?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK%2C+HARGA+DAN+IKLAN+MEDIA%0D%0ASOSIAL+INSTAGRAM+TERHADAP+KEPUTUSAN%0D%0A%0D%0APEMBELIAN+COFFEE+BEER%0D%0A%0D%0A(Studi+pada+Konsumen+Coffee+Beer+Kita+Bandar+Lampung)&rft.creator=Abi+Saren+Algazali%2C+1716051081&rft.subject=300+Ilmu+sosial&rft.subject=350+Administrasi+publik+dan+ilmu+militer&rft.description=Penelitian+ini+mengkaji+pengaruh+kualitas+produk%2C+harga+dan+iklan+media+sosial%0D%0Ainstagram+terhadap+keputusan+pembelian+Coffee+Beer+pada+konsumen+Coffee+Beer%0D%0AKita+di+Bandar+Lampung.+Penelitian+ini+merupakan+penelitian+kuantitatif+dengan%0D%0Apendekatan+explanatory+research.+Sampel+pada+penelitian+ini+adalah+konsumen%0D%0ACoffee+Beer+Kita+yang+pernah+melakukan+pembelian+di+Coffee+Beer+Kita%2C+dengan%0D%0Ajumlah+responden+sebanyak+100+orang%2C+yang+dilakukan+dengan+teknik+accidental%0D%0Asampling.+Analisis+data+dilakukan+dengan+menggunakan+analisis+deskriptif+dan%0D%0Aanalisis+regresi+linear+berganda.+Hasil+penelitian+ini+menunjukan+bahwa+kualitas%0D%0Aproduk%2C+harga+dan+iklan+media+sosial+instagram+berpengaruh+terhadap+keputusan%0D%0Apembelian%2C+hal+ini+menunjukkan+bahwa+keputusan+pembelian+Coffee+Beer%0D%0Adipengaruhi+oleh+kualitas+produk%2C+harga+dan+iklan+media+sosial+instagram.%0D%0AKata+kunci%3A+Kualitas+Produk%2C+Harga%2C+Iklan+Media+Sosial+Instagram+dan%0D%0AKeputusan+Pembelian%0D%0A%0D%0AThis+study+examines+the+effect+of+product+quality%2C+price+and+Instagram+social%0D%0Amedia+advertising+on+Coffee+Beer+purchasing+decisions+for+Coffee+Beer+Kita%0D%0Aconsumers+in+Bandar+Lampung.+This+research+is+quantitative+research+with+an%0D%0Aexplanatory+research+approach.+The+sample+in+this+study+is+Coffee+Beer+Kita%0D%0Aconsumers+who+have+made+a+purchase+at+Coffee+Beer+Kita%2C+with+a+total+of+100%0D%0Arespondents%2C+which+was+done+by+accidental+sampling+technique.+Data+analysis%0D%0Awas+performed+using+descriptive+analysis+and+multiple+linear+regression+analysis.%0D%0AThe+results+of+this+study+indicate+that+product+quality%2C+price+and+Instagram+social%0D%0Amedia+advertising+affect+purchasing+decisions%2C+this+shows+that+Coffee+Beer%0D%0Apurchasing+decisions+are+influenced+by+product+quality%2C+prices+and+Instagram%0D%0Asocial+media+advertising.%0D%0AKeywords%3A+Quality+Product+%2C+Price+%2C+instagram+social+media+advertising+and%0D%0APurchasing+decisions&rft.publisher=FAKULTAS+ILMU+DAN+SOSIAL+ILMU+POLITIK&rft.date=2021-08-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68225%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Rocket%2520Digital.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68225%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68225%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital.pdf&rft.identifier=++Abi+Saren+Algazali%2C+1716051081++(2021)+PENGARUH+KUALITAS+PRODUK%2C+HARGA+DAN+IKLAN+MEDIA+SOSIAL+INSTAGRAM+TERHADAP+KEPUTUSAN+PEMBELIAN+COFFEE+BEER+(Studi+pada+Konsumen+Coffee+Beer+Kita+Bandar+Lampung).++FAKULTAS+ILMU+DAN+SOSIAL+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F68225%2F