TY  - GEN
CY  - UNIVERSITAS LAMPUNG
ID  - eprints70597
UR  - http://digilib.unila.ac.id/70597/
A1  - Muhammad, Nur Rabbani
Y1  - 2023/04/05/
N2  - Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi trust
pengguna e-commerce. Variabel yang digunakan dalam penelitian ini adalah
structural assurance, perceived usefulness, dan perceived ease of use. Penelitian
ini dilakukan menggunakan kuesioner yang disebar menggunakan googleform.
Alat analisis yang digunakan adalah smart-PLS. Hasil penelitian membuktikan
adanya pengaruh yang signifikan dari structural assurance, perceived usefulness
dan perceived ease of use terhadap trust pengguna e-commerce.
Kata Kunci : Structural Assurance, Perceived Usefulness, Perceived Ease Of
Use, Trust

This study aims to investigate the factors that influence e-commerce user trust.
The variables used in this study are structural assurance, perceived usefulness,
and perceived ease of use. This research was conducted using a questionnaire
distributed using googleform. The analysis tool used is smart-PLS. The results of
the study prove a significant influence of structural assurance, perceived
usefulness and perceived ease of use on e-commerce user trust.
Kata Kunci : Structural Assurance, Perceived Usefulness, Perceived Ease Of
Use, Trust


PB  - FAKULTAS EKONOMI DAN BISNIS
TI  - PENGARUH STRUCTURAL ASSURANCE, PERCEIVED USEFULNESS
DAN PERCEIVED EASE OF USE TERHADAP TRUST PENGGUNA E-
COMMERCE
AV  - restricted
ER  -