?url_ver=Z39.88-2004&rft_id=1711011093&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+FAKTOR+PRIBADI+TERHADAP+KEPUTUSAN+PEMBELIAN+KARTU+SELULER+SMARTFREN+DI+BANDAR+LAMPUNG%0D%0A(STUDI+PADA+PENGGUNA+SMARTFREN+DI+KOTA+BANDAR+LAMPUNG)%0D%0A&rft.creator=ADANI+%2C+FIKY+KURNIAWAN&rft.subject=332+Ekonomi+keuangan&rft.subject=338+Produksi&rft.description=%0D%0A%0D%0A%0D%0APada+proses+keputusan+pembelian+barang+kebutuhan+seperti+produk+kartu+seluler.+Konsumen+mengalami+keterlibatan+untuk+memutuskan+membeli+kartu+seluler.+Pada+kondisi+persaingan+yang+dilakukan+oleh+para+produsen+kartu+seluler%2C+jelas+cukup+membingungkan+para+konsumen+untuk+memutuskan+secara+pribadi+produk+mana+yang+akhirnya+akan+di+pilih.%2C+PT+Smartfren+Telecom+Tbk+merupakan+salah+satu+perusahaan+penyedia+layanan+telekomunikasi+terdepan+di+Indonesia.+Pada+tahun+2015%2C+Smartfren+berinovasi+dengan+meluncurkan+layanan+4G+LTE+Advanced+komersial+pertama+di+Indonesia%2C+dan+di+awal+tahun+2016%2C+Smartfren+kembali+mencetak+sejarah+sebagai+perusahaan+telekomunikasi+pertama+di+Indonesia+yang+menyediakan+layanan+Voice+over+LTE+(VoLTE)+secara+komersial.+Pada+tahun+2017%2C+Smartfren+mengukuhkan+posisinya+sebagai+penyedia+layanan+operator+4G+terdepan+melalui+migrasi+pelanggan+CDMA+menjadi+pelanggan+4G%2C+sehingga+Perseroan+saat+ini+merupakan+satu-satunya+operator+yang+beroperasi+di+jaringan+4G+sepenuhnya.+Dengan+wilayah+cakupan+jaringan+yang+luas%2C+melalui+sekitar+15.000+BTS+4G+yang+tersebar+di+200+kota+di+seluruh+Indonesia).+Penelitian+ini+untuk+mengetahui+pengaruh+personal+factor+terhadap+keputusan+pembelian+Kartu+seluler+Smartfren+di+Bandar+Lampung.+Metode+pengambilan+sampel+non+probability+sampling+yang+digunakan+adalah+purposive+sampling++dengan+kriteria+konsumen+yang+pernah+membeli+kartu+seluler+Smartfren.+Jumlah+sampel+dalam+penelitian+ini+berjumlah+100+responden+yang+pernah+membeli+dan+memakai+kartu+seluler+Smartfren.+Metode+analisis+data+yang+terdiri+dari%2C+uji+vailiditas%2C+uji+reliabilitas%2C+analisis+kuantitatif+dan+uji+hipotesis+yang+meliputi%3A+uji+T%2C+uji+F+dan+R2.+Hasil+penelitian+ini+menunjukkan+bahwa+variabel+personal+factor+berpengaruh+positif+secara+signifikan+terhadap+keputusan+pembelian.+Hasil+analisis+kuantitatif+membuktikan+bahwa+variabel+personal+factor+(X)+memberikan+pengaruh+dengan+nilai+%CE%B2+0%2C440+%0D%0A%0D%0AKata+kunci%3A+personal+factor+dan+Keputusan+Pembelian%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AIn+the+decision+process+of+purchasing+necessities+such+as+cellular+card+products.+Consumers+experience+engagement+to+decide+to+buy+a+mobile+card.+In+the+competitive+conditions+carried+out+by+cellular+card+manufacturers%2C+it+is+clear+that+it+is+quite+confusing+for+consumers+to+decide+personally+which+product+to+choose.+PT+Smartfren+Telecom+Tbk+is+one+of+the+leading+telecommunications+service+providers+in+Indonesia.+In+2015%2C+Smartfren+innovated+by+launching+the+first+commercial+4G+LTE+Advanced+service+in+Indonesia%2C+and+in+early+2016%2C+Smartfren+again+made+history+as+the+first+telecommunications+company+in+Indonesia+to+provide+Voice+over+LTE+(VoLTE)+services+commercially.+In+2017%2C+Smartfren+confirmed+its+position+as+a+leading+provider+of+4G+operator+services+through+the+migration+of+CDMA+subscribers+to+4G+subscribers%2C+so+that+the+Company+is+currently+the+only+operator+operating+on+a+full+4G+network.+With+a+wide+network+coverage+area%2C+through+around+15%2C000+4G+BTS+spread+in+200+cities+throughout+Indonesia).+This+study+to+determine+the+influence+of+personal+factors+on+purchasing+decisions+Smartfren+cellular+cards+in+Bandar+Lampung.+The+non-probability+sampling+method+used+is+purposive+sampling+with+the+criteria+of+consumers+who+have+bought+Smartfren+cellular+cards.+The+number+of+samples+in+this+study+amounted+to+100+respondents+who+had+bought+and+used+a+Smartfren+cellular+card.+The+data+analysis+method+consists+of%2C+validity+test%2C+reliability+test%2C+quantitative+analysis+and+hypothesis+testing+which+includes%3A+T+test%2C+F+test+and+R2.+The+results+of+this+study+indicate+that+the+personal+factor+variable+has+a+significant+positive+effect+on+purchasing+decisions.+The+results+of+quantitative+analysis+prove+that+the+personal+factor+(X)+variable+has+an+influence+with+a+value+of+%CE%B2+0.440%0D%0A%0D%0AKeywords+%3A+personal+factor+and+purchase+decision+%0D%0A&rft.publisher=EKONOMI+DAN+BISNIS&rft.date=2022-11-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F69817%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F69817%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F69817%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ADANI+%2C+FIKY+KURNIAWAN++(2022)+PENGARUH+FAKTOR+PRIBADI+TERHADAP+KEPUTUSAN+PEMBELIAN+KARTU+SELULER+SMARTFREN+DI+BANDAR+LAMPUNG+(STUDI+PADA+PENGGUNA+SMARTFREN+DI+KOTA+BANDAR+LAMPUNG).++EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F69817%2F