@misc{eprints67881,
           month = {Oktober},
           title = {ANALISIS HARGA POKOK PRODUKSI, KEUNTUNGAN USAHATANI,

DAN EFISIENSI PEMASARAN UBI KAYU

DI KECAMATAN LABUHAN RATU KABUPATEN LAMPUNG TIMUR},
          author = {1714131013 NURFATH BELLA SYAHIDAH},
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS PERTANIAN},
            year = {2021},
             url = {http://digilib.unila.ac.id/67881/},
        abstract = {Penelitian ini bertujuan untuk menganalisis harga pokok produksi (HPP),
keuntungan usahatani, tingkat efisiensi pemasaran, dan faktor-faktor yang
mempengaruhi marjin pemasaran ubi kayu di Desa Labuhan Ratu VI Kecamatan
Labuhan Ratu Kabupaten Lampung Timur. Penelitian ini menggunakan metode
survei pada bulan Januari-April 2021 yang melibatkan 60 orang petani yang dipilih
dengan metode acak sederhana, 3 perantara pemasaran, dan 2 lapak yang dipilih
dengan metode snowball samping. Harga pokok produksi dianalisis dengan metode
variable costing dan full costing, keuntungan usahatani dianalisis dengan analisis
pendapatan. Efisiensi pemasaran dianalisis dengan metode SCP (Structure,
Conduct, and Performance), dan faktor-faktor yang mempengaruhi marjin
pemasaran dianalisis regresi linear berganda. Hasil penelitian menunjukkan bahwa
HPP ubi kayu lebih kecil dari harga ubi kayu di pabrik. Terdapat 2 saluran

pemasaran ubi kayu, yaitu saluran I (petani-pabrik), dan saluran II (petani-lapak-
pabrik). Kemudian, HPP ubi kayu berbeda berdasarkan saluran pemasaran yang

dipilih petani. Usahatani ubi kayu pada saluran I lebih menguntungkan daripada
saluran II. Pemasaran ubi kayu belum efisien karena (1) sruktur pasar ubi kayu
adalah pasar oligopsoni, (2) harga ubi kayu ditentukan pabrik, (3) sistem
pembayaran mayoritas hutang/tempo, (4) adanya hambatan keluar masuk pasar, dan
(5) farmer share saluran I dan II berturut-turut yaitu 68\% dan 59\%, sedangkan nilai
elastisitas transmisi harga 0,992. Marjin pemasaran ubi kayu di pengaruhi oleh
rafaksi, biaya pemasaran, volume penjualan, dan harga ubi kayu yang diterima
petani.

Kata kunci: efisiensi pemasaran, keuntungan, ubi kayu


This study aims to analyze the base price of production (HPP), farming profits,
marketing efficiency level, and the factors that affect the marketing margin of
cassava in Labuhan Ratu VI Village, Labuhan Ratu Sub-district, Lampung Timur
District. This study uses survey method held from January to April 2021 involving
60 farmers selected simple random sampling method, 3 marketing middlemens, and
2 traders who were selected using snowball sampling. The base price of
production was analyzed using variable costing and full costing methods. Farming
profits was analyzed by income analysis. Marketing efficiency was analyzed using
SCP (Structure, Conduct, and Performance) method, and the factors affecting
marketing margins were analyzed using multiple linear regression analysis. The
rstudy reveals that HPP of cassava is smaller than that of the price of cassava in
factory. There are 2 cassava marketing channels, i.e.: marketing channel I
(farmer-factory), and channel II (farmer-traders-factory). Furthermore, HPP of
cassava is deferent depending on marketing channel chosen by farmers. Cassava
farming in the channel I is more profitable than channel II. Cassava marketing
system is inefficient, because (1) the structure of the cassava market is an
oligopsony market, (2) the price of cassava is determined by the factory, (3) the
majority payment system is debt/temporary, (4) there are barriers to entry and exit
from the market, and (5) farmer share channel I and II respectively 68\% and 59\%,
while the value of price transmission elasticity 0,992. The marketing margin of
cassava is influenced by rafaction, marketing costs, volume of sales, and the price
of cassava received by farmers.

Key words: cassava, marketing efficiency, profitability}
}