?url_ver=Z39.88-2004&rft_id=1814131006&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KERAGAAN+AGROINDUSTRI+KERUPUK+IKAN%0D%0ADI+KECAMATAN+KOTA+AGUNG+PUSAT+KABUPATEN+TANGGAMUS&rft.creator=NUR+FITRIYANI%2C+1814131006&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=ABSTRACT%0D%0APERFORMANCE+ANALYSIS+OF+FISH+CRACKER+AGROINDUSTRY%0D%0AIN+KOTA+AGUNG+DISTRICT%2C+TANGGAMUS%0D%0ABy%0D%0ANur+Fitriyani%0D%0AThis+study+aims+to+analyze+(1)+the+process+of+procuring+raw+materials+in+the+fish%0D%0Acracker+agroindustry%2C+(2)+processing+activities+to+generate+profits+and+added+value%0D%0Aof+the+fish+cracker+agroindustry%2C+(3)+)+the+application+of+the+marketing+mix+to%0D%0Amarketing+activities%2C+and+(4)+the+role+of+supporting+services.+This+research+uses+a%0D%0Acase+study+method+on+fish+cracker+agroindustry+in+Kota+Agung+District%2C%0D%0ATanggamus+Regency.+The+location+of+the+research+was+determined+purposively%0D%0Awith+the+consideration+that+the+agroindustry+is+an+agroindustry+that+actively%0D%0Aproduces+fish+crackers.+Respondents+in+this+study+were+owners%2C+workers%2C+retailers%2C%0D%0Aand+consumers+of+the+fish+cracker+agroindustry.+Data+collection+in+the+study+was%0D%0Acarried+out+in+April-May+2022+and+analyzed+descriptively+qualitatively+and%0D%0Adescriptively+quantitatively.+The+results+showed+that+(1)+the+procurement+of+raw%0D%0Amaterials+in+the+fish+cracker+agroindustry+had+mostly+met+the+six+criteria%2C+only+the%0D%0Aexact+quantity+component+had+not+been+fulfilled+properly.+(2)+profits+on+cash%0D%0Acosts+and+on+total+costs+in+the+Cap+Barokah+fish+cracker+agroindustry+of+IDR%0D%0A1%2C560%2C529.17%2Fproduction+and+IDR+12%2C484%2C233.33%2Fmonth%2C+Abah+Nunung%0D%0AAgroindustry+of+IDR+878%2C000%2Fproduction+and+IDR+7%2C024%2C000%2Fmonth%2C+while+Sabar%0D%0AAgroindustry+Subur+Rp.+1%2C290%2C708.33%2Fproduction+and+Rp.+7%2C491%2C227.29%2Fmonth%2C+so%0D%0Athat+this+business+is+profitable+and+the+added+value+of+fish+cracker+agroindustry%0D%0Aproduces+NT+%3E+0+and+provides+positive+added+value.+(3)+marketing+activities+in%0D%0Athe+fish+cracker+agroindustry+still+use+personal+selling+and+need+to+be+improved%0D%0Awith+e-commerce+marketing.+(4)+Supporting+services+used+by+the+fish+cracker%0D%0Aagroindustry+have+a+positive+impact+on+agroindustry+activities.%0D%0AKey+words%3A+agroindustry%2C+fish+cracker%2C+and+performance%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+(1)+proses+pengadaan+bahan+baku+pada%0D%0Aagroindustri+kerupuk+ikan%2C+(2)+keuntungan+dan+nilai+tambah+agroindustri+kerupuk%0D%0Aikan%2C+(3)+penerapan+bauran+pemasaran+pada+kegiatan+pemasaran%2C+dan+(4)+peranan%0D%0Ajasa+layanan+pendukung.+Penelitian+ini+menggunakan+metode+studi+kasus+pada%0D%0Aagroindustri+kerupuk+ikan+di+Kecamatan+Kota+Agung+Pusat%2C+Kabupaten%0D%0ATanggamus.+Penentuan+lokasi+penelitian+dilakukan+secara+sengaja+(purposive)%0D%0Adengan+pertimbangan+bahwa+agroindustri+tersebut+merupakan+agroindustri+yang%0D%0Aaktif+memproduksi+kerupuk+ikan.+Responden+dalam+penelitian+ini+adalah+pemilik%2C%0D%0Atenaga+kerja%2C+pedagang+pengecer%2C+dan+konsumen+dari+agroindustri+kerupuk+ikan.%0D%0APengumpulan+data+dalam+penelitian+dilaksanakan+pada+bulan+April-Mei+2022+dan%0D%0Adianalisis+secara+deskriptif+kualitatif+dan+deskriptif+kuantitatif.+Hasil+penelitian%0D%0Amenunjukan+bahwa+(1)+pengadaan+bahan+baku+pada+agroindustri+kerupuk+ikan%0D%0Asebagian+besar+sudah+memenuhi+kriteria+enam+tepat%2C+hanya+komponen+tepat%0D%0Akuantitas+belum+terpenuhi+dengan+baik.+(2)+keuntungan+atas+biaya+tunai+dan+atas%0D%0Abiaya+total+pada+agroindustri+kerupuk+ikan+Cap+Barokah+sebesar%0D%0ARp1.560.529%2C17%2Fproduksi+dan+Rp12.484.233%2C33%2Fbulan%2C+Agroindustri+Abah+Nunung%0D%0Asebesar+Rp878.000%2Fproduksi+dan+Rp7.024.000%2Fbulan%2C+sedangkan+Agroindustri%0D%0ASabar+Subur+sebesar+Rp1.290.708%2C33%2Fproduksi+dan+Rp7.491.227%2C29%2Fbulan%2C%0D%0Asehingga+usaha+ini+menguntungkan+dan+nilai+tambah+pada+agroindustri+kerupuk%0D%0Aikan+menghasilkan+NT+%3E+0+dan+memberikan+nilai+tambah+positif.+(3)+kegiatan%0D%0Apemasaran+pada+agroindustri+kerupuk+ikan+masih+menggunakan+personal+selling%0D%0Adan+perlu+ditingkatkan+dengan+pemasaran+secara+e-commerce.+(4)+Jasa+layanan%0D%0Apendukung+yang+dimanfaatkan+oleh+agroindustri+kerupuk+ikan+memberikan%0D%0Adampak+positif+bagi+kegiatan+agroindustri.%0D%0AKata+kunci%3A+agroindustri%2C+kerupuk+ikan%2C+dan+keragaan&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-01-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F69172%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F69172%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F69172%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++NUR+FITRIYANI%2C+1814131006++(2023)+KERAGAAN+AGROINDUSTRI+KERUPUK+IKAN+DI+KECAMATAN+KOTA+AGUNG+PUSAT+KABUPATEN+TANGGAMUS.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F69172%2F