?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+TINGKAT+KEPENTINGAN+DAN+KINERJA+ATRIBUT+TEH%0D%0APUCUK+HARUM+SIAP+MINUM+DI+UNIVERSITAS+LAMPUNG%0D%0A(+Studi+Kasus+Pada+Kantin+Universitas+Lampung+)&rft.creator=SHAHELIA+HAKIM%2C+1414051086&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Teh+adalah+minuman+seduhan+yang+paling+sering+diminum+oleh+masyarakat%0D%0AIndonesia+selain+air+mineral.+Permintaan+masyarakat+yang+tinggi+terhadap+teh%0D%0Akemasan+siap+minum+menyebabkan+beberapa+perusahaan+mengeluarkan+produk%0D%0Abarunya+dan+mulai+bersaing+untuk+mendapatkan+respon+baik+dari+masyarakat+agar%0D%0Aproduknya+tetap+bertahan+dan+semakin+berkembang.Tujuan+dari+penelitian+ini%0D%0Aadalah+mengetahui+atribut+apa+saja+yang+dapat+mempengaruhi+preferensi%0D%0Akonsumen+dalam+memilih+Teh+Pucuk+Harum+dan+mengetahui+atribut+yang+paling%0D%0Adiminati+oleh+konsumen+terhadap+keputusan+pembelian+Teh+Pucuk+Harum+di%0D%0AUniversitas+Lampung.+Survei+dilakukan+dengan+penyebaran+kuisioner+dikoperasi%0D%0Amahasiswa+dan+beberapa+kantin+di+lingkungan+Universitas+Lampung+yang+menjual%0D%0Ateh+pucuk+harum+siap+minum.Data+yang+telah+didapat+ditabulasikan%2C+disajikan%0D%0Adalam+bentuk+tabel+dan+grafik+lalu+dianalisis+dengan+menggunakan+analisis%0D%0A%0D%0Adeskriptif%2C+dan+ImportancePerformance+Analysis+(IPA).+Data+diperoleh+Atribut-%0D%0Aatribut+yang+dianggap+penting+oleh+konsumen+terhadap+produk+teh+pucuk+harum%0D%0A%0D%0Aadalah+atribut+yang+menempati+kuadran+I+(kualitas+bahan+baku+aroma%2C%0D%0Apengemasan+dan+higienitas)+dan+kuadran+II+(rasa%2C+label+halal%2C+kemudahan+dalam%0D%0Amenemukan+produk+dan+tanggal+kadaluwarsa).+Atribut-atribut+yang+dianggap%0D%0Akurang+penting+oleh+konsumen+terhadap+produk+teh+pucuk+harum+adalah+atribut%0D%0A%0D%0AShahelia+Hakim%0D%0Ayang+menempati+kuadran+III+dan+kuadran+IV+(warna%2C+ukuran+persaji%2C+harga%2C%0D%0Apotongan+pada+event+tertentu+dan+media+iklan).%0D%0A%0D%0AKata+kunci%3A+analisis+preferensi%2C+pengambilan+keputusan%2C+teh+pucuk+harum%0D%0A%0D%0A%0D%0A%0D%0A%0D%0ATea+is+a+brewed+drink+that+is+most+often+drunk+by+Indonesian+people+besides%0D%0Amineral+water.+High+public+demand+for+ready-to-drink+packaged+tea+has+caused%0D%0Aseveral+companies+to+release+new+products+and+start+competing+to+get+a+good%0D%0Aresponse+from+consument+so+that+their+products+can+survive+and+grow.+The%0D%0Apurpose+of+this+study+is+to+determine+what+attributes+can+affect+consumer%0D%0Apreferences+in+choosing+Teh+Pucuk+Harum+and+knowing+the+attributes+that+are%0D%0Amost+in+demand+by+consumers+on+purchasing+decisions+for+Teh+Pucuk+Harum+at%0D%0Athe+University+of+Lampung.%0D%0AThe+survey+was+conducted+by+distributing+questionnaires+to+student's+cafeterias%0D%0Aand+several+canteens+at+The+University+of+Lampung+that+sell+Teh+Pucuk%0D%0AHarum.The+data+that+has+been+obtained+is+tabulated%2C+presented+in+the+form+of%0D%0Atables+and+graphs%2C+analyzed+using+descriptive+analysis%2C+and+Importance%0D%0APerformance+Analysis+(IPA).+The+data+obtained+are+the+attributes+that+are%0D%0Aconsidered+important+by+consumers+for+Teh+Pucuk+Harum+are+the+attributes+that%0D%0Aoccupy+quadrant+I+(quality+of+aroma+raw+materials%2C+packaging+and+hygiene)+and%0D%0Aquadrant+II+(taste%2C+halal+label%2C+ease+of+finding+the+product+and+expiration+date).%0D%0AAttributes+that+are+considered+less+important+by+consumers+for+Teh+Pucuk+Harum%0D%0A%0D%0AShahelia+Hakim%0D%0Aproducts+are+those+that+occupy+quadrant+III+and+quadrant+IV+(color%2C+serving+size%2C%0D%0Aprice%2C+discounts+on+certain+events+and+advertising+media).%0D%0A%0D%0AKeywords%3A+preference+analysis%2C+decision+making%2C+teh+pucuk+harum&rft.publisher=FAKULTAS+PERTANIAN+&rft.date=2021-08-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68199%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Rocket%2520Digital.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68199%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68199%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital.pdf&rft.identifier=++SHAHELIA+HAKIM%2C+1414051086++(2021)+ANALISIS+TINGKAT+KEPENTINGAN+DAN+KINERJA+ATRIBUT+TEH+PUCUK+HARUM+SIAP+MINUM+DI+UNIVERSITAS+LAMPUNG+(+Studi+Kasus+Pada+Kantin+Universitas+Lampung+).++FAKULTAS+PERTANIAN+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F68199%2F