%0 Generic
%A Rafika , Dila Putri 
%C UNIVERSITAS LAMPUNG
%D 2023
%F eprints:72063
%I FAKULTAS PERTANIAN
%T PERBEDAAN PEMBELI MAKAN SIANG DAN PEMBELI MAKAN MALAM  DALAM MENILAI ATRIBUT RUMAH MAKAN PADANG X,  BANDAR LAMPUNG
%U http://digilib.unila.ac.id/72063/
%X   This study aimed to analyze the differences between lunch buyers and dinner  buyers in assessing the importance and performance of the attributes of Padang X  Restaurant and analyze them to identify which attributes need to be improved and  maintained. This study used a survey method by interviewing 35 samples of lunch  respondents and 35 samples of dinner respondents on 16 attributes. The sample  selection was chosen by probability sampling. Data analysis used the Mann-  Whitney test and Importance Performance Analysis (IPA). The results of the  Mann-Whitney test showed that there was no difference between lunch buyers and  dinner buyers in assessing the importance and performance attributes.  Meanwhile, the IPA results showed that there were 5 attributes that differ in  importance and performance between lunch buyers and dinner buyers.  Furthermore, the combined results of IPA for lunch buyers and IPA for dinner  buyers concluded that there was one attribute that needs to be improved and there  were eight attributes that need to be maintained.  Keywords: Attributes, Importance and Performance, Importance Performance  Analysis (IPA) and Lunch and Dinner.      This study aimed to analyze the differences between lunch buyers and dinner  buyers in assessing the importance and performance of the attributes of Padang X  Restaurant and analyze them to identify which attributes need to be improved and  maintained. This study used a survey method by interviewing 35 samples of lunch  respondents and 35 samples of dinner respondents on 16 attributes. The sample  selection was chosen by probability sampling. Data analysis used the Mann-  Whitney test and Importance Performance Analysis (IPA). The results of the  Mann-Whitney test showed that there was no difference between lunch buyers and  dinner buyers in assessing the importance and performance attributes.  Meanwhile, the IPA results showed that there were 5 attributes that differ in  importance and performance between lunch buyers and dinner buyers.  Furthermore, the combined results of IPA for lunch buyers and IPA for dinner  buyers concluded that there was one attribute that needs to be improved and there  were eight attributes that need to be maintained.  Keywords: Attributes, Importance and Performance, Importance Performance  Analysis (IPA) and Lunch and Dinner.