MUHAMMAD , IZZATUL HAQ
(2023)
FACTORS INFLUENCING YOUNG INDONESIAN CONSUMERS’
ONLINE UTILIZATION INTENTION
CASE STUDY: EFFECT OF TECHNOLOGY ACCEPTANCE,
ELECTRONIC WORD OF MOUTH, AND PRICE SETTING ON
UNIVERSITY OF LAMPUNG STUDENTS’ PURCHASE INTENTION OF
NETFLIX STREAMING SERVICE.
FAKULTAS EKONOMI DAN BISNIS , UNIVERSITAS LAMPUNG .