?url_ver=Z39.88-2004&rft_id=1616031029&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+FITUR+SHOPEE+PAYLATER+TERHADAP+KEPUTUSAN+PEMBELIAN+DAN+KEPUASAN+PENGGUNA+DI+BANDARLAMPUNG&rft.creator=FEBRINA%2C+SARI+&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Kepuasan+berarti+terpenuhinya+semua+kebutuhan+khalayak+pengguna+media+massa+berdasarkan+motif+dan+tujuannya.+Penggunaan+media+hanyalah+salah+satu+cara+untuk+memenuhi+kebutuhan+manusia.+Tujuan+penelitian+ini+Untuk+mengetahui+dan+menganalisis+ada+atau+tidaknya+pengaruh+fitur+Shopee+Paylater+terhadap+kepuasan+pengguna+pada+Masyarakat+Bandarlampung.+Penelitian+ini+menggunakan+pendekatan+kuantitatif.+Tipe+penelitian+yang+digunakan+pada+penelitian+ini+adalah+penelitian+survey.+Penelitian+survey+adalah+penelitian+yang+mengambil+sampel+dari+suatu+populasi+dan+menggunakan+kuesioner+sebagai+alat+pengumpulan+data+yang+pokok.+Metode+penelitian+ini+yaitu+metode+survey.+Kajian+pustaka+pada+penelitian+ini+diantaranya+teori+TAM%2C+e-commerce%2C+keputusan+pembeliaan%2C+dan+usses+and+effect.+Variabel+dalam+penelitian+ini+Pengaruh+shopee+paylater+(X)%2C+Keputusan+pembelian+(Z)%2C+dan+Terhadap+kepuasan+pengguna+(Y).+Populasi+penelitian+ini+adalah+masyarakat+Bandarlampung.+Teknik+random+sampling+sebagai+teknik+mengambilan+sampel+sehingga+dibutuhkan+100+responden.berdasarkan+hasil+penelitian+ini+ditemukan+%3A+(1)+Koefisien+Regresi+0%2C328+memiliki+makna+bahwa+setiap+ada+Keputusan+Pembelian%2C+maka+akan+meningkatkan+respon+dari+Masyarakat+Bandarlampung.+(2)+Nilai+Konstanta+(a)+sebesar+2%2C258+menunjukkan+jika+variabel+Keputusan+Pembelian+dianggap+konstan+atau+sama+dengan+0%2C+maka+nilai+variabel+Keputusan+Pembelian+sebesar+2%2C258.+(3)+nilai+person+correlation+sehingga+nilai+R+Square+adalah+0%2C215.+Nilai+ini+memiliki+arti+bahwa+pengaruh+variable+X+terhadap+variable+Z+adalah+21%2C5%25%2C+sedangkan+sisa+pengaruhnya+yaitu+100%25+-+21%2C5%25%3D+78%2C5%25+dipengaruhi+oleh+variable+lain+yang+tidak+diteliti+pada+penelitian+ini.%0D%0A%0D%0AKata+kunci%3A+Pengaruh%2C+Uses+and+effect%2C+keputusan+pembelian%2Cdan+kepuasan+pengguna.+%0D%0ASatisfaction+means+fulfilling+all+the+needs+of+the+audience+of+mass+media+users+based+on+their+motives+and+goals.+The+use+of+media+is+just+one+way+to+fulfill+human+needs.+The+purpose+of+this+study+is+to+find+out+and+analyze+whether+or+not+the+influence+of+the+Shopee+Paylater+feature+has+on+user+satisfaction+in+the+Bandarlampung+community.+This+study+uses+a+quantitative+approach.+The+type+of+research+used+in+this+research+is+survey+research.+Survey+research+is+research+that+takes+a+sample+from+a+population+and+uses+a+questionnaire+as+the+main+data+collection+tool.+This+research+method+is+a+survey+method.+The+literature+review+in+this+study+includes+TAM+theory%2C+e-commerce%2C+purchase+decisions%2C+and+uses+and+effects.+The+variables+in+this+study+are+the+influence+of+the+shopee+paylater+(X)%2C+purchasing+decisions+(Z)%2C+and+on+user+satisfaction+(Y).+The+population+of+this+research+is+the+people+of+Bandarlampung.+The+random+sampling+technique+is+a+sampling+technique+so+that+100+respondents+are+needed.+Based+on+the+results+of+this+study+it+was+found%3A+(1)+The+regression+coefficient+of+0.328+means+that+every+time+there+is+a+purchasing+decision%2C+it+will+increase+the+response+from+the+Bandarlampung+community.+(2)+The+constant+value+(a)+of+2.258+indicates+that+if+the+Purchasing+Decision+variable+is+considered+constant+or+equal+to+0%2C+then+the+Purchasing+Decision+variable+value+is+2.258.+(3)+the+value+of+personal+correlation+so+that+the+value+of+R+Square+is+0.215.+This+value+means+that+the+effect+of+variable+X+on+variable+Z+is+21.5%25%2C+while+the+remaining+effect+is+100%25+-+21.5%25+%3D+78.5%25+influenced+by+other+variables+not+examined+in+this+study.%0D%0A%0D%0AKeywords%3A+Influence%2C+Uses+and+effect%2C+purchase+decision%2C+and+user+satisfaction.%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-02-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70112%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70112%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70112%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++FEBRINA%2C+SARI+++(2023)+PENGARUH+FITUR+SHOPEE+PAYLATER+TERHADAP+KEPUTUSAN+PEMBELIAN+DAN+KEPUASAN+PENGGUNA+DI+BANDARLAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F70112%2F