@misc{eprints70396,
           month = {Maret},
           title = {IMPLEMENTASI PSYCHOLOGY FACTORS, RISK PERCEPTION,
SOCIAL MEDIA SENTIMENT DAN HERDING BEHAVIOR TERHADAP
KEPUTUSAN INVESTASI
(Studi pada Investor Saham Mahasiswa Universitas Lampung)},
          author = {Utami Syafitri Rahmadia },
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS ILMU SOSIAL DAN ILMU POLITIK},
            year = {2023},
             url = {http://digilib.unila.ac.id/70396/},
        abstract = {
Dalam keputusan investasi didasari dengan sikap rasional dan irasional dari setiap
investor. Dalam penelitian ini ditujukan untuk mengetahui pengaruh psychology
factors, risk perception, social media sentiment, dan herding behvaior terhadap
keputusan investasi pada investor mahasiswa Universitas Lampung. Jenis
penelitian eksplantori dengan pendekatan penelitian adalah kuantitatif. Metode
yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif. Populasi
dalam penelitian ini adalah seluruh mahasiswa aktif Universitas Lampung periode
2022 dengan menggunakn teknik pengambilan sampel yaitu purposive sampling
dengan sampel sebanyak 100 responden. Data tersebut diperoleh dari kuisioner
menggunakan skala likert. Analisis data penelitian ini menggunakan analisis regresi
berganda. hasil penelitian secara parsial menunjukkan bahwa psychology factors,
risk perception, social media sentiment, dan herding behvaior berpengaruh secara
signifikan terhadap keputusan investasi. Hasil pengujian secara simultan
psychology factors, risk perception, social media sentiment, dan herding behavior
terhadap keputusan investasi.
Kata Kunci : Psychology Factors, Risk P


Investment decisions are based on the rational and irrational attitude of each
investor. This study is aimed at determining the influence of psychology factors,
risk perception, social media sentiment, and herding behvaior on investment
decisions in Lampung University student investors. The type of explantory research
with a research approach is quantitative. The method used in this study is a
quantitative research method. The population in this study is all active students of
the University of Lampung for the 2022 period using a sampling technique, namely
purposive sampling with a sample of 100 respondents. The data was obtained from
the questionnaire using a likert scale. Data analysis of this study used multiple
regression analysis. The results of the study partially show that psychology factors,
risk perception, social media sentiment, and herding behvaior have a significant
effect on investment decisions. The results of simultaneous testing of psychology
factors, risk perception, social media sentiment, and herding behavior on
investment decisions.
Keywords : Psychology Factors, Risk Perception, Social Media Sentiment,
Herding Behavior, Investment Decision.}
}