?url_ver=Z39.88-2004&rft_id=1711011140&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CITRA+MEREK%2C+KUALITAS+PRODUK+DAN+PROMOSI%0D%0ATERHADAP+KEPUASAN+PENGGUNA+HONDA+BEAT+PADA%0D%0AMAHASISWA+ANGKATAN+2020+FAKULTAS+EKONOMI+DAN+BISNIS%0D%0AUNILA+BANDAR+LAMPUNG&rft.creator=M+Imam+%2C+Fauzi+&rft.subject=330+Ekonomi&rft.description=Honda+Beat+merupakan+skuter+otomatis+yang+diproduksi+oleh+perusahaan+Astra%0D%0AHonda+Motor+di+Indonesia%2C+skuter+ini+diluncurkan+sejak+tahun+2008.+Penelitian+ini%0D%0Abertujuan+untuk+mengetahui+pengaruh+citra+merek%2C+kualitas+produk+dan+promosi%0D%0Aterhadap+kepuasan+pengguna+Honda+Beat+pada+Mahasiswa+FEB+Unila.+Penelitian%0D%0Aini+menggunakan+metode+non-probability+sampling+dengan+teknik+purposive%0D%0Asampling%2C+sampel+yang+digunakan+sebanyak+100+responden+dengan+kriteria+yang%0D%0Amenggunakan+Honda+Beat+dan+Mahasiswa+angkatan+2020+FEB+Unila.+Penelitian%0D%0Aini+menggunakan+analisis+linier+berganda.+Variabel+bebas+yang+memiliki+pengaruh%0D%0Aterbesar+yaitu+variabel+citra+merek+(X1)+dengan+nila+Beta+0%2C347.+Hasil+penelitian%0D%0Aini+menunjukan+kontribusi+citra+merek+(X1)%2C+kualitas+produk+(X2)+dan+promosi%0D%0A(X3)+terhadap+kepuasan+penggguna+(Y)+sebesar+14%2C5%25+dan+sisanya+dipengaruhi%0D%0Aoleh+variabel+lain+yang+tidak+diteliti+dalam+penelitian+ini.+Hasil+Uji+t+menunjukan%0D%0Abahwa+secara+parsial+variabel+citra+merek+(X1)%2C+kualitas+produk+(X2)+dan+promosi%0D%0A(X3)+berpengaruh+secara+positif+dan+signifikan+terhadap+kepuasan+pengguna+(Y).%0D%0AKata+kunci+%3A+Citra+Merek%2C+Kualitas+Produk%2C+Promosi+dan+Kepuasan+Pengguna%0D%0A%0D%0AHonda+Beat+is+an+automatic+scooter+produced+by+the+company+Astra+Honda%0D%0AMotor+in+Indonesia%2C+this+scooter+was+launched+in+2008.+This+study+aims+to%0D%0Adetermine+the+effect+of+brand+image%2C+product+quality+and+promotion+on+2onda+beat%0D%0Auser+satisfaction+in+Unila+FEB+Students.+This+study+used+a+non-probability%0D%0Asampling+method+with+a+purposive+sampling+technique%2C+the+sample+used+was+100%0D%0Arespondents+with+the+criteria+using+Honda+Beat+and+Unila+FEB+students.+This%0D%0Astudy+uses+multiple+linear+analysis.+The+independent+variable+that+has+the+greatest%0D%0Ainfluence+is+the+brand+image+variable+(X1)+with+a+Beta+value+of+0.347.+The+results%0D%0Aof+this+study+show+that+the+contribution+of+brand+image+(X1)%2C+product+quality+(X2)%0D%0Aand+promotion+(X3)+to+user+satisfaction+(Y)+is+14.5%25+and+the+rest+is+influenced+by%0D%0Aother+variables+not+examined+in+this+study.+The+test+results+show+that+partially%0D%0Abrand+image+(X1)%2C+product+quality+(X2)+and+promotion+(X3)+variables+have+a%0D%0Apositive+and+significant+effect+on+user+satisfaction+(Y).%0D%0AKeywords+%3A+Brand+Image%2C+Quality+Product%2C+Promotion+and+User+Satisfaction%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2023-01-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F69343%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F69343%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F69343%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++M+Imam+%2C+Fauzi+++(2023)+PENGARUH+CITRA+MEREK%2C+KUALITAS+PRODUK+DAN+PROMOSI+TERHADAP+KEPUASAN+PENGGUNA+HONDA+BEAT+PADA+MAHASISWA+ANGKATAN+2020+FAKULTAS+EKONOMI+DAN+BISNIS+UNILA+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F69343%2F