?url_ver=Z39.88-2004&rft_id=1814131025&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KERAGAAN+AGROINDUSTRI+JAHE+INSTAN%0D%0ADI+KECAMATAN+RAJABASA+KOTA+BANDAR+LAMPUNG%0D%0A(Studi+Kasus+pada+KWT+Harapan+Jaya)&rft.creator=Febby+%2C+Putri+Sonia+&rft.subject=330+Ekonomi&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=%0D%0AThe+purpose+of+this+research+is+to+analyze%3A+(1)+the+process+of+procuring+raw%0D%0Amaterials+in+accordance+with+the+six+criteria+(right+time%2C+right+place%2C+right+quality%2C%0D%0Aright+quantity%2C+right+type%2C+and+right+price)%2C+(2)+production+performance%2C+income%2C%0D%0Aand+cost+of+goods.+produced%2C+and+(3)+the+application+of+marketing+mix%2C%0D%0Apreferences%2C+and+consumer+satisfaction.+This+research+used+a+case+study+method+on%0D%0Ainstant+ginger+agroindustry+in+KWT+Harapan+Jaya%2C+Rajabasa+District%2C+Bandar%0D%0ALampung+City.+The+location+of+the+research+was+determined+purposively+with+the%0D%0Aconsideration+that+the+agroindustry+was+still+actively+producing+instant+ginger.%0D%0ARespondents+in+this+study+were+3+agroindustry+managers+who+are+also+members+of%0D%0AKWT+Harapan+Jaya%2C+and+30+instant+ginger+consumers.+Data+collection+was%0D%0Aconducted+from+June-July+2022.+Data+were+analyzed+descriptively+qualitative+and%0D%0Adescriptively+quantitative.+The+results+showed+that+(1)+the+procurement+of+raw%0D%0Amaterials+in+the+instant+ginger+agroindustry+has+met+the+six+criteria%2C+with+a+very%0D%0Agood+level+of+accuracy.+(2)+overall+production+performance+is+good%2C+with+an%0D%0Aaverage+labor+productivity+of+0.55+kg+per+hour+and+good+product+quality+in%0D%0Aaccordance+with+the+quality+requirements+of+traditional+powder+drinks%2C+instant%0D%0Aginger+agroindustry+income+of+Rp2%2C340%2C000.00+with+a+profit+of+Rp899+476.08+per%0D%0AApril+2022%2C+the+cost+of+good+obtained+is+below+the+selling+price%2C+because+the%0D%0Aselling+price+is+above+the+HPP%2C+and+(3)+marketing+activities+have+implemented+the%0D%0Amarketing+mix%2C+but+according+to+consumer+evaluations%2C+the+product+and+places%0D%0Acomponents+are+still+lacking.+The+preference+of+the+majority+of+instant+ginger%0D%0Aconsumers+is+in+the+medium+category.+Consumer+preference+attributes+are+spicy%0D%0Aflavor%2C+distinctive+ginger+aroma%2C+smooth+texture%2C+and+attractive+packaging.%0D%0AConsumers+are+satisfied+with+instant+ginger+products.+The+top+priority+attributes%0D%0Aare+aroma.%0D%0AKeywords%3A+agroindustry%2C+performance%2C+instant+ginger%2C+preference%2C+satisfaction%0D%0A%0D%0A%0D%0ATujuan+penelitian+ini+adalah+untuk+menganalisis%3A+(1)+proses+pengadaan+bahan+baku%0D%0Ayang+sesuai+dengan+enam+tepat+(tepat+waktu%2C+tepat+tempat%2C+tepat+kualitas%2C+tepat%0D%0Akuantitas%2C+tepat+jenis%2C+dan+tepat+harga)%2C+(2)+kinerja+produksi%2C+pendapatan%2C+dan+harga%0D%0Apokok+produksi+(HPP)%2C+dan+(3)+penerapan+bauran+pemasaran%2C+preferensi%2C+dan%0D%0Akepuasan+konsumen.+Penelitian+ini+menggunakan+metode+studi+kasus+pada%0D%0Aagroindustri+jahe+instan+di+KWT+Harapan+Jaya%2C+Kecamatan+Rajabasa%2C+Kota+Bandar%0D%0ALampung.+Penentuan+lokasi+penelitian+dilakukan+secara+sengaja+(purposive)%0D%0Adengan+pertimbangan+bahwa+agroindustri+tersebut+masih+aktif+memproduksi+jahe%0D%0Ainstan.+Responden+dalam+penelitian+ini+adalah+3+orang+pengelola+agroindustri+jahe%0D%0Ainstan+yang+juga+merupakan+anggota+KWT+Harapan+Jaya%2C+serta+30+konsumen+jahe%0D%0Ainstan.+Pengumpulan+data+dilaksanakan+pada+bulan+Juni+%E2%80%93+Juli+2022.+Data%0D%0Adianalisis+secara+deskriptif+kualitatif+dan+deskriptif+kuantitatif.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+(1)+pengadaan+bahan+baku+pada+agroindustri+jahe+instan+telah%0D%0Amemenuhi+kriteria+enam+tepat%2C+dengan+tingkat+ketepatan+sangat+baik%3B+(2)+kinerja%0D%0Aproduksi+secara+keseluruhan+baik%2C+dengan+rata-rata+produktifitas+tenaga+kerja%0D%0Asebesar+0%2C55+kg+per+jam+dan+kualitas+produk+baik+sesuai+dengan+syarat+mutu%0D%0Aminuman+serbuk+tradisonal%2C+pendapatan+agroindustri+jahe+instan+sebesar%0D%0ARp2.340.000%2C00+dengan+keuntungan+sebesar+Rp899.476%2C08+per+bulan+April+2022%2C%0D%0Aharga+pokok+produksi+yang+diperoleh+berada+di+bawah+harga+jual%2C+sehingga%0D%0Aagroindustri+masih+memperoleh+laba+dengan+harga+jual+yang+berlaku+sekarang%2C%0D%0Akarena+harga+jual+berada+di+atas+HPP%3B+dan+(3)+kegiatan+pemasaran+sudah%0D%0Amenerapkan+marketing+mix%2C+namun+menurut+penilaian+konsumen+komponen%0D%0Aproduk+dan+tempat+masih+kurang.+Preferensi+mayoritas+konsumen+jahe+instan%0D%0Aberada+pada+kategori+sedang.+Atribut+yang+menjadi+preferensi+konsumen+adalah%0D%0Arasa+pedas%2C+aroma+khas+jahe%2C+tekstur+halus%2C+dan+kemasan+menarik.+Konsumen%0D%0Amerasa+puas+dengan+produk+jahe+instan.+Atribut+yang+menjadi+prioritas+utama%0D%0Aadalah+aroma.%0D%0AKata+kunci%3A+agroindustri%2C+keragaan%2C+jahe+instan%2C+preferensi%2C+kepuasan&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-02-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70588%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70588%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70588%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Febby+%2C+Putri+Sonia+++(2023)+ANALISIS+KERAGAAN+AGROINDUSTRI+JAHE+INSTAN+DI+KECAMATAN+RAJABASA+KOTA+BANDAR+LAMPUNG+(Studi+Kasus+pada+KWT+Harapan+Jaya).++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F70588%2F