?url_ver=Z39.88-2004&rft_id=1711011105&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+HARGA%2C+PERCEIVED+EASE+OF+USE%2C+DAN+PERCEIVED%0D%0AOF+USEFULNESS+TERHADAP+KEPUTUSAN+PEMBELIAN%0D%0A(Studi+pada+Pengguna+Aplikasi+Maxim+di+Bandar+Lampung)%0D%0A%0D%0A&rft.creator=Deryco+%2C+Putra&rft.subject=330+Ekonomi&rft.description=Perkembangan+internet+yang+semakin+pesat+sangat+membantu+masyarakat+terutama%0D%0Adalam+transportasi+online.+Istilah+transportasi+online+makin+dikenal+luas+oleh%0D%0Amasyarakat+dengan+menggunakan+teknologi+yang+berbasis+aplikasi.+Pada+tahun%0D%0A2018+Maxim+Indonesia+(PT.+Teknologi+Perdana+Indonesia)+telah+resmi+merilis%0D%0Aaplikasi+transportasi+online+bernama+Maxim+di+Indonesia.+Aplikasi+jasa+Maxim+ini%0D%0Alebih+mengutamakan+keterjangkauan+harga%2C+serta+kemudahan+aplikasi%2C+dan%0D%0Akegunaan+yang+didapatkan+pengguna.+Meskipun+menawarkan+harga+yang+murah%2C%0D%0Akemudahan+dan+kegunaan+aplikasi%2C+masih+banyak+keluhan+dari+pengguna+aplikasi%0D%0Ajasa+Maxim+tentang+harga%2C+kemudahan%2C+dan+kegunaannya.+Sampai+hari+ini+pengguna%0D%0Aaplikasi+jasa+Maxim+telah+mencapai+2+Juta+pengguna+aktif.+Penelitian+ini+bertujuan%0D%0Auntuk+mengetahui+pengaruh+harga%2C+perceived+ease+of+use%2C+dan+perceived+of%0D%0Ausefulness+terhadap+keputusan+pembelian+pada+pengguna+aplikasi+jasa+Maxim+di%0D%0ABandar+Lampung.+Metode+pengambilan+sampel+menggunakan+non+probability%0D%0Asampling+dengan+teknik+purposive+sampling%2C+data+diolah+dengan+SPSS+versi+26%2C+dan%0D%0Asampel+yang+ditentukan+sebanyak+150+responden+yang+aktif+dan+pernah%0D%0Amenggunakan+Maxim.+Hasil+penelitian+menujukan+bahwa+harga+dan+perceived+of%0D%0Ausefulness+berpengaruh+positif+dan+signifikan+terhadap+keputusan+pembelian%0D%0Aaplikasi+jasa+Maxim+di+Bandar+Lampung%2C+sedangkan+untuk+variabel+perceived+ease%0D%0Aof+use+tidak+berpengaruh+signifikan+terhadap+keputusan+pembelian+aplikasi+jasa%0D%0AMaxim+di+Bandar+Lampung.+Hal+ini+terjadi+karena+suatu+persepsi+kemudahan%0D%0Apenggunaan+aplikasi+diartikan+sebagai+suatu+ukuran+di+mana+seoserang+percaya%0D%0Aaplikasi+tersebut+mudah+dipahami+dan+dioprasikan+oleh+pengguna%2C+namun+aplikasi%0D%0Ajasa+Maxim+masih+dinilai+rendah+untuk+kemudahan+pengoprasiannya.%0D%0AKata+kunci%3A+Harga%2C+Perceived+Ease+of+Use%2C+Perceived+of+Usefulness%2C+Keputusan%0D%0APembelian%2C+dan+Maxim.%0D%0A1%0D%0AABSTRACT%0D%0ATHE+INFLUENCE+OF+PRICE%2C+PERCEIVED+EASE+OF+USE%2C+AND%0D%0APERCEIVED+OF+USEFULNESS+ON+PURCHASE+DECISION.%0D%0A(Studies+On+Maxim+Application+Users+In+Bandar+Lampung)%0D%0ABy%0D%0ADeryco+Putra%0D%0AThe+rapid+development+of+the+internet+is+very+helpful+for+the+community%2C+especially%0D%0Ain+online+transportation.+The+term+online+transportation+is+increasingly+widely%0D%0Arecognized+by+the+public+by+using+application-based+technology.+In+2018+Maxim%0D%0AIndonesia+(PT.+Perdana+Technology+Indonesia)+has+officially+released+an+online%0D%0Atransportation+application+called+Maxim+in+Indonesia.+This+Maxim+service%0D%0Aapplication+prioritizes+affordability%2C+as+well+as+ease+of+application%2C+and+the+usability%0D%0Athat+users+get.+Even+though+it+offers+a+low+price%2C+the+convenience+and+usability+of%0D%0Athe+application%2C+there+are+still+many+complaints+from+users+of+the+Maxim+service%0D%0Aapplication+about+its+price%2C+convenience+and+usability.+To+this+day%2C+Maxim+service%0D%0Aapplication+users+have+reached+2+million+active+users.+This+study+aims+to+determine%0D%0Athe+effect+of+price%2C+perceived+ease+of+use%2C+and+perceived+usefulness+on+purchasing%0D%0Adecisions+for+users+of+the+Maxim+service+application+in+Bandar+Lampung.+The%0D%0Asampling+method+uses+non-probability+sampling+with+a+purposive+sampling%0D%0Atechnique%2C+the+data+is+processed+with+SPSS+version+26%2C+and+the+sample+is+determined%0D%0Aas+many+as+150+active+respondents+and+have+used+Maxim.+The+results+of+the+study%0D%0Ashow+that+price+and+perceived+usefulness+have+a+positive+and+significant+effect+on%0D%0Athe+decision+to+purchase+the+Maxim+service+application+in+Bandar+Lampung%2C+while%0D%0Athe+perceived+ease+of+use+does+not+significantly+influence+the+decision+to+purchase%0D%0Athe+Maxim+service+application+in+Bandar+Lampung.+This+happens+because+a%0D%0Aperceived+ease+of+use+of+the+application+is+defined+as+a+measure+in+which+a+person%0D%0Abelieves+the+application+is+easy+for+users+to+understand+and+operate%2C+but+Maxim's%0D%0Aservice+application+is+still+rated+low+for+its+ease+of+operation.%0D%0AKata+kunci%3A+Price%2C+Perceived+Ease+of+Use%2C+Perceived+of+Usefulness%2C+Purchase%0D%0ADecision%2C+and+Maxim.%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2023-01-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68913%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68913%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F68913%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifi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