@misc{eprints69626,
           month = {Januari},
           title = {PERSEPSI WISATAWAN TERHADAP PUSH FACTOR DAN PULL
FACTOR SERTA PERAN PENGELOLA PADA OBJEK WISATA PANTAI
KERANG MAS LAMPUNG TIMUR},
          author = {1914151042 Afrindah Sinurat },
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS PERTANIAN  },
            year = {2023},
             url = {http://digilib.unila.ac.id/69626/},
        abstract = {ABSTRAK
PERSEPSI WISATAWAN TERHADAP PUSH FACTOR DAN PULL
FACTOR SERTA PERAN PENGELOLA PADA OBJEK WISATA PANTAI
KERANG MAS LAMPUNG TIMUR
OLEH
AFRINDAH SINURAT
Pentingnya persepsi wisatawan terhadap objek wisata dapat dijadikan sebagai
dasar pengelolaan objek wisata, yang terdiri dari push factor (faktor pendorong)
dan pull factor (faktor penarik). Tujuan penelitian ini yaitu menganalisis persepsi
wisatawan terhadap objek wisata Pantai Kerang Mas yang ditinjau dari segi push
factor, menganalisis persepsi wisatawan terhadap objek wisata Pantai Kerang Mas
yang ditinjau dari segi pull factor, mengetahui pengelola dalam pengembangan
objek Wisata Pantai Kerang Mas. Pengumpulan data menggunakan metode
wawancara dengan bantuan kuesioner. Jumlah responden yang diambil sebanyak
45 orang yang ditentukan dengan persamaan Slovin (batas error 15\%) dan
pemilihan responden menggunakan metode random sampling. Data yang
diperoleh kemudian dianalisis menggunakan Skala Likert dan diuraikan secara
deskriptif. Hasil penelitan menunjukkan bahwa persepsi wisatawan terhadap push
factor yang terdiri dari aspek relaksasi (baik), petualangan (cukup
menyenangkan), informasi (memadai), prestise (tinggi). Sedangkan persepsi
wisatawan terhadap pull factor yang meliputi lingkungan (baik), fasilitas (baik),
akomodasi (cukup). Sehingga secara keseluruhan persepsi wisatawan terhadap
objek wisata Pantai Kerang Mas tergolong baik. peran pengelola di Pantai Kerang
Mas ini tergolong banyak karena mencakup keamanan, kenyamanan serta
pengelolan pantai secara keseluruhan yang didukung melalui perawatan fasilitas
serta selalu memperhatikan perkembangan infrstruktur guna untuk memajukan
Pantai Kerang Mas.
Kata kunci: persepsi, wisatawan, objek wisata, push factor, pull factor, Pantai
Kerang Mas, pengelola.

The importance of tourist perceptions of tourist objects can be used as a basis for
managing tourist attractions, which consist of push factors and pull factors. The
purpose of this study is to analyze tourist perceptions of the Kerang Mas Beach
tourist attraction in terms of the push factor, analyze tourist perceptions of the
Kerang Mas Beach tourist attraction in terms of the pull factor, find out the
managers in developing the Kerang Mas Beach Tourism object. Collecting data
using the interview method with the help of a questionnaire. The number of
respondents taken was 45 people who were determined by the Slovin equation
(error limit of 15\%) and the selection of respondents used a random sampling
method. The data obtained were then analyzed using a Likert Scale and described
descriptively. The results of the research show that tourists' perceptions of push
factors consist of aspects of relaxation (good), adventure (quite fun), information
(adequate), prestige (high). While tourists' perceptions of pull factors include the
environment (good), facilities (good), accommodation (adequate). So that overall
the perception of tourists towards the Kerang Mas Beach tourist attraction is quite
good. The role of the manager at Kerang Mas Beach is quite a lot because it
includes security, comfort and overall management of the beach which is
supported through maintenance of facilities and always pays attention to
infrastructure developments in order to advance Kerang Mas Beach.
Keywords: perception, tourist, tourist attraction, push factor, pull factor, beach
Kerang Mas, manager.}
}