?url_ver=Z39.88-2004&rft_id=1646031018&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KOMUNIKASI+PEMASARAN+INDIHOME%0D%0ADALAM+MEMPERTAHANKAN+KONSUMEN+WIFI+INDIHOME%0D%0APADA+MASA+ENDEMIC%0D%0A(Studi+pada+PT.+Telkom+Witel+Lampung+Tanjung+Karang+Pusat)&rft.creator=ELISABETH+%2C+NARENDRA+VIVIANNEY+&rft.subject=300+Ilmu+sosial&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Komunikasi+pemasaran+merupakan+bentuk+perencanaan+dan+komunikasi+yang+sifatnya%0D%0Apersuasif+untuk+mempengaruhi+konsumen.+Penelitian+ini+bertujuan+untuk+mengetahui%0D%0Astrategi+komunikasi+pemasaran+dari+PT.+Telkom+Lampung+Tanjung+Karang+Pusat%0D%0Adalam+mempertahankan+konsumen+pengguna+Wifi+Indihome+di+masa+Endemic.%0D%0APenelitian+ini+menggunakan+jenis+metode+penelitian+kualitatif.+Hasil+penelitian+ini%0D%0Amenunjukkan+bahwa+PT.+Witel+Telkom+Lampung+menerapkan+three+ways+strategy%0D%0Adengan+baik+selama+masa+endemic%2C+walaupun+masih+ditemukan+kendala+terutama%0D%0Apada+strategi+push+dimana+terdapat+kekurangan+sumber+daya+manusia+pada+setiap%0D%0Abidangnya+dan+lokasi+tempat+diadakannya+event+open+table+kadang+tidak+strategis%0D%0Auntuk+di+datangi+masyarakat+atau+calon+konsumen.+Strategi+komunikasi+pemasaran%0D%0Ayang+dijalankan+selama+Endemic+menjadi+lebih+ditingkatkan+lagi+untuk%0D%0Amendapatkan+feedback+dari+pelanggan+seperti+contoh+lebih+banyak+bekerjasama%0D%0Adengan+mengikuti+event-event+dimana+banyak+terdapat+kerumuman+masyarakat+yang%0D%0Amenjadi+tempat+strategis+dijalankannya+open+table.+Dengan+dijalankannya+open+table%2C%0D%0Apara+sales+pun+harus+mengikuti+SOP+yang+harus+dijalankan+seperti+menjelaskan%0D%0Asemua+produk+Indihome+dengan+bahasa+yang+informatif%2C+dapat+dimengerti+calon%0D%0Akonsumen%2C+bahasa+yang+tidak+berbelit-belit%2C+serta+dapat+meyakinkan+pelanggan+dengan%0D%0Aafter+sale+yang+memuaskan.+Dengan+memberikan+program+loyality%2C+dapat%0D%0Ameminimalisir+konsumen+untuk+berpindah+ke+layanan+internet+lainnya+dan%0D%0Amenjadikan+pelanggan+Indihome+tetap+setia+untuk+berlangganan.+%0D%0AKata+Kunci%3A+Endemic%2C+Indihome%2C+Komunikasi+Pemasaran%2C+Strategi.%0D%0A%0D%0AMarketing+communication+is+a+form+of+planning+and+communication+that+is%0D%0Apersuasive+in+nature+to+influence+consumers.+This+study+aims+to+determine+the%0D%0Amarketing+communication+strategy+of+PT.+Telkom+Lampung+Tanjung+Karang%0D%0ACenter+in+maintaining+consumers+using+Indihome+Wifi+during+Endemic+times.+This%0D%0Astudy+uses+a+type+of+qualitative+research+method.+The+results+of+this+study+indicate%0D%0Athat+PT.+Witel+Telkom+Lampung+implemented+the+three+ways+strategy+well+during%0D%0Athe+endemic+period%2C+although+there+were+still+obstacles+especially+in+the+push%0D%0Astrategy+where+there+was+a+shortage+of+human+resources+in+each+field+and+the%0D%0Alocation+where+open+table+events+were+held+was+sometimes+not+strategic+for+the%0D%0Apublic+or+potential+customers+to+visit.+The+marketing+communication+strategy%0D%0Aimplemented+during+the+Endemic+has+been+further+enhanced+to+obtain+feedback+from%0D%0Acustomers%2C+for+example%2C+collaborating+more+by+participating+in+events+where+there%0D%0Aare+large+crowds+of+people+which+are+strategic+places+for+open+table+operations.+By%0D%0Arunning+an+open+table%2C+salespeople+must+also+follow+SOPs+that+must+be+carried+out+such%0D%0A+as+explaining+all+Indihome+products+in+informative+language%2C+which+potential%0D%0Aconsumers+can+understand%2C+language+that+is+not+convoluted%2C+and+can+convince%0D%0Acustomers+with+a+satisfying+after+sale.+By+providing+a+loyalty+program%2C+it+can+minimize%0D%0A+consumers+from+switching+to+other+internet+services+and+make+Indihome+customers%0D%0Aremain+loyal+to+subscribe.%0D%0AKeywords%3A+Endemic%2C+Indihome%2C+Marketing+Communication%2C+Strategy.+&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-03-29&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72092%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72092%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72092%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ELISABETH+%2C+NARENDRA+VIVIANNEY+++(2023)+STRATEGI+KOMUNIKASI+PEMASARAN+INDIHOME+DALAM+MEMPERTAHANKAN+KONSUMEN+WIFI+INDIHOME+PADA+MASA+ENDEMIC+(Studi+pada+PT.+Telkom+Witel+Lampung+Tanjung+Karang+Pusat).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F72092%2F