interest.+The+researcher+uses+a+descriptive+quantitative%0D%0Amethod+with+the+Instagram+content+%40nujucoffe+variable.+This+study+uses+a+survey%0D%0Amethod+with+purposive+sampling+technique+through+distributing+questionnaires+to%0D%0Afollowers+of+the+%40nujucoffe+Instagram+account.+The+final+result+of+this+study+is+the%0D%0Ainfluence+of+%40nujucoffe+Instagram+content+on+the+buying+interest+of+%40nujucoffe%0D%0Afollowers+and+consumers+by+49.1%25%2C+while+the+other+50.9%25+is+influenced+by+other%0D%0Avariables+not+examined.%0D%0AKeywords%3A+Caf%C3%A9%2C+Instagram+Social+Media%2C+Instagram+content%2C+Buying+Interest.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-12-01&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67786%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67786%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67786%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Mifzan+Abdillah+%2C+1616031043++(2022)+PENGARUH+KONTEN+INSTAGRAM+%40NUJUCOFFEE+TERHADAP+MINAT+BELI+KONSUMEN.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F67786%2F