?url_ver=Z39.88-2004&rft_id=1854131016&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENDAPATAN+USAHATANI+DAN+EFISIENSI+PEMASARAN%0D%0AKOPI+ROBUSTA+DI+KECAMATAN+WARKUK+RANAU+SELATAN%0D%0AKABUPATEN+OGAN+KOMERING+ULU+SELATAN&rft.creator=Eldi+Saut+Maduma+Nainggolan%2C+1854131016&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=ABSTRACT%0D%0AFARMING+INCOME+AND+MARKETING+EFFICIENCY+OF+ROBUSTA%0D%0ACOFFEE+IN+WARKUK+RANAU+SELATAN+SUBDISTRICT+OF%0D%0AOGAN+KOMERING+ULU+SELATAN+REGENCY%0D%0ABy%0D%0AEldi+Saut+Maduma+Nainggolan%0D%0AThis+study+aims+to+determine+the+income+of+robusta+coffee+farming%2C+the+marketing%0D%0Achannel+system%2C+and+the+marketing+efficiency+of+robusta+coffee+beans.+This+study%0D%0Auses+a+survey+method.+The+research+location+was+deliberately+chosen+in+Gunung%0D%0ARaya+Village+and+Kiwis+Raya+Village%2C+Warkuk+Ranau+Selatan+District%2C+Ogan%0D%0AKomering+Ulu+Selatan+Regency+as+areas+with+extensive+coffee+plantations.+The%0D%0Aresearch+was+conducted+from+June+to+July+2022.+Respondents+in+this+study+were%0D%0Acoffee+farmers%2C+village+buying+traders%2C+sub-district+buying+traders%2C+exporters%2C+and%0D%0Acoffee+processing+producers.+Respondents+of+coffee+farmers+involved+in+the+study%0D%0Awere+55+farmers+using+the+simple+random+sampling+method.+Data+were+analyzed%0D%0Ausing+quantitative+descriptive+analysis+including+farm+income+(R%2FC+ratio)+and%0D%0Amarketing+margins+such+as+profit+margin+ratio+(RPM)%2C+farmer+share%2C+and%0D%0Amarketing+efficiency+values.+The+results+showed+that+the+total+income+received+by%0D%0Afarmers+from+coffee+farming+was+IDR+14%2C096%2C628.53%2Fha+with+an+R%2FC+ratio+to+total%0D%0Acosts+of+2.14%2C+meaning+that+farming+is+profitable+to+cultivate.+The+marketing+of%0D%0Arobusta+coffee+beans+in+Warkuk+Ranau+Selatan+District%2C+Ogan+Komering+Ulu%0D%0ASelatan+Regency+consists+of+two+channels+and+is+efficient+with+a+farmer+share+of%0D%0A79.46%25+on+channel+one+and+81.57%25+on+channel+two+and+the+results+of+calculating%0D%0Amarketing+efficiency+values+are+below+50%25.+The+most+efficient+marketing+channel%0D%0Ais+channel+two%2C+namely%3A+farmers+-+district+traders+-+exporter+traders+based+on+the%0D%0Acalculation+of+the+smallest+marketing+efficiency+value+of+14.21%25.%0D%0AKeywords%3A+coffee%2C+income%2C+marketing%2C+farming%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pendapatan+usahatani+kopi+robusta%2C%0D%0Asistem+saluran+pemasaran%2C+dan+efisiensi+pemasaran+biji+kopi+robusta.+Penelitian+ini%0D%0Amenggunakan+metode+survei.+Lokasi+penelitian+dipilih+secara+sengaja+di+Desa%0D%0AGunung+Raya+dan+Desa+Kiwis+Raya+Kecamatan+Warkuk+Ranau+Selatan%0D%0AKabupaten+Ogan+Komering+Ulu+Selatan+sebagai+daerah+dengan+lahan+perkebunan%0D%0Akopi+yang+luas.+Penelitian+dilakukan+pada+bulan+Juni+%E2%80%93+Juli+2022.+Responden+pada%0D%0Apenelitian+ini+adalah+petani+kopi%2C+pedagang+pembeli+desa%2C+pedagang+pembeli%0D%0Akecamatan%2C+eksportir%2C+dan+produsen+pengolah+kopi.+Responden+petani+kopi+yang%0D%0Adilibatkan+dalam+penelitian+berjumlah+55+petani+dengan+menggunakan+metode%0D%0Asimpel+random+sampling.+Data+dianalisis+menggunakan+analisis+deskriptif%0D%0Akuantitatif+termasuk+pendapatan+usahatani+(R%2FC+rasio)+dan+margin+pemasaran%0D%0Aseperti+rasio+profit+margin+(RPM)%2C+farmer+share%2C+dan+nilai+efisiensi+pemasaran.%0D%0AHasil+penelitiaan+menunjukkan+total+pendapatan+yang+diterima+petani+dari+hasil%0D%0Ausahatani+kopi+sebesar+Rp14.096.628%2C53%2Fha+dengan+R%2FC+rasio+atas+biaya+total%0D%0Asebesar+2%2C14+artinya+usahatani+mengguntungkan+untuk+diusahakan.+Pemasaran+biji%0D%0Akopi+robusta+di+Kecamatan+Warkuk+Ranau+Selatan+Kabupaten+Ogan+Komering%0D%0AUlu+Selatan+terdiri+atas+dua+saluran+dan+sudah+efisien+dengan+farmer+share+sebesar%0D%0A79%2C46+%25+pada+saluran+satu+dan+81%2C57+%25+pada+saluran+dua+serta+hasil+perhitungan%0D%0Anilai+efisiensi+pemasaran+dibawah+50%25.+Saluran+pemasaran+yang+paling+efisien%0D%0Aadalah+saluran+dua+yaitu%3A+petani+%E2%80%93+pedagang+kecamatan+%E2%80%93+pedagag+eksportir%0D%0Aberdasarkan+perhitungan+nilai+efisiensi+pemasaran+yang+paling+kecil+yaitu+14%2C21%25%0D%0AKata+kunci%3A+kopi%2C+pendapatan%2C+pemasaran%2C+usahatani.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2022-12-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68868%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68868%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68868%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Eldi+Saut+Maduma+Nainggolan%2C+1854131016++(2022)+PENDAPATAN+USAHATANI+DAN+EFISIENSI+PEMASARAN+KOPI+ROBUSTA+DI+KECAMATAN+WARKUK+RANAU+SELATAN+KABUPATEN+OGAN+KOMERING+ULU+SELATAN.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F68868%2F