?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KAMPANYE+SAFETY+RIDING+VIA+PENGGUNA+MEDIA%0D%0A%0D%0ABERBAGI+VIDEO+YOUTUBE%0D%0A%0D%0A(Studi+Kasus+pada+Channel+YouTube+Mblo+Rizki)&rft.creator=MANASYE+RENDY+JULIANO%2C+1416031074&rft.subject=300+Ilmu+sosial&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+bagaimana+kampanye+safety+riding+via%0D%0Amedia+berbagi+video+YouTube+yang+ada+di+channel+YouTube+Mblo+Rizki.+Metode%0D%0Apenelitian+dalam+penelitian+ini+menggunakan+tipe+penelitian+kualitatif.+Sumber+data%0D%0Adari+penelitian+ini+menggunakan+dua+jenis+data%2C+di+antaranya+sumber+data+primer%0D%0Aseperti+narasumber+dan+observasi%3B+serta+sekunder+seperti+berkas+dan+dokumentasi.%0D%0ADalam+pengumpulan+data%2C+peneliti+menggunakan+teknik+wawancara%2C+dokumentasi%0D%0Adan+observasi.+Berdasarkan+penelitian+ini%2C+sebuah+pesan+dalam+kegiatan+kampanye%0D%0A%0D%0Adi+era+digital+seperti+sekarang+ini+dapat+tersampaikan+dengan+memanfaatkan+media-%0D%0Amedia+berbagi+yang+memiliki+sasaran+khalayak+yang+luas%2C+termasuk+kampanye%0D%0A%0D%0Amelalui+konten+motovlog+yang+dilakukan+oleh+Mblo+Rizki+yang+memanfaatkan%0D%0Amedia+berbagi+video+yaitu+YouTube+sebagai+media+untuk+menyebarluaskan+konten%0D%0Amotovlog+yang+berisi+sebuah+pesan+tentang+kampanye+safety+riding.+Pesan%0D%0Akampanye+yang+disampaikan+oleh+Mblo+Rizki+melalui+channel+YouTubenya+dapat%0D%0Amenggambarkan+konsep+safety+riding+yang+dia+lakukan+dalam+upaya+mengajak%0D%0Akhalayaknya+untuk+%E2%80%9Cmeniru%E2%80%9D+kebiasaan-kebiasaan+yang+baik%2C+sehingga+pesan-pesan%0D%0Akampanye+yang+merupakan+ajakan+berupa+visualisasi+pesan%2C+pendekatan%0D%0Aemosional%2C+rasa+takut%2C+kreativitas%2C+dan+humor+dapat+tercapai+dan+tersampaikan.%0D%0AKata+kunci%3A+Kampanye+digital%2C+motovlog%2C+YouTube%0D%0A%0D%0AThis+study+aims+to+find+out+how+the+safety+riding+campaign+is+via+YouTube+video-%0D%0Asharing+media+on+Mblo+Rizki's+YouTube+channel.+The+research+method+used+in+this%0D%0A%0D%0Astudy+is+a+qualitative+research+type.+The+data+sources+of+this+study+are+two+types+of%0D%0Adata%2C+including+primary+data+sources+such+as+source+person+and+observations%3B+and%0D%0Asecondary+data+such+as+files+and+documentation.+In+collecting+the+data%2C+the%0D%0Aresearcher+uses+interview%2C+documentation%2C+and+observation+techniques.+Based+on%0D%0Athis+research%2C+a+message+in+campaign+activities+in+the+current+digital+era+can+be%0D%0Aconveyed+by+utilizing+sharing+media+that+have+a+broad+target+audience%2C+including%0D%0Acampaigns+through+motovlog+content+carried+out+by+Mblo+Rizki+that+utilizes%0D%0AYouTube+video-sharing+media+as+a+medium+to+disseminate+motovlog+content+which%0D%0Acontains+messages+about+the+safety+riding+campaign.+The+campaign+message%0D%0Aconveyed+by+Mblo+Rizki+through+his+YouTube+channel+can+illustrate+the+concept+of%0D%0Asafety+riding+that+is+implemented+in+an+effort+to+invite+his+audience+to+%22imitate%22+the%0D%0Agood+habits%2C+so+that+campaign+messages+which+are+invitations+in+the+form+of+visual%0D%0Amessage%2C+emotional+approach%2C+fear%2C+creativity%2C+and+humor+can+be+achieved.%0D%0A.%0D%0AKeywords%3A+digital+campagin%2C+motovlog%2C+YouTube&rft.publisher=FAKULTAS+ILMU+DAN+SOSIAL+ILMU+POLITIK&rft.date=2021-11-30&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68164%2F1%2FABSTRAK%2520-%2520Manasye%2520Rendy.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68164%2F2%2FSKRIPSI%2520FULL%2520-%2520Manasye%2520Rendy.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68164%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Manasye%2520Rendy.pdf&rft.identifier=++MANASYE+RENDY+JULIANO%2C+1416031074++(2021)+KAMPANYE+SAFETY+RIDING+VIA+PENGGUNA+MEDIA+BERBAGI+VIDEO+YOUTUBE+(Studi+Kasus+pada+Channel+YouTube+Mblo+Rizki).++FAKULTAS+ILMU+DAN+SOSIAL+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F68164%2F