?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEPERCAYAAN+TERHADAP+LOYALITAS+DENGAN%0D%0AKEPUASAN+PELANGGAN+SEBAGAI+VARIABEL+MEDIASI+(STUDI+%0D%0APADA+PELANGGAN+GOJEK+DI+BANDAR+LAMPUNG)&rft.creator=Amalia%2C+Fahrani&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.subject=335+Sistem+ekonomi+sosialis&rft.description=%0D%0ABisnis+jasa+seperti+transportasi+online+merupakan+bisnis+yang+berdasarkan+asas%0D%0Akepercayaan.+Gojek+merupakan+bisnis+penyedia+jasa+transportasi+online+pertama+di%0D%0AIndonesia%2C+hingga+kini+menjadi+perusahaan+transportasi+online+terbesar+di%0D%0AIndonesia.+Transportasi+online+kian+berkembang+hingga+memunculkan+banyak%0D%0Aoperator+jasa+transportasi+online+baru+yang+meningkatkan+persaingan+pasar%0D%0Atransportasi+online.+Sepanjang+tahun+2022%2C+terdapat+banyak+permasalahan+yang%0D%0Aterjadi+antara+pengemudi+transportasi+online+dengan+pelanggannya+yang%0D%0Amemunculkan+kecemasan+baru+di+tengah+pelanggan+transportasi+online.+Tingginya%0D%0Apersaingan+serta+kecemasan+pelanggan+transportasi+online+dikhawatirkan+dapat%0D%0Amengurangi+loyalitas+pelanggan+Gojek.+Kepuasan+pelanggan+merupakan+elemen%0D%0Apenting+yang+dapat+membentuk+loyalitas+pelanggan+(Rahayu+et+al%2C+2018).%0D%0APenelitian+ini+bertujuan+untuk+meneliti+pengaruh+kepercayaan+terhadap+kepuasan%0D%0Adan+pengaruhnya+terhadap+loyalitas+pelanggan.++Pengumpulan+data+penelitian+ini%0D%0Amenggunakan+kuesioner+dengan+jumlah+sampel+sebanyak+150+responden+dengan%0D%0Akriteria+responden+yaitu+pelanggan+gojek+yang+berdomisili+di+Bandar+Lampung.%0D%0AAnalisis+data+penelitian+dilakukan+dengan+menggunakan+software+SmartPLS+versi%0D%0A3.+Hasil+pengujian+bootstrapping+menunjukkan+pengaruh+kepercayaan+terhadap%0D%0Akepuasan%2C+pengaruh+kepuasan+terhadap+loyalitas%2C+dan+pengaruh+kepercayaan%0D%0Aterhadap+loyalitas+dengan+kepuasan+sebagai+variabel+mediasi+memiliki+nilai+pvalue%0D%0A%0D%0A0%2C000%2C+dan+nilai+p-value+untuk+pengaruh+kepercayaan+terhadap+loyalitas%0D%0Ayaitu+0%2C0009%2C+hasil+ini+menunjukkan+bahwa+semua+hipotesis+diterima.+Hasil%0D%0Apenelitian+menunjukkan+bahwa+kepercayaan+berpengaruh+positif+terhadap%0D%0Akepuasan+dan+loyalitas%2C+kepuasan+berpengaruh+positif+terhadap+loyalitas%2C+dan%0D%0Akepercayaan+berpengaruh+positif+terhadap+loyalitas+dengan+kepuasan+sebagai%0D%0Avariabel+mediasi.+%0D%0AKata+Kunci%3A+Transportasi+Online%2C+Kepercayaan%2C+Kepuasan+Pelanggan%2C+Loyalitas.+%0D%0A%0D%0AService+businesses+such+as+online+transportation+are+businesses+based+on+the%0D%0Aprinciple+of+trust.+Gojek+is+the+first+online+transportation+service+provider+business%0D%0Ain+Indonesia.+Now+it+has+become+the+largest+online+transportation+company+in%0D%0AIndonesia.+Online+transportation+is+growing+to+the+point+where+many+new+online%0D%0Atransportation+service+operators+increase+competition+in+the+online+transportation%0D%0Amarket.+Throughout+2022%2C+many+problems+will+occur+between+online%0D%0Atransportation+drivers+and+their+customers%2C+creating+new+anxiety+among+online%0D%0Atransportation+customers.+It+is+feared+that+high+competition+and+online%0D%0Atransportation+customer+anxiety+will+reduce+Gojek's+customer+loyalty.+Customer%0D%0Asatisfaction+is+an+important+element+that+can+form+customer+loyalty+(Rahayu+et+al%2C%0D%0A2018).+This+study+aims+to+examine+the+effect+of+trust+on+satisfaction+and+its+effect%0D%0Aon+customer+loyalty.+Collecting+research+data+using+a+questionnaire+with+a+total%0D%0Asample+of+150+respondents+with+the+respondent's+criteria%2C+namely+gojek+customers%0D%0Awho+live+in+Bandar+Lampung.+Analysis+of+research+data+was+carried+out+using%0D%0ASmartPLS+version+3+software.+The+bootstrapping+test+results+show+that+the+effect%0D%0Aof+trust+on+satisfaction%2C+the+effect+of+satisfaction+on+loyalty%2C+and+the+effect+of+trust%0D%0Aon+loyalty+with+satisfaction+as+a+mediating+variable+has+a+p-value+of+0.000%2C+and+the%0D%0Ap-value+for+the+effect+of+trust+on+loyalty+is+0.0009%2C+these+results+indicate+that+all%0D%0Ahypothesis+accepted.+The+results+showed+that+trust+had+a+positive+effect+on%0D%0Asatisfaction+and+loyalty%2C+satisfaction+had+a+positive+effect+on+loyalty%2C+and+trust+had%0D%0Aa+positive+effect+on+loyalty%2C+with+satisfaction+as+a+mediating+variable.+%0D%0AKeywords%3A+Online+Transportation%2C+Trust.+Costumer+Satisfication%2C+Loyalty.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2023-05-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F71663%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F71663%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F71663%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Amalia%2C+Fahrani++(2023)+PENGARUH+KEPERCAYAAN+TERHADAP+LOYALITAS+DENGAN+KEPUASAN+PELANGGAN+SEBAGAI+VARIABEL+MEDIASI+(STUDI+PADA+PELANGGAN+GOJEK+DI+BANDAR+LAMPUNG).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F71663%2F