?url_ver=Z39.88-2004&rft_id=1991011009&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=FACTORS+INFLUENCING+YOUNG+INDONESIAN+CONSUMERS%E2%80%99%0D%0AONLINE+UTILIZATION+INTENTION%0D%0ACASE+STUDY%3A+EFFECT+OF+TECHNOLOGY+ACCEPTANCE%2C%0D%0AELECTRONIC+WORD+OF+MOUTH%2C+AND+PRICE+SETTING+ON+%0D%0AUNIVERSITY+OF+LAMPUNG+STUDENTS%E2%80%99+PURCHASE+INTENTION+OF%0D%0ANETFLIX+STREAMING+SERVICE+&rft.creator=MUHAMMAD+%2C+IZZATUL+HAQ+&rft.subject=330+Ekonomi&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A+%0D%0A%0D%0AABSTRACT+%0D%0A%0D%0A+%0D%0AThe+purpose+of+this+study+is+to+investigate+the+factors+that+influence+young%0D%0Aconsumers'+intentions+to+subscribe+to+Netflix.+While+previous+research+has+looked%0D%0Aat+the+factors+that+influence+subscription+intention+in+the+context+of+other+online%0D%0Aentertainment+platforms%2C+there+has+been+a+lack+of+research+that+looks+specifically+at%0D%0Athe+factors+that+influence+Netflix+subscription+intention+among+young+adults.%0D%0ATherefore+this+research+aims+to+fill+the+research+gap+by+exploring+possible+factors%0D%0Ainfluencing+young+Indonesian+consumers%E2%80%99+online+utilization+intention.+This%0D%0Aresearch+intends+to+determine+whether+there+is+an+effect+of+technology+acceptance%2C%0D%0Aelectronic+word+of+mouth%2C+and+price+setting+on+the+University+of+Lampung%0D%0Astudents%E2%80%99+intention+to+subscribe+to+Netflix.+This+research+was+quantitatively%0D%0Aconducted%2C+and+samples+are+107+active+students+of+the+University+of+Lampung%0D%0Agathered+through+questionnaires.+This+research+applies+the+IBM+SPSS+testing%0D%0Adesign+to+implement+this+objective.+The+multiple+linear+regression+analysis+is+used%0D%0Aas+the+method+of+this+research.+The+statistical+results+after+the+hypothesis+testing%0D%0Ashow+that+each+variable%2C+namely%3A+technology+acceptance%2C+electronic+word+of%0D%0Amouth%2C+and+price+setting%2C+has+a+p-value+%3C+alpha+(5%25).+This+means+that+hypotheses%0D%0Aone%2C+two%2C+and+three+are+valid%2C+and+it+can+be+concluded+that+young+consumers'%0D%0ANetflix+subscription+intention+is+positively+influenced+by+technology+acceptance%2C%0D%0Aelectronic+word-of-mouth%2C+and+pricing.+Price+setting+has+the+most+significant%0D%0Aimpact%2C+followed+by+technology+acceptance+and+electronic+word-of-mouth.+Netflix%0D%0Acan+adopt+this+research+to+make+decisions+that+will+increase+the+number+of%0D%0Asubscribers+and+reduce+the+number+of+unsubscribing+customers+by+focusing+on%0D%0Atechnological+features+and+experience%2C+content+offerings%2C+and+pricing+packages.+%0D%0A+%0D%0AKey+words%3A+Netflix%2C+Technology+Acceptance%2C+Electronic+Word+of+Mouth%2C+Price%2C%0D%0AOnline+Utilization+Intention+%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A+%0D%0A%0D%0AABSTRAK+%0D%0A%0D%0A+%0D%0ATujuan+dari+penelitian+ini+adalah+untuk+menyelidiki+faktor-faktor+yang%0D%0Amempengaruhi+niat+konsumen+muda+untuk+berlangganan+Netflix.+Meskipun%0D%0Apenelitian+sebelumnya+telah+melihat+faktor-faktor+yang+memengaruhi+niat%0D%0Aberlangganan+dalam+konteks+platform+hiburan+online+lainnya%2C+masih+sedikit%0D%0Apenelitian+yang+secara+khusus+melihat+faktor-faktor+yang+memengaruhi+niat%0D%0Aberlangganan+Netflix+di+kalangan+anak+muda.+Oleh+karena+itu%2C+penelitian+ini%0D%0Abertujuan+untuk+mengisi+kesenjangan+penelitian+dengan+mengeksplorasi+faktor-%0D%0Afaktor+yang+mungkin+mempengaruhi+niat+pemanfaatan+online+konsumen+muda%0D%0AIndonesia.+Penelitian+ini+bermaksud+untuk+mengetahui+apakah+terdapat+pengaruh%0D%0Apenerimaan+teknologi%2C+electronic+word+of+mouth%2C+dan+penetapan+harga+terhadap%0D%0Aniat+mahasiswa+Universitas+Lampung+untuk+berlangganan+Netflix.+Penelitian+ini%0D%0Adilakukan+secara+kuantitatif%2C+dengan+sampel+sebanyak+107+mahasiswa+aktif%0D%0AUniversitas+Lampung+yang+dikumpulkan+melalui+kuesioner.+Penelitian+ini%0D%0Amenerapkan+desain+pengujian+IBM+SPSS+untuk+mengimplementasikan+tujuan+ini.%0D%0AAnalisis+regresi+linier+berganda+digunakan+sebagai+metode+penelitian+ini.+Hasil%0D%0Astatistik+setelah+pengujian+hipotesis+menunjukkan+bahwa+setiap+variabel%2C+yaitu%3A%0D%0Apenerimaan+teknologi%2C+electronic+word+of+mouth%2C+dan+penetapan+harga%2C+memiliki%0D%0Anilai+p-value+%3C+alpha+(5%25).+Hal+ini+berarti+hipotesis+satu%2C+dua%2C+dan+tiga+terbukti%0D%0Akebenarannya%2C+dan+dapat+disimpulkan+bahwa+niat+berlangganan+Netflix+pada%0D%0Akonsumen+muda+dipengaruhi+secara+positif+oleh+penerimaan+teknologi%2C+electronic%0D%0Aword-of-mouth%2C+dan+penetapan+harga.+Penetapan+harga+memiliki+dampak+yang%0D%0Apaling+signifikan%2C+diikuti+oleh+penerimaan+teknologi+dan+word-of-mouth+dari%0D%0Amulut+ke+mulut.+Netflix+dapat+mengadopsi+penelitian+ini+untuk+membuat%0D%0Akeputusan+yang+dapat+meningkatkan+jumlah+pelanggan+dan+mengurangi+jumlah%0D%0Apelanggan+yang+berhenti+berlangganan+dengan+berfokus+pada+fitur+dan%0D%0Apengalaman+teknologi%2C+penawaran+konten%2C+dan+paket+harga..+%0D%0A+%0D%0AKata+kunci%3A+Netflix%2C+Penerimaan+Teknologi%2C+electronic+word+of+mouth%2C+Harga%2C+Niat%0D%0APemanfaatan+Online&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS+&rft.date=2023-03-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70636%2F1%2F01.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70636%2F2%2F02.%2520SKRIPSI%2520%2520FULL%2520ZAKA_FINAL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70636%2F3%2F03.%2520SKRIPSI%2520%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN%2520ZAKA_FINAL.pdf&rft.identifier=++MUHAMMAD+%2C+IZZATUL+HAQ+++(2023)+FACTORS+INFLUENCING+YOUNG+INDONESIAN+CONSUMERS%E2%80%99+ONLINE+UTILIZATION+INTENTION+CASE+STUDY%3A+EFFECT+OF+TECHNOLOGY+ACCEPTANCE%2C+ELECTRONIC+WORD+OF+MOUTH%2C+AND+PRICE+SETTING+ON+UNIVERSITY+OF+LAMPUNG+STUDENTS%E2%80%99+PURCHASE+INTENTION+OF+NETFLIX+STREAMING+SERVICE.++FAKULTAS+EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F70636%2F