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<http://digilib.unila.ac.id/id/eprint/71925> <http://purl.org/dc/terms/title> "STRATEGI MAXIM DALAM MENGEMBANGKAN TRANSPORTASI PUBLIK\r\nUNTUK MEMBERIKAN PELAYANAN PENGGUNA\r\n(Studi Maxim Kota Bandar Lampung) "^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/71925> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk mengetahui Strategi Maxim Dalam Mengembangkan\r\nTransportasi Publik Untuk Memberikan Pelayanan Dan Kenyamanan Pengguna. Teori yang\r\ndigunakan adalah teori kepuasan pelanggan menurut Parasuraman yang memuat 5 indikator\r\ndimensi pelayanan diantaranya adalah Reliability, Responsiveness, Assurance, Empathy, dan\r\nTangibles. Metode dalam penelitian ini adalah menggunakan metode penelitian kualitatif\r\ndengan teknis analisis deskriptif serta teknik pengumpulan data dengan wawancara. Hasil\r\npenelitian menunjukkan Strategi maxim adalah dengan menawarkan jasa transportasi berbasis\r\nonline yang lebih murah atas pesaingnya, serta juga adanya fitur reservasi, dan adanya ciri\r\nkhas yaitu warna kuning sebagai branding dan promosi dengan jaket, helm stiker dan bannerbanner, memberikan jaminan perlindungan hukum bagi driver, jaminan waktu dan biaya bagi\r\npelanggan, memberikan pelayanan dengan sikap yang tidak diskriminatif kepada semua\r\npelanggan, dan memberikan aturan yang wajib ditaati dan dijalankan oleh driver. Saran\r\nPeneliti adalah agar Maxim Kota Bandar Lampung memberikan sarana pelatihan kepada\r\ndriver, Memperbaiki sistem aplikasi yang digunakan, menambah fitur pembayaran melalui ewallet, dan menindaklanjuti secara tegas terhadap driver yang melakukan pelanggaran dalam\r\nmemberikan pelayanan keapda pelanggan.\r\nKata Kunci : Strategi, Maxim, Kota Bandar Lampung, Pelayanan, Pelanggan.\r\n\r\nThis study aims to determine Maxim's strategy in developing public transportation to provide\r\nuser services and convenience. The theory used is the theory of customer satisfaction\r\naccording to Parasuraman which contains 5 service dimension indicators including\r\nReliability, Responsiveness, Assurance, Empathy, and Tangibles. The method in this research\r\nis to use qualitative research methods with descriptive analysis techniques and data collection\r\ntechniques by interviews. The results of the study show that the maxim strategy is to offer\r\nonline-based transportation services that are cheaper than its competitors, as well as a\r\nreservation feature, and a distinctive feature, namely the color yellow as branding and\r\npromotion with jackets, helmet stickers and banners, providing guarantees of legal protection\r\nfor drivers, guarantee time and costs for customers, provide services in a non-discriminatory\r\nmanner to all customers, and provide rules that must be obeyed and carried out by drivers.\r\nThe researcher's suggestion is for Maxim City of Bandar Lampung to provide training\r\nfacilities for drivers, improve the application system used, add payment features via e-wallet,\r\nand follow up strictly on drivers who commit violations in providing services to customers.\r\nKeywords: Strategy, Maxim, Bandar Lampung City, Service, Customers."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/71925> <http://purl.org/dc/terms/date> "2023-05-24" .
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<http://digilib.unila.ac.id/id/document/2154353> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2154269> .
<http://digilib.unila.ac.id/id/document/2154353> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2154269> .
<http://digilib.unila.ac.id/id/document/2154353> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2154269> .
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<http://digilib.unila.ac.id/id/document/2154353> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/71925/12/lightbox.jpg> .
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<http://digilib.unila.ac.id/id/eprint/71925> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2154354> .
<http://digilib.unila.ac.id/id/document/2154354> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2154354> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI MAXIM DALAM MENGEMBANGKAN TRANSPORTASI PUBLIK\r\nUNTUK MEMBERIKAN PELAYANAN PENGGUNA\r\n(Studi Maxim Kota Bandar Lampung)  (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2154354> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2154269> .
<http://digilib.unila.ac.id/id/document/2154354> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2154269> .
<http://digilib.unila.ac.id/id/document/2154354> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2154269> .
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<http://digilib.unila.ac.id/id/document/2154354> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/71925/13/preview.jpg> .
<http://digilib.unila.ac.id/71925/13/preview.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "preview.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/71925> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2154355> .
<http://digilib.unila.ac.id/id/document/2154355> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/2154355> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2154269> .
<http://digilib.unila.ac.id/id/document/2154355> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2154269> .
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<http://digilib.unila.ac.id/id/document/2154355> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/71925/14/medium.jpg> .
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<http://digilib.unila.ac.id/id/document/2154356> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2154269> .
<http://digilib.unila.ac.id/id/document/2154356> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2154269> .
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<http://digilib.unila.ac.id/id/document/2154358> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2154270> .
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<http://digilib.unila.ac.id/id/document/2154359> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2154271> .
<http://digilib.unila.ac.id/id/document/2154359> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2154271> .
<http://digilib.unila.ac.id/id/document/2154359> <http://eprints.org/relation/isIndexCodesVersionOf> <http://digilib.unila.ac.id/id/document/2154271> .
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<http://digilib.unila.ac.id/id/document/2154359> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/71925/18/indexcodes.txt> .
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<http://digilib.unila.ac.id/id/eprint/71925> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <http://digilib.unila.ac.id/71925/> .
<http://digilib.unila.ac.id/71925/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #71925 \n\nSTRATEGI MAXIM DALAM MENGEMBANGKAN TRANSPORTASI PUBLIK&#13;\nUNTUK MEMBERIKAN PELAYANAN PENGGUNA&#13;\n(Studi Maxim Kota Bandar Lampung) \n\n" .
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<http://digilib.unila.ac.id/71925/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://digilib.unila.ac.id/id/eprint/71925> .
<http://digilib.unila.ac.id/id/subject/301> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://digilib.unila.ac.id/id/subject/301> <http://www.w3.org/2004/02/skos/core#prefLabel> "301 Sosiologi dan antropologi" .
<http://digilib.unila.ac.id/id/eprint/71925> <http://purl.org/dc/terms/subject> <http://digilib.unila.ac.id/id/subject/301> .