?url_ver=Z39.88-2004&rft_id=1611031085&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+STRUCTURAL+ASSURANCE%2C+PERCEIVED+USEFULNESS%0D%0ADAN+PERCEIVED+EASE+OF+USE+TERHADAP+TRUST+PENGGUNA+E-%0D%0ACOMMERCE&rft.creator=Muhammad%2C+Nur+Rabbani&rft.subject=330+Ekonomi&rft.description=Penelitian+ini+bertujuan+untuk+menguji+faktor-faktor+yang+mempengaruhi+trust%0D%0Apengguna+e-commerce.+Variabel+yang+digunakan+dalam+penelitian+ini+adalah%0D%0Astructural+assurance%2C+perceived+usefulness%2C+dan+perceived+ease+of+use.+Penelitian%0D%0Aini+dilakukan+menggunakan+kuesioner+yang+disebar+menggunakan+googleform.%0D%0AAlat+analisis+yang+digunakan+adalah+smart-PLS.+Hasil+penelitian+membuktikan%0D%0Aadanya+pengaruh+yang+signifikan+dari+structural+assurance%2C+perceived+usefulness%0D%0Adan+perceived+ease+of+use+terhadap+trust+pengguna+e-commerce.%0D%0AKata+Kunci+%3A+Structural+Assurance%2C+Perceived+Usefulness%2C+Perceived+Ease+Of%0D%0AUse%2C+Trust%0D%0A%0D%0AThis+study+aims+to+investigate+the+factors+that+influence+e-commerce+user+trust.%0D%0AThe+variables+used+in+this+study+are+structural+assurance%2C+perceived+usefulness%2C%0D%0Aand+perceived+ease+of+use.+This+research+was+conducted+using+a+questionnaire%0D%0Adistributed+using+googleform.+The+analysis+tool+used+is+smart-PLS.+The+results+of%0D%0Athe+study+prove+a+significant+influence+of+structural+assurance%2C+perceived%0D%0Ausefulness+and+perceived+ease+of+use+on+e-commerce+user+trust.%0D%0AKata+Kunci+%3A+Structural+Assurance%2C+Perceived+Usefulness%2C+Perceived+Ease+Of%0D%0AUse%2C+Trust%0D%0A%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2023-04-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70597%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70597%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70597%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Muhammad%2C+Nur+Rabbani++(2023)+PENGARUH+STRUCTURAL+ASSURANCE%2C+PERCEIVED+USEFULNESS+DAN+PERCEIVED+EASE+OF+USE+TERHADAP+TRUST+PENGGUNA+E-+COMMERCE.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F70597%2F