?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERGESERAN+PENGGUNAAN+PRODUK+SKINCARE+SOMETHINC%0D%0ATERHADAP+KOREAN+BRAND+AMBASSADOR+%0D%0A(Studi+Kasus%3A+Konsumen+Siger+Beauty)%0D%0A%0D%0A&rft.creator=Nabilah%2C+Adelia+Putri&rft.subject=360+Permasalahan+dan+kesejahteraan+sosial%3B+asosiasi&rft.description=ABSTRACK%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisa+serta+mengkaji+pergeseran+penggunaan%0D%0Askincare+pada+produk+somethinc+terhadap+pada+konsumen+siger+beauty.+Latar%0D%0Abelakang+penelitian+ini+adalah+banyaknya+pilihan+skincare+membuat+para%0D%0Akonsumen+lebih+selektif+dalam+memilih+brand+skincare.+Salah+satunya+produk%0D%0Asomethinc+yang+menjadi+pilihan+konsumen+yang+berhasil+menarik+perhatian%0D%0Akonsumen+dengan+menggunakan+Korean+Brand+Ambassador.+Penelitian+ini%0D%0Amenggunakan+metode+penelitian+kuantitatif+dengan+pendekatan+korelasional.%0D%0APengumpulan+data+dilakukan+dengan+cara+menyebar+kuesioner+kepada+konsumen%0D%0Asiger+beauty.+Terdapat+dua+metode+pengujian+instrument+penelitian+yaitu+uji%0D%0Avaliditas+dan+uji+reliabilitas.+Metode+analisis+data+yang+digunakan+adalah+uji%0D%0Akorelasi+dan+analisi+regresi+linear+sederhana.+Hasil+penelitian+menunjukan+bahwa%0D%0Aterdapat+pengaruh+yang+signifikan+antara+dan+pergeseran+penggunaan+skincare%0D%0Apada+produk+somethinc+yaitu+sebesar+71%2C8%25+dengan+koefisien+regresi+variabel%0D%0AKorean+Brand+Ambbasador+Somethinc+sebesar+0%2C088+dan+nilai+koefisien%0D%0Adeterminasi+(R+Square)+sebesar+0%2C718.+Hal+ini+sesuai+dengan+hipotesis+penelitian%0D%0Ayang+menyatakan+bahwa+diduga+terdapat+pengaruh+signifikan+antara+terhadap%0D%0Apergeseran+penggunaan+produk+skincare+Somethinc.+%0D%0A%0D%0A%0D%0A%0D%0AKata+Kunci%3A+Skincare%2C+Brand+ambassador%2C+Pergeseran.+%0D%0A%0D%0A%0D%0AABSTRACK%0D%0A+%0D%0AThis+study+aims+to+analyze+the+shift+in+the+use+of+skincare+in+somethinc+products%0D%0Atowards+siger+beauty+consumers.+The+background+of+this+research+is+that+the+manychoices+of+skincare+make+consumers+more+selective+in+choosing+skincare+brands.one+of+them+is+the+somethinc+product+which+is+the+choice+of+consumers+who+hasucceeded+in+attracting+the+attention+of+consumers+by+using+Korean+BrandAmbassadors.This+study+uses+a+quantitative+research+method+with+a+correlational%0D%0Aapproach.+Data+collection+was+carried+out+by+distributing+questionnaires+to+sigebeauty+consumers.+There+are+two+research+instrument+testing+methods%2C+namelyvalidity+testing+and+reliability+testing.+The+data+analysis+method+used+is+the%0D%0Acorrelation+test+and+simple+linear+regression+analysis.+The+results+showed+71.8%25the+shift+in+the+use+of+skincare+to+somethinc+products+with+a+variable+regression%0D%0Acoefficient+for+the+Korean+Brand+Ambasador+Something+of+0.088+and+a+coefficientof+determination+(R+Square)+of+0.718.+This+is+consistent+with+this+study+hypothesis%0D%0Athat+stated+suspected+that+there+is+significant+influence+effects+between+the+shift+in%0D%0Athe+use+of+skincare+to+something+products%0D%0A%0D%0A%0D%0A%0D%0AKeywords%3A+Skincare%2C+Brand+ambassador%2C+Shift.+%0D%0A%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-03-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70331%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70331%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70331%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Nabilah%2C+Adelia+Putri++(2023)+PERGESERAN+PENGGUNAAN+PRODUK+SKINCARE+SOMETHINC+TERHADAP+KOREAN+BRAND+AMBASSADOR+(Studi+Kasus%3A+Konsumen+Siger+Beauty).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F70331%2F