?url_ver=Z39.88-2004&rft_id=1811011097&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+HARGA%2C+PROMOSI+DAN+KEPERCAYAAN+TERHADAP+KEPUTUSAN+PEMBELIAN+ONLINE+SHOPEE+DI+BANDAR+LAMPUNG&rft.creator=AUDIA+INDAH+BANOWATI%2C+1811011097&rft.subject=330+Ekonomi&rft.description=ABSTRAK%0D%0A%0D%0APENGARUH+HARGA%2C+PROMOSI+DAN+KEPERCAYAAN+TERHADAP+KEPUTUSAN+PEMBELIAN+ONLINE+SHOPEE+DI+BANDAR+LAMPUNG%0D%0A%0D%0A%0D%0A%0D%0AOleh%0D%0A%0D%0AAUDIA+INDAH+BANOWATI%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0APerkembangan+teknologi+kearah+serba+digital+di+Indonesia+semakin+pesat+saat+ini%2C+sehingga+menimbulkan+perubahan+perilaku+konsumen+yang+bergeser+dari+belanja+offline+++menjadi+++belanja+++online.+++Salah+++satu+++situs+++belanja+++online+++berbasis+E-Commerce+yang+cukup+populer+di+Indonesia+adalah+Shopee.+Dalam+kondisi+ini%2C+keputusan+pembelian+di+pengaruhi+oleh+harga%2C+promosi+dan+kepercayaan.%0D%0A%0D%0ATujuan+penelitian+ini+adalah+untuk+mengetahui+apakah+terdapat+pengaruh+harga%2C+promosi%2C+dan+kepercayaan+terhadap+keputusan+pembelian+online+Shopee+di+Bandar+Lampung.+Pengambilan+sampel+yang+digunakan+dalam+penelitian+ini+adalah+menggunakan+metode+non-probability+sampling+dengan+teknik+purposive+sampling.+Jumlah+sampel++yang+digunakan+dalam+penelitian+ini+sebanyak+100+responden.+Analisis+data+yang+digunakan+adalah+analisis+regresi+linear+berganda.%0D%0A%0D%0AHasil+penelitian+ini+menunjukkan+bahwa%3A+(1)+Harga+berpengaruh+signifikan+terhadap+keputusan+pembelian+online+Shopee+di+Bandar+Lampung+(2)+Promosi+berpengaruh+signifikan+terhadap+keputusan+pembelian+online+Shopee+di+Bandar+Lampung+(3)+Kepercayaan+berpengaruh+signifikan+terhadap+keputusan+pembelian+online+Shopee+di+Bandar+Lampung+dan+(4)+Harga%2C+Promosi+dan+Kepercayaan+berpengaruh+signifikan+terhadap+keputusan+pembelian+online+Shopee+di+Bandar+Lampung.%0D%0A%0D%0AKata+Kunci%3A+Harga%2C+Promosi%2C+Kepercayaan%2C+Keputusan+Pembelian+%0D%0A%0D%0AABSTRACK%0D%0A%0D%0ATHE+EFFECT+OF+PRICE%2C+PROMOTION+AND+TRUST+ON+ONLINE+SHOPEE+PURCHASE+DECISIONS+IN+BANDAR+LAMPUNG%0D%0A%0D%0A%0D%0A%0D%0A%0D%0ABy%0D%0A%0D%0A%0D%0A%0D%0AAUDIA+INDAH+BANOWATI%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AThe+development+of+technology+towards+an+all-digital+direction+in+Indonesia+is+currently+growing+rapidly%2C+causing+changes+in+consumer+behavior+that+shifts+from+offline+shopping+to+online+shopping.+One+of+the+most+popular+E-Commerce-based+online+shopping+sites+in+Indonesia+is+Shopee.+In+this+condition%2C+purchasing+decisions+are+influenced+by+price%2C+promotion+and+trust.%0D%0A%0D%0AThe+purpose+of+this+study+was+to+determine+whether+there+was+an+effect+of+price%2C+promotion%2C+and+trust+on+Shopee's+online+purchasing+decisions+in+Bandar+Lampung.+The+sampling+used+in+this+research+is+using+non-probability+sampling+method+with+purposive+sampling+technique.+The+number+of+samples+used+in+this+study+were+100+respondents.+Analysis+of+the+data+used+is+multiple+linear+regression+analysis.%0D%0A%0D%0AThe+results+of+this+study+indicate+that%3A+(1)+Price+has+a+significant+effect+on+Shopee+online+purchasing+decisions+in+Bandar+Lampung+(2)+Promotion+has+a+significant+effect+on+Shopee+online+purchasing+decisions+in+Bandar+Lampung+(3)+Trust+has+a+significant+effect+on+Shopee+online+purchasing+decisions+in+Bandar+Lampung+and+(+4)+Price%2C+Promotion+and+Trust+have+a+significant+effect+on+Shopee's+online+purchasing+decisions+in+Bandar+Lampung.%0D%0A%0D%0AKeywords%3A+Price%2C+Promotion%2C+Trust%2C+Purchase+Decision%0D%0A&rft.publisher=EKONOMI+DAN+BISNIS&rft.date=2022-12-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67999%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67999%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F67999%2F3%2F3.%2520SKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++AUDIA+INDAH+BANOWATI%2C+1811011097++(2022)+PENGARUH+HARGA%2C+PROMOSI+DAN+KEPERCAYAAN+TERHADAP+KEPUTUSAN+PEMBELIAN+ONLINE+SHOPEE+DI+BANDAR+LAMPUNG.++EKONOMI+DAN+BISNIS%2C+universitas+lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F67999%2F