?url_ver=Z39.88-2004&rft_id=1916051051&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KELAYAKAN+BISNIS+KONVEKSI+DITINJAU+DARI+ASPEK+PASAR+DAN+PEMASARAN%0D%0A(Studi+Pada+Konveksi+Dezainla+Di+Kota+Bandar+Lampung)%0D%0A&rft.creator=BANI+NURUL+%2C+ADHA&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+dan+menganalisis+kelayakan+bisnis+Konveksi++Dezainla++Bandar++Lampung++melalui++aspek++pasar++dan++pemasarannya.+Jenis+penelitian+ini+deskriptif+dengan+menggunakan+pendekatan+kualitatif.+Teknik+pengumpulan+data+yaitu+observasi%2C+wawancara+dan+dokumentasi.+Hasil+penelitian+menunjukan+bahwa+dari+aspek+pasar+konveksi+Dezainla+memiliki+potensi+pasar+dan+pangsa+pasar+yang+baik+ditandai+dengan+pertumbuhan+penjualan+pada+tahun%0D%0A2021-2022+naik+sebesar+74%2C9%25.+Pada+aspek+pemasaran+produk+yang+dihasilkan+memiliki+kualitas+yang+baik%2C+harga+yang+dapat+bersaing+dengan+kompetitor+lain%2C+saluran++distribusi++yang+++digunakan++sudah+++memanfaatkan++penjualan+++melalui+reseller%2C+dan+menerapkan+promosi+dengan+menggunakan+strategi+multi+channel+marketing++dengn++memanfaatkan++berbagai+platform++media++sosial++yang++tersedia+seperti+Instagram%2C+Youtube%2C+Website%2C+Facebook%2C+Tiktok%2C+dan+Whatshapp.%0D%0A%0D%0ADengan+demikian%2C+dari+aspek+pasar+dan+pemasaran+yang+telah+dikaji+oleh+peneliti+bahwa+++konveksi+++Dezainla+++sudah+++baik+++sehingga+++konveksi+++Dezainla+++dapat+dinyatakan+layak+untuk+dijalankan+dari+aspek+pasar+dan+pemasarannya.%0D%0A%0D%0AKata+kunci+%3A+Kelayakan+Usaha%2C+Pasar%2C+Pemasaran+%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThe+purpose+of+this+study+was+to+determine+and+analyze+the+feasibility+of+the+Bandar+Lampung+Convection+Dezainla+business+through+its+market+and+marketing+aspects.+This+type+of+research+is+descriptive+using+a+qualitative+approach.+Data+collection+techniques+are+observation%2C+interviews+and+documentation.+The+results+of+the+research+show+that+from+the+market+aspect%2C+it+has+good+market+potential+and+market+share%2C+marked+by+sales+growth+in+2021-2022%2C+increasing+by+74.9%25.+In+the+marketing+aspect+the+products+produced+are+of+good+quality%2C+prices+that+can+compete+with+other+competitors%2C+the+distribution+channels+used+have+utilized+sales+through+resellers%2C+and+implemented+promotions+using+a+multi-channel+marketing+strategy+by+utilizing+various+available+social+media+platforms+such+as+Instagram%2C+Youtube+%2C+Website%2C+Facebook%2C+Tiktok%2C+and+WhatsApp.%0D%0A%0D%0AThus%2C+from+the+market+and+marketing+aspects+that+have+been+studied+by+researchers%2C+the+Dezainla+convection+is+already+good+so+that+the+Dezainla+convection++can++be++declared++feasible++to++run++from++the++market++and++marketing+aspects.%0D%0A%0D%0AKeywords%3A+Business+Feasibility%2C+Market%2C+Marketing%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-05-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F71355%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F71355%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F71355%2F3%2F3.%2520SKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++BANI+NURUL+%2C+ADHA++(2023)+ANALISIS+KELAYAKAN+BISNIS+KONVEKSI+DITINJAU+DARI+ASPEK+PASAR+DAN+PEMASARAN+(Studi+Pada+Konveksi+Dezainla+Di+Kota+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F71355%2F