?url_ver=Z39.88-2004&rft_id=1914131032&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+HARGA+POKOK+PENJUALAN%2C+KEUNTUNGAN+DAN%0D%0ASTRATEGI+OPERASIONAL+AGROINDUSTRI+SIRUP+JERUK+KASTURI%0D%0A(Studi+Kasus+Pada+Agroindustri+Ratu+Kasturi+Kota+Medan)&rft.creator=Patresia+%2C+Eirene+S.A.+Silalahi+&rft.subject=340+Ilmu+hukum&rft.description=This+study+aims+to+analyze+the+cost+of+goods+sold%2C+profits+and+operational+strategies%0D%0Aof+Ratu+Kasturi%E2%80%99s+Kasturi+Orange+Syrup+Agroindustry.+Respondents+in+this+study%0D%0Aare+agro-industry+owners%2C+agro-industry+employees+and+field+workforce+at+Dinas%0D%0APerindustrian+%26+Perdagangan+in+Medan+City.+Data+collection+was+carried+out+from%0D%0ANovember+to+December+2022.+Data+were+analyzed+using+a+descriptive+quantitative%0D%0A(cost+of+goods+manufactured%2C+cost+of+goods+sold+and+profit+analysis)+and+also%0D%0Adescriptive+qualitative+analysis+(SWOT).+The+method+used+in+this+research+is+a+case%0D%0Astudy+in+Ratu+Kasturi%E2%80%99s+Kasturi+Orange+Syrup+Agroindustry+in+Medan+City.+The%0D%0Aresults+of+this+research+showed+that+the+cost+of+goods+manufactured+was%0D%0ARp34.272%2C82%2Fbottle+and+the+cost+of+goods+sold+was+Rp35.272%2C82%2Fbottle.+The+selling%0D%0Aprice+of+kasturi+orange+syrup+is+Rp65%2C000.00%2Fbottle+with+a+profit+margin+of+84%2C28%25.%0D%0AThe+total+profit+from+selling+of+kasturi+orange+syrup+in+November+2022+was%0D%0ARp22.991.512%2C50%2C+so+this+business+is+considered+profitable.+The+main+strategy+of%0D%0Apriority+were%3A+(1)+increasing+productivity+by+utilizing+raw+materials+and%0D%0Atechnology%2C+(2)+producing+quality+products+by+utilizing+technology%2C+(3)+establishing%0D%0Apartnerships+with+other+outlets+to+introduce+their+products+by+improving+product%0D%0Aquality%2C+(4)+utilizing+technology+in+the+production+process+to+increase+profits%2C+(5)%0D%0AIncreasing+promotions%2C+especially+through+social+media+such+as+Instagram+and%0D%0ATiktok%2C+e-commerce+such+as+Shopee%2C+Tokopedia%2C+Lazada%2C+(6)+utilizing+government%0D%0Asupport+through+culinary+festival+programs+to+increase+sales+and+introduce+that+the%0D%0Aproducts+sold+that+have+a+licenses+P-IRT+(Produksi+Industri+Rumah+Tangga)+and%0D%0AHalal+label+from+Majelis+Ulama+Indonesia+(MUI).%0D%0AKey+words%3A+Cost+of+Goods+Sold%2C+Cost+of+Goods+Manufactured%2C+profits%2C%0D%0AOperational+Strategies.%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+harga+pokok+penjualan%2C+keuntungan+dan%0D%0Astrategi+operasional+Agroindustri+Sirup+Jeruk+Kasturi+Ratu+Kasturi.+Responden%0D%0Adalam+penelitian+ini+adalah+pemilik+agroindustri%2C+karyawan+agroindustri+dan+tenaga%0D%0Akerja+lapangan+di+Dinas+Perindustrian+%26+Perdagangan+Kota+Medan.+Metode+yang%0D%0Adigunakan+pada+penelitian+ini+adalah+studi+kasus+di+Agroindustri+Sirup+Jeruk+Kasturi%0D%0ARatu+Kasturi+di+Kota+Medan.+Pengumpulan+data+dilakukan+pada+Bulan+November%0D%0Asampai+dengan+Bulan+Desember+Tahun+2022.+Metode+analisis+yang+digunakan+yaitu%0D%0Aanalisis+harga+pokok+penjualan%2C+analisis+keuntungan+dan+strategi+operasional.+Hasil%0D%0Apenelitian+menunjukkan+bahwa+harga+pokok+produksi+sebesar+Rp34.272%2C82%2Fbotol%0D%0Adan+harga+pokok+penjualan+sebesar+Rp35.272%2C82%2Fbotol.+Harga+jual+sirup+jeruk%0D%0Akasturi+sebesar+Rp65.000%2C00%2Fbotol+sirup+jeruk+kasturi+sehingga+margin+keuntungan%0D%0A84%2C28%25.+Keuntungan+total+dari+hasil+penjualan+sirup+jeruk+kasturi+pada+Bulan%0D%0ANovember+2022+adalah+sebesar+Rp22.991.512%2C50+dengan+demikian+usaha+ini%0D%0Atermasuk+menguntungkan.+Strategi+operasional+yang+menjadi+prioritas+yaitu+(1)%0D%0Ameningkatkan+produktivitas+dengan+memanfaatkan+bahan+baku+dan+teknologi%2C+(2)%0D%0Amenghasilkan+produk+yang+berkualitas+dengan+memanfaatkan+teknologi%2C+(3)%0D%0Amenjalin+kemitraan+dengan+outlet+lainnya+untuk+mengenalkan+produk+yang+dimiliki%0D%0Adengan+meningkatkan+kualitas+produk%2C+(4)+memanfaatkan+teknologi+dalam+proses%0D%0Aproduksi+untuk+meningkatkan+keuntungan%2C+(5)+Meningkatkan+promosi+khususnya%0D%0Amelalui+media+sosial+seperti+instagram+dan+Tiktok%2C+e-commerce+seperti+Shopee%2C%0D%0ATokopedia%2C+Lazada%2C+(6)+memanfaatkan+dukungan+pemerintah+melalui+program%0D%0Afestival+kuliner+untuk+meningkatkan+penjualan+dan+memperkenalkan+bahwa+produk%0D%0Ayang+dijual+telah+memiliki+izin+P-IRT+(Produksi+Industri+Rumah+Tangga)+dan+label%0D%0AHalal+Majelis+Ulama+Indonesia+(MUI).%0D%0AKata+kunci%3A+Harga+Pokok+Penjualan%2C+Harga+Pokok+Produksi%2C+Keuntungan%2C+Strategi%0D%0AOperasional&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-05-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F71787%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F71787%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F71787%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Patresia+%2C+Eirene+S.A.+Silalahi+++(2023)+ANALISIS+HARGA+POKOK+PENJUALAN%2C+KEUNTUNGAN+DAN+STRATEGI+OPERASIONAL+AGROINDUSTRI+SIRUP+JERUK+KASTURI+(Studi+Kasus+Pada+Agroindustri+Ratu+Kasturi+Kota+Medan).++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F71787%2F