?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KAMPANYE+PARTAI+KEADILAN+SEJAHTERA+DALAM%0D%0A%0D%0AMENDULANG+SUARA+PEMILU+LEGISLATIF%0D%0A(Studi+Pada+Dapil+6+Kota+Bandar+Lampung+pada+Pemilu+2019)&rft.creator=KGS.+Faisal+Fathurrahman%2C+1416021054&rft.subject=300+Ilmu+sosial&rft.description=Dalam+Negara+yang+memiliki+asas+Demokrasi%2C+Kampanye+merupakan+hal+yang%0D%0Atidak+asing+lagi+yaitu+suatu+kegiatan+mempersuasi+pemilih+yang+bertujuan+untuk%0D%0Amenarik+para+pemilih+pada+proses+pemilihan+umum+baik+itu+pemilihan+kepala%0D%0ANegara%2C+kepala+Daerah+maupun+posisi+jabatan+elit+politik+lainnya.+Untuk+itu+Partai%0D%0AKeadilan+Sejahtera+sebagai+partai+yang+produktif%2C+ikut+aktif+berperan+pada+pemilu%0D%0ALegislatif+tahun+2019.+Tentunya+untuk+meraih+keunggulan+suara+PKS+memiliki%0D%0Acara+kampanye+yang+berbeda+dengan+partai+lainnya.+Seperti+tahun+2019+lalu+PKS%0D%0Amampu+meraup+suara+yang+cukup+signifikan+dibandingkan+dengan+tahun+2014%0D%0Akhusus+pada+Pemilu+Legislatif+Kota+Bandar+Lampung.+PKS+mengalami%0D%0Apeningkatan+suara+di+dapil+6%2C+pada+tahun+2014+memperoleh+7.395+suara+dan+pada%0D%0Atahun+2019+memperoleh+13.359+suara.+Taktik+yang+digunakan+PKS+pun+cukup%0D%0Aberagam%2C+mulai+dari+sistem+rekrutmen+kader%2C+simpatisan%2C+kemudian+pertisipan.+Hal%0D%0Aini+untuk+dapat+meningkatkan+pemenangan+pada+pemilu+2019.+Kampanye%0D%0Amerupakan+alat+guna+menjalankan+cita-cita+itu.+Strategi+menjadi+akan+sangat%0D%0Apenting+guna+pemenangan+pemilu+serta+cita-cita+yang+diinginkan+partai%0D%0Akedepannya.+Penelitian+ini+bertujuan+untuk+mengetahui+bagaimana+strategi%0D%0Akampanye+yang+dilakukan+PKS+dalam+pemilu+legislatif+2019%2C+yang+berhasil%0D%0Amenaikan+jumlah+kursi+pada+Dapil+6+Kota+Bandar+Lampung+di+pemilu+legislatif.%0D%0ATinjauan+pustaka+pada+penelitian+ini%2C+membahas+tentang+strategi%2C+meliputi%0D%0Amarketing+politik%2C+tipe-tipe+strategi+politik%2C+kampanye+politik.+Metode+yang%0D%0Adigunakan+adalah+metode+kualitatif+dengan+pedoman+wawancara+indept+interview%0D%0Adan+standart+open-ended%2C+serta+base+on+data%2C+agar+mendapatkan+hasil+dan%0D%0Agambaran+yang+khusus+tentang+subyek+penelitian+diharapkan+bisa+menjawab%0D%0Apermasalahan+yang+peneliti+ajukan%2C+meskipun+tidak+bisa+digenerallisir.%0D%0ABerdasarkan+analisis+yang+peneliti+lakukan%2C+dapat+disimpulkan+bahwa+PKS%0D%0Amemiliki+strategi+kampanye+yang+komprehensif+dan+terstruktur+serta+efektif%0D%0A%0D%0Aterhadap+sasaran+yang+ingin+dicapai.+Dengan+melihat+program-program+dan+trik-%0D%0Atrik+jitu+untuk+menarik+dan+mengikat+para+pemilih.%0D%0A%0D%0AKata+Kunci+%3A+Strategi%2C+Kampanye%2C+Pemilu+Legislatif%0D%0A%0D%0AIn+a+country+with+democratic+principles%2C+Campaign+is+a+familiar+thing%2C+namely+an%0D%0Aactivity+to+persuade+voters+that+aims+to+attract+voters+to+the+general+election%0D%0Aprocess%2C+be+it+the+election+of+heads+of+state%2C+regional+heads+or+other+political+elite%0D%0Apositions.+For+this+reason%2C+the+Prosperous+Justice+Party%2C+as+a+productive+party%2C+has%0D%0Aan+active+role+in+the+2019+Legislative+Election.+Of+course%2C+in+order+to+gain+the%0D%0Aupper+hand%2C+PKS+has+a+different+way+of+campaigning+from+other+parties.+As+in%0D%0A2019%2C+PKS+was+able+to+gain+quite+a+significant+amount+of+votes+compared+to+2014%0D%0Aspecifically+in+the+Bandar+Lampung+City+Legislative+Election.+PKS+experienced%0D%0Aan+increase+in+the+number+of+votes+in+electoral+district+6%2C+in+2014+it+received+7%2C395%0D%0Avotes+and+in+2019+it+received+13%2C359+votes.+The+tactics+used+by+PKS+are+quite%0D%0Adiverse%2C+starting+from+the+recruitment+system+for+cadres%2C+sympathizers%2C+then%0D%0Aparticipants.+This+is+to+be+able+to+increase+winnings+in+the+2019+election.+The%0D%0Acampaign+is+a+tool+to+carry+out+those+ideals.+Strategy+will+be+very+important+for%0D%0Awinning+the+election+and+the+ideals+that+the+party+wants+in+the+future.+This+study%0D%0Aaims+to+find+out+how+the+campaign+strategy+was+carried+out+by+PKS+in+the+2019%0D%0Alegislative+elections%2C+which+succeeded+in+increasing+the+number+of+seats+in+the+6%0D%0ABandar+Lampung+City+electoral+district+in+the+legislative+elections.+The+literature%0D%0Areview+in+this+study+discusses+strategies%2C+including+political+marketing%2C+types+of%0D%0Apolitical+strategies%2C+political+campaigns.+The+method+used+is+a+qualitative+method%0D%0Awith+indept+interview+guidelines+and+open-ended+standards%2C+as+well+as+based+on%0D%0Adata%2C+in+order+to+obtain+specific+results+and+descriptions+of+the+research+subjects%2C%0D%0Awhich+are+expected+to+be+able+to+answer+the+problems+that+the+researcher+poses%2C%0D%0Aalthough+they+cannot+be+generalized.+Based+on+the+analysis+conducted+by+the%0D%0Aresearchers%2C+it+can+be+concluded+that+PKS+has+a+comprehensive+and+structured%0D%0Acampaign+strategy+that+is+effective+towards+the+targets+to+be+achieved.+By+looking%0D%0Aat+programs+and+effective+tricks+to+attract+and+bind+voters.%0D%0AKeywords%3A+Strategy%2C+Campaign%2C+Legislative+election&rft.publisher=FAKULTAS+ILMU+DAN+SOSIAL+ILMU+POLITIK&rft.date=2021-07-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68242%2F1%2F1.%2520ABSTRAK%2520-%2520ALLIF%2520PRINTING.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68242%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520ALLIF%2520PRINTING.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68242%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520ALLIF%2520PRINTING.pdf&rft.identifier=++KGS.+Faisal+Fathurrahman%2C+1416021054++(2021)+STRATEGI+KAMPANYE+PARTAI+KEADILAN+SEJAHTERA+DALAM+MENDULANG+SUARA+PEMILU+LEGISLATIF+(Studi+Pada+Dapil+6+Kota+Bandar+Lampung+pada+Pemilu+2019).++FAKULTAS+ILMU+DAN+SOSIAL+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F68242%2F