?url_ver=Z39.88-2004&rft_id=1616051007&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=EFEKTIVITAS+PERSONAL+SELLING+DALAM+PENJUALAN+ALAT+KESEHATAN+DAN+LABORATORIUM+PT+MANDIKA+ATUS+GRATIA+BENGKULU&rft.creator=AMALIA+%2C+OKTARENA&rft.subject=303+Proses+sosial&rft.subject=330+Ekonomi&rft.description=%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+dan+menganalisis+efektivitas+personal+selling+dalam+penjualan+alat+kesehatan+dan+laboratorium+PT+Mandika+Atus+Gratia+Bengkulu.+Jenis+penelitian+yang+digunakan+yaitu+penelitian+deskriptif+dengan+pendekatan+kualitatif.+Informan+dalam+penelitian+ini+berasal+dari+pihak+internal+perusahaan+dan+pihak+eksternal+perusahaan.+Teknik+pengumpulan+data+penelitian+ini+melalui+metode+wawancara+mendalam%2C+studi+pustaka%2C+observasi+dan+dokumentasi.+Teknik+analisis+data+yang+digunakan+adalah+analisis+data+interaktif.+Teknik+keabsahan+data+dalam+penelitian+ini+menggunakan+triangulasi+sumber.+Hasil+penelitian+ini+menunjukan+PT+Mandika+Atus+Gratia+dalam+menjalankan+personal+selling+memiliki+5+tahap+yaitu+pendekatan%2C+presentasi%2C+mengatasi+keberatan%2C+menutup+penjualan%2C+dan+tindak+lanjut%2Fpemeliharaan.+Pelaksanaan+personal+selling+PT+Mandika+Atus+Gratia+telah+dijalankan+sesuai+dengan+tahap+tersebut+dan+selaras+dengan+kriteria+efektivitas+personal+selling.+Berdasarkan+pengukuran+efektivitas+yang+ditentukan+perusahaan%2C+maka+personal+selling+PT+Mandika+Atus+Gratia+dapat+dinyatakan+efektif+karena+informasi+produk+tersampaikan+dengan+cukup+baik%2C+sejalan+dengan+peningkatan+penjualan+pada+setiap+tahunnya+mencapai+angka+%3E50%25+namun+tetap+dengan+fluktuasi+pada+setiap+bulan.%0D%0A%0D%0A%0D%0AKata+Kunci%3A+Efektivitas%2C+Personal+Selling%2C+Penjualan%2C+Promosi.+%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AThis+study+aims+to+determine+and+analyze+the+effectiveness+of+personal+selling+in+selling+medical+and+laboratory+equipment+at+PT+Mandika+Atus+Gratia+Bengkulu.+The+type+of+research+used+is+descriptive+research+with+a+qualitative+approach.+The+informants+in+this+study+came+from+the+company's+internal+and+external+parties.+This+research+data+collection+technique+through+in-depth+interviews%2C+literature+study%2C+observation+and+documentation.+The+data+analysis+technique+used+is+interactive+data+analysis.+The+data+validation+technique+in+this+study+uses+source+triangulation.+The+results+of+this+study+indicate+that+PT+Mandika+Atus+Gratia+in+carrying+out+personal+selling+has+5+stages%2C+namely+approach%2C+presentation%2C+overcoming+objections%2C+closing+sales%2C+and+follow-up%2Fmaintenance.+The+implementation+of+PT+Mandika+Atus+Gratia's+personal+selling+has+been+carried+out+in+accordance+with+this+stage+and+in+line+with+the+personal+selling+effectiveness+criteria.+Based+on+the+effectiveness+measurement+determined+by+the+company%2C+PT+Mandika+Atus+Gratia's+personal+selling+can+be+declared+effective+because+product+information+is+conveyed+quite+well%2C+in+line+with+the+increase+in+sales+each+year+reaching+%3E50%25+but+still+with+fluctuations+every+month.%0D%0A%0D%0AKey+Word%3A+Effectiveness%2C+Personal+Selling%2C+Sales%2C+Promotion.%0D%0A&rft.publisher=ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-01-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68539%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68539%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68539%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AMALIA+%2C+OKTARENA++(2023)+EFEKTIVITAS+PERSONAL+SELLING+DALAM+PENJUALAN+ALAT+KESEHATAN+DAN+LABORATORIUM+PT+MANDIKA+ATUS+GRATIA+BENGKULU.++ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F68539%2F