?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PEMASARAN+LAYANAN+INDIHOME++%0D%0APADA+PT+TELEKOMUNIKASI+INDONESIA%2C%0D%0AWILAYAH+TELEKOMUNIKASI+LAMPUNG+(WITEL%0D%0ALAMPUNG)%0D%0A&rft.creator=DINA%2C+PUTRI+AYU+WULANDARI+&rft.subject=300+Ilmu+sosial&rft.description=+%0D%0AStrategi+Pemasaran+memegang+peranan+sangat+penting+dalam%0D%0Amemperkenalkan+produk+yang+dikeluarkan+perusahaan+untuk+mencapai%0D%0Asuatu+tujuan+yang+menjadi+target+perusahaan.+PT+Telkom+Witel+Lampung%0D%0Amerupakan+perusahaan+yang+bergerak+dalam+bidang+telekomunikasi+dengan%0D%0Aproduk+Indihome+yang+menyediakan+internet%2C+telepon+rumah+dan+useetv.%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+bagaimana+strategi+pemasaran%0D%0Alayanan+Indihome+pada+PT+Telkom+Witel+Lampung.+Penelitian%0D%0Amenggunakan+metode+kualitatif+dengan+teknik+pengumpulan+data+melalui%0D%0Aobservasi%2C+dokumentasi%2C+dan+wawancara.+Hasil+penelitian+menunjukkan%0D%0Abahwan+Strategi+Pemasaran+di+PT+Telkom+Witel+Lampung+di+titik+beratkan%0D%0Apada+4+faktor-faktor+yaitu+%3A+Produk+(Product)%2C+Harga+(Price)%2C+Tempat%0D%0A(Place)%2C+Promosi+(Promotion)+%0D%0A.+%0D%0A+%0D%0AKata+kunci+%3A+Strategi+Pemasaran%2C+Indihom%0D%0A+%0D%0AMarketing+strategy+plays+a+very+important+role+in+introducing+products+issued+by%0D%0Athe+company+to+achieve+a+goal+that+is+the+target+of+the+company.+PT+Telkom+Witel%0D%0ALampung+is+a+company+engaged+in+the+telecommunications+sector+with+Indihome%0D%0Aproducts+that+provide+internet%2C+home+phones+and+useetv.+This+study+aims+to+find%0D%0Aout+how+the+Indihome+service+marketing+strategy+is+at+PT+Telkom+Witel+Lampung.%0D%0AThis+research+uses+qualitative+methods+with+data+collection+techniques+through%0D%0Aobservation%2C+documentation%2C+and+interviews.+The+results+of+the+study+show+that+the%0D%0Amarketing+strategy+at+PT+Telkom+Witel+Lampung+focuses+on+4+factors%2C+namely%3A%0D%0AProduct%2C+Price%2C+Place%2C+Promotion.%0D%0A%0D%0A%0D%0AKeywords%3A+Marketing+Strategy%2C+Indihome&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-02-07&rft.type=Diploma%2FTugas+Akhir&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F71166%2F3%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F71166%2F2%2FTUGAS%2520AKHIR%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F71166%2F1%2FTUGAS%2520AKHIR%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++DINA%2C+PUTRI+AYU+WULANDARI+++(2023)+STRATEGI+PEMASARAN+LAYANAN+INDIHOME+PADA+PT+TELEKOMUNIKASI+INDONESIA%2C+WILAYAH+TELEKOMUNIKASI+LAMPUNG+(WITEL+LAMPUNG).++%5BDiploma%2FTugas+Akhir%5D+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F71166%2F