?url_ver=Z39.88-2004&rft_id=1746031032&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=EFEKTIVITAS+PENGGUNAAN+FITUR+REELS+DI+INSTAGRAM%0D%0A+DALAM+MENINGKATKAN+BRAND+RECOGNITION+%0D%0A(Studi+Pada+Followers+Instagram+%40luxxestudio)%0D%0A%0D%0A&rft.creator=AL+RIZKI+%2C+GHALISTHAN&rft.subject=300+Ilmu+sosial&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Instagram+merupakan+Aplikasi+sosial+media+yang+digunakan+untuk+membagikan+hasil+foto+dan+video.+Pada+tahun+2021+Instagram+telah+merubah+algoritmanya+dari+sharing+photo+or+square+photo+menjadi+lebih+fokus+kedalam+konten+video+yang+lebih+luas.+Salah+satunya+yakni+menggunakan+fitur+reels.+Reels+memungkinkan+pengguna+untuk+lebih+mendapatkan+estetika+dalam+menggambarkan+suatu+brand+yang+ingin+di+pasarkan.+Dengan+menggunakan+fitur+reels%2C+pelaku+bisnis+ingin+memperluas+cakupan+produk+mereka+untuk+meningkatkan+Brand+Recognition.+Salah+satunya+ialah+Luxxe+and+Douce+Beauty+Lab+dengan+menggunakan+username+%40luxxestudio.++Adanya+terpaan+tayangan+reels+%40luxxestudio+pada+aplikasi+Instagram+memungkinkan+pengguna+terpengaruh+oleh+tujuan+dari+video+tersebut.+Penelitian+ini+bertujuan+untuk+mengetahui+efektivitas+fitur+Reels+pada+Instagram+di+akun+Instagram+%40luxxestudio+dalam+meningkatkan+Brand+Recognition+terhadap+followers+nya.+Teori+yang+digunakan+adalah+teori+uses+and+effect.+Penelitian+ini+menggunakan+metode+survei+dengan+sampel+berjumlah+100+responden+yang+ditentukan+dengan+Rumus+Slovin.+Berdasarkan+perhitungan+dengan+uji+T+menyatakan+efektivitas+variabel+X+sebesar+75%2C7%25+terhadap+variabel+Y%2C+sedangkan+sisanya+24%2C3%25+dipengaruhi+oleh+faktor+lain+yang+tidak+diteliti+dalam+penelitian+ini.+Hipotesis+yang+diajukan+diterima+dengan+dibuktikan+nilai+T+hitung+%3D+17.487+%3E+T+tabel+%3D1%2C660+%0D%0A%0D%0AKata+kunci%3A+Terpaan+Media%2C+Instagram%2C+Brand+Recognition%2C+Reels.%0D%0A%0D%0A%0D%0AInstagram+is+a+social+media+that+is+used+to+share+photos+and+videos.+In+2021+Instagram+has+changed+its+algorithm+from+sharing+photos+or+square+photos+to+focus+more+on+a+video+content.+One+of+them+is+using+the+reels+feature.+Reels+allow+users+to+get+more+aesthetic+in+describing+a+brand+that+they+want+to+be+promoted.+By+using+the+reels+feature%2C+businesses+want+to+expand+their+product+range+to+increase+Brand+Recognition.+One+of+them+is+Luxxe+and+Douce+Beauty+Lab+on+%40luxxestudio.+With+a+certain+exposure+of+%40luxxestudio%E2%80%99s+reels+on+Instagram%2C+users+especially+followers+tend+to+get+the+effects+from+the+video.+This+study+aims+to+determine+the+effectiveness+of+the+Reels+feature+on+Instagram+on+the+%40luxxestudio+Instagram+account+in+increasing+Brand+Recognition+of+its+followers.+Researchers+determine+a+theory+that+is+in+accordance+with+the+phenomenon+namely+the+Uses+and+Effect.+This+study+uses+a+survey+method.+The+sample+in+this+study+is+at+least+100+people+who+are+determined+by+the+Slovin+formula.+Based+on+calculations+using+the+T+test%2C+it+can+be+seen+that+the+effectiveness+of+the+X+variable+was+75.7%25+on+the+Y+variable%2C+while+the+remaining+24.3%25+is+influenced+by+other+factors+that+are+not+examined+in+this+study.+The+proposed+hypothesis+is+accepted+by+proving+the+value+of+T+count+%3D+17%2C487+%3E+T+table+%3D+1.660%0D%0A%0D%0AKeywords%3A+Media+Exposure%2C+Instagram%2C+Brand+Recognition%2C+Reels%0D%0A%0D%0A+%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-01-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F69859%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F69859%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F69859%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AL+RIZKI+%2C+GHALISTHAN++(2023)+EFEKTIVITAS+PENGGUNAAN+FITUR+REELS+DI+INSTAGRAM+DALAM+MENINGKATKAN+BRAND+RECOGNITION+(Studi+Pada+Followers+Instagram+%40luxxestudio).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F69859%2F