?url_ver=Z39.88-2004&rft_id=1716031099&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+HUMAS+MELALUI+MEDIA+RELATIONS+DALAM%0D%0AMEMPERBAIKI+CITRA+TERHADAP+KINERJA+DPRD+KOTA%0D%0ABANDAR+LAMPUNG%0D%0A%0D%0A&rft.creator=IKA+%2C+WIDIYA&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=%0D%0AHumas+pemerintah+memiliki+peran+yang+sangat+penting+bagi+masyarakat+untuk%0D%0Amendapatkan+informasi+yang+dibutuhkan.+Informasi+yang+diberikan+kepada%0D%0Amasyarakat+harus+akurat%2C+mudah+di+pahami%2C+serta+cepat+di+terima+oleh+masyarakat.%0D%0AKarena+akan+menjadi+pengaruh+besar+terhadap+citra+pemerintah+ketika+masyarakat%0D%0Atidak+mendapatkan+informasi+yang+akurat.+Begitu+juga+dengan+humas+DPRD+Kota%0D%0ABandar+Lampung+yang+berupaya+mempublikasikan+informasi+kegiatan+DPRD+Kota%0D%0ABandar+Lampung+dengan+optimal.+Publikasi+ini+melibatkan+media-media+lokal+yang%0D%0Aada+di+Kota+Bandar+Lampung%2C+sehingga+memudahkan+humas+DPRD+Kota+Bandar%0D%0ALampung+dalam+menyebarkan+informasi+kepada+masyarakat+secara+cepat+dan%0D%0Aefisien.+Penelitian+ini+bertujuan+untuk+mengetahui+bagaimana+strategi+humas%0D%0Amelalui+media+relations+dalam+menjaga+citra+terhadap+kinerja+DPRD+Kota+Bandar%0D%0ALampung.+Penelitian+ini+menggunakan+Teori+Relationship+Management.+Tipe%0D%0Apenelitian+ini+berupa+deskriptif+kualitatif.+Teknik+pengumpulan+data+dilakukan%0D%0Adengan+cara+observasi%2C+dan+wawancara.+Penelitian+ini+menyimpulkan+hasil+bahwa%0D%0Ahumas+DPRD+Kota+Bandar+Lampung+mempunyai+tiga+strategi%2C+yaitu+strategi%0D%0Aoperasional%2C+strategi+pendekatan+persuasif%2C+dan+strategi+pendekatan+kerjasama.%0D%0ADalam+menjalakan+media+relations%2C+humas+DPRD+Kota+Bandar+Lampung%0D%0Amelakukan+empat+strategi+yaitu+pendekatan+secara+personal%2C+news+service%2C+media%0D%0Avisit%2C+dan+melakukan+peliputan+bersama.+Di+temukan+juga+bahwa+humas+DPRD%0D%0AKota+Bandar+Lampung+memiliki+keterbatasan+wewenang+dalam+menjalankan%0D%0Atugasnya+untuk+menyelenggarakan+konverensi+pers%2C+media+gathering%2C+coffe%0D%0Amorning%2C+resepsi+pers%2C+dan+pers+tour.%0D%0AKata+kunci+%3A+humas+pemerintah%2C+media+relations%2C+citra%0D%0A%0D%0AGovernment+public+relations+has+a+very+important+role+for+the+public+to+get+the%0D%0Ainformation+they+need.+The+information+provided+to+the+public+must+be+accurate%2C%0D%0Aeasy+to+understand%2C+and+quickly+received+by+the+public.+Because+it+will+be+a+great%0D%0Ainfluence+on+the+image+of+the+government+when+the+people+do+not+get+accurate%0D%0Ainformation.+Likewise+with+the+public+relations+of+the+Bandar+Lampung+City+DPRD%0D%0Awhich+seeks+to+publish+information+on+the+activities+of+the+Bandar+Lampung+City%0D%0ADPRD+optimally.+This+publication+involves+local+media+in+Bandar+Lampung+City%2C%0D%0Amaking+it+easier+for+public+relations+of+the+Bandar+Lampung+City+DPRD+to%0D%0Adisseminate+information+to+the+public+quickly+and+efficiently.+This+study+aims+to+find%0D%0Aout+how+the+public+relations+strategy+through+media+relations+in+maintaining+the%0D%0Aimage+of+the+Bandar+Lampung+City+DPRD.+This+research+uses+Relationship%0D%0AManagement+Theory.+This+type+of+research+is+descriptive+qualitative.+Data%0D%0Acollection+techniques+are+carried+out+by+means+of+observation%2C+and+interviews.+This%0D%0Astudy+concluded+the+results+that+the+public+relations+of+the+Bandar+Lampung+City%0D%0ADPRD+have+three+strategies%2C+namely+operational+strategy%2C+persuasive+approach%0D%0Astrategy%2C+and+cooperation+approach+strategy.+In+running+media+relations%2C+the+public%0D%0Arelations+of+the+Bandar+Lampung+City+DPRD+carried+out+four+strategies%2C+namely+a%0D%0Apersonal+approach%2C+news+service%2C+media+visits%2C+and+joint+reporting.+It+was+also%0D%0Afound+that+the+public+relations+of+the+Bandar+Lampung+City+DPRD+have+limited%0D%0Aauthority+in+carrying+out+their+duties+to+organize+press+convergences%2C+media%0D%0Agatherings%2C+morning+conferences%2C+press+receptions%2C+and+press+tours.%0D%0AKeywords+%3A+government+public+relations%2C+media+relations%2C+image%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-12-07&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68466%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68466%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68466%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++IKA+%2C+WIDIYA++(2022)+STRATEGI+HUMAS+MELALUI+MEDIA+RELATIONS+DALAM+MEMPERBAIKI+CITRA+TERHADAP+KINERJA+DPRD+KOTA+BANDAR+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F68466%2F