@misc{eprints68233, month = {Agustus}, title = {DAMPAK COVID-19 TERHADAP UMKM BIDANG JASA DI KELURAHAN KAMPUNG BARU KECAMATAN LABUHAN RATU}, author = {1711021112 SEKAR ARUM}, address = {UNIVERSITAS LAMPUNG}, publisher = {FAKULTAS EKONOMI DAN BISNIS}, year = {2021}, url = {http://digilib.unila.ac.id/68233/}, abstract = {Tujuan dari penelitian ini adalah untuk menganalisis dan mengetahui dampak Covid-19 terhadap pendapatan, tenaga kerja serta upaya mempertahankan keberlangsungan usaha selama pandemi Covid-19. Penelitian ini menggunakan data primer dengan metode analisis deskriptif kuantitatif dan uji beda Wilcoxon untuk mengetahui dampak adanya pandemi Covid-19. Hasil penelitian ini menunjukan bahwa Covid-19 memberikan dampak negatif pada pendapatan, dan jumlah tenaga kerja. Pelaku usaha mengalami penurunan pendapatan, penurunan jumlah tenaga kerja serta untuk mempertahankan keberlangsungan usaha selama adanya pandemi Covid-19, pelaku usaha terpaksa merumahkan karyawannya untuk mengurangi beban pembiayaan. Kata kunci : Covid-19, UMKM, Pendapatan, Tenaga Kerja, dan Keberlangsungan usaha. The purpose of this research is to analyze and determine the impact of Covid 19 on income, labor and efforts to maintain business sustainability during the Covid-19 pandemic. This research was conducted primary data with quantitative descriptive methods and the Wilcoxon Rank test to determine the impact of the Covid-19 pandemic. The results of this reserch show that Covid- 19 has a negative impact on income and the number of workers. business actors experienced a decrease in income, a decrease in the number of workers and to maintain business sustainability during the covid-19 pandemic, business actors were forced to lay off their employees to reduce the financing burden. Keywords: Covid-19, MSMEs, Income, Labor, and Business Sustainability.} }