?url_ver=Z39.88-2004&rft_id=1616031048&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PEMANFAATAN+MEDIA+SOSIAL+FACEBOOK+SEBAGAI+MEDIA%0D%0AINFORMASI+BAGI+PENYUKA+MEME+PADA+AKUN+KNOW%0D%0AYOUR+MEME+INDONESIA+%E2%80%93+UNOFFICIAL%0D%0A&rft.creator=AHMAD+%2C+FAIZAL&rft.subject=300+Ilmu+sosial&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=%0D%0AKarakteristik+media+sosial+yang+bersifat+maya+seringkali+menghasilkan+fenomena-%0D%0Afenomena+yang+populer+baik+dikalangan+pengguna+media+sosial+itu+sendiri+bahkan%0D%0Akhalayak+luas.+Salah+satu+fenomena+yang+populer+dari+media+sosial+yaitu%0D%0Afenomena+meme.+Munculnya+fenomena+meme+di+media+sosial+tentunya+tidak+lepas%0D%0Adari+peran+pengguna+media+sosial+itu+sendiri+dalam+melakukan+penyebaran%0D%0Ainformasi+terkait+meme.+Salah+satu+media+sosial+yang+sering+menyajikan+informasi%0D%0Atentang+meme+adalah+akun+facebook+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial.%0D%0AAkun+facebook+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial+hingga+saat+ini+sudah%0D%0Abanyak+mengunggah+konten+meme+untuk+menambah+informasi+meme%0D%0Apenggunanya.+Penelitian+ini+akan+membahas+tentang+bagaimana+pemanfaatan%0D%0Amedia+sosial+facebook+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial+yang+dilakukan%0D%0Aoleh+pengikut+akun+facebook+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial+dalam%0D%0Arangka+untuk+memenuhi+kebutuhan+informasi.+Teori+yang+digunakan+dalam%0D%0Apenelitian+ini+adalah+teori+Uses+and+Gratification.+Penelitian+ini+menggunakan%0D%0Ametode+penelitian+deskriptif+kualitatif.+Teknik+pengumpulan+data+yang+digunakan%0D%0Adalam+penelitian+ini+adalah+melalui+wawancara%2C+observasi%2C+dan+dokumentasi%0D%0Akepada+empat+informan+yang+mengikuti+akun+facebook+Know+Your+Meme%0D%0AIndonesia+%E2%80%93+Unofficial.+Hasil+dari+penelitian+ini+para+pengikut+akun+facebook%0D%0AKnow+Your+Meme+Indonesia+%E2%80%93+Unofficial+memanfaatkan+media+sosial+facebook%0D%0AKnow+Your+Meme+Indonesia+%E2%80%93+Unofficial+dengan+cara+menyukai%2C+membagikan%2C%0D%0Adan+berkomentar+terhadap+informasi+yang+didapatkan+dari+akun+facebook+Know%0D%0AYour+Meme+Indonesia+%E2%80%93+Unofficial.+Kesimpulan+dari+penelitian+ini+adalah+bahwa%0D%0Apara+pengikut+akun+facebook+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial%0D%0Amemanfaatkan+akun+facebook+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial+sebagai%0D%0Amedia+informasi+untuk+memenuhi+kebutuhan+informasi+tentang+meme.%0D%0AKata+kunci+%3A+Pemanfaatan%2C+Facebook%2C+Media+Informasi%2C+Meme.%0D%0A%0D%0AThe+characteristics+of+social+media+that+are+virtual+often+produce+phenomena+that%0D%0Aare+popular+both+among+social+media+users+themselves+and+even+the+wider%0D%0Aaudience.+One+of+the+popular+phenomena+of+social+media+is+the+meme%0D%0Aphenomenon.+The+emergence+of+the+meme+phenomenon+on+social+media+cannot+be%0D%0Aseparated+from+the+role+of+social+media+users+themselves+in+disseminating%0D%0Ainformation+related+to+memes.+One+social+media+that+often+provides+information%0D%0Aabout+memes+is+the+Facebook+account+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial.%0D%0AFacebook+account+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial+until+now+has%0D%0Auploaded+a+lot+of+meme+content+to+add+meme+information+to+its+users.+This%0D%0Aresearch+will+discuss+how+to+use+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial%0D%0AFacebook+social+media+by+followers+of+the+Know+Your+Meme+Indonesia+%E2%80%93%0D%0AUnofficial+Facebook+account+in+order+to+meet+information+needs.+The+theory+used%0D%0Ain+this+research+is+the+Uses+and+Gratification+theory.+This+study+uses+a+qualitative%0D%0Adescriptive+research+method.+The+data+collection+technique+used+in+this+study+was%0D%0Athrough+interviews%2C+observation%2C+and+documentation+with+four+informants+who%0D%0Afollow+the+Facebook+account+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial.+The%0D%0Aresults+of+this+study+are+followers+of+the+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial%0D%0Afacebook+account+utilizing+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial+social+media%0D%0Aby+liking%2C+sharing%2C+and+commenting+on+information+obtained+from+the+Know+Your%0D%0AMeme+Indonesia+%E2%80%93+Unofficial+facebook+account.+The+conclusion+of+this+study+is%0D%0Athat+followers+of+the+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial+facebook+account%0D%0Ause+the+Know+Your+Meme+Indonesia+%E2%80%93+Unofficial+facebook+account+as+an%0D%0Ainformation+medium+to+meet+information+needs+about+memes.%0D%0AKeyword+%3A+Utilization%2C+Facebook%2C+Media+Information%2C+Meme.%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-03-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70928%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70928%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F70928%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AHMAD+%2C+FAIZAL++(2023)+PEMANFAATAN+MEDIA+SOSIAL+FA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