creators_name: Viola Ika , Tinori 
creators_id: 1914131041
type: other
datestamp: 2023-06-14 05:06:19
lastmod: 2023-06-14 05:06:19
metadata_visibility: show
title: PERBEDAAN PENILAIAN ATRIBUT RUMAH MAKAN PADANG
PUTI MINANG SUMUR BATU BANDAR LAMPUNG
ANTARA PEMBELI MAKAN SIANG DAN PEMBELI MAKAN MALAM
ispublished: pub
subjects: 001
subjects: 330
subjects: 338
full_text_status: restricted
abstract: This study aimed to analyze differences in assessing between lunch buyers and
dinner buyers on the attributes of a Padang restaurant, as well as to analyze what
attributes need to be improved and maintained. This study used a survey method
by interviewing 35 samples of lunch buyers and 35 samples of dinner buyers on
16 attributes. Sampling was determined by probability sampling technique. The
data collection used a questionnaire which before the research had been tested for
validity and reliability. Both the level of importance and the level of attribute
performance were measured using a Likert scale of 1-5. Research data were
analyzed using the Mann Whitney test and Importance Performance Analysis
(IPA). The results of the Mann Whitney test showed that there was a significant
difference between the ratings of lunch buyers and dinner buyers on the
importance level for the completeness of cutlery and prayer room attributes; and
on the level of performance attributes for taste, waitress friendliness, waitress
appearance, and comfort. The IPA results for lunch buyers and IPA for dinner
buyers showed that there were quadrant differences for the four attributes. The
results of combining the IPA for the two types of buyers showed that there were
three attributes that need to be improved and five attributes that need to be
maintained.
Keywords: Attributes, IPA, importance, performance, buyer's assessment of
lunch and dinner, assessment, Mann-Whitney

Penelitian ini bertujuan untuk menganalisis perbedaan penilaian antara pembeli
makan siang dan pembeli makan malam terhadap atribut rumah makan Padang,
serta menganalisis atribut-atribut apa saja yang perlu ditingkatkan dan
dipertahankan kinerjanya. Penelitian ini menggunakan metode survei dengan
mewawancarai 35 sampel pembeli makan siang dan 35 sampel pembeli makan
malam pada 16 atribut. Pengambilan sampel ditentukan dengan teknik
probability sampling. Pengumpulan datanya menggunakan kuesioner yang
sebelum penelitian telah diuji validitas dan reliabilitasnya. Baik tingkat
kepentingan maupun tingkat kinerja atribut diukur dengan menggunakan skala
likert 1-5. Data penelitian dianalisis dengan menggunakan uji Mann Whitney dan
Importance Performance Analysis (IPA). Hasil uji Mann Whitney menunjukkan
bahwa terdapat perbedaan yang signifikan antara penilaian pembeli makan siang
dan pembeli makan malam terhadap tingkat kepentingan atribut kelengkapan
peralatan makan dan mushola; dan terhadap tingkat kinerja atribut cita rasa,
keramahan pramusaji, penampilan pramusaji, dan kenyamanan. Hasil IPA untuk
pembeli makan siang dan IPA untuk pembeli makan malam menunjukkan bahwa
terdapat perbedaan kuadran untuk empat atribut. Hasil penggabungan IPA untuk
kedua jenis pembeli menunjukkan bahwa terdapat tiga atribut yang perlu
ditingkatkan dan lima atribut yang perlu dipertahankan kinerjanya.
Kata Kunci : Atribut, IPA, kepentingan, kinerja, penilaian pembeli makan
siang dan makan malam, Mann-Whitney.
date: 2023-05-24
date_type: published
publisher: FAKULTAS PERTANIAN
place_of_pub: UNIVERSITAS LAMPUNG
id_number: 1914131041
citation:   Viola Ika , Tinori   (2023) PERBEDAAN PENILAIAN ATRIBUT RUMAH MAKAN PADANG PUTI MINANG SUMUR BATU BANDAR LAMPUNG ANTARA PEMBELI MAKAN SIANG DAN PEMBELI MAKAN MALAM.  FAKULTAS PERTANIAN, UNIVERSITAS LAMPUNG.     
document_url: http://digilib.unila.ac.id/72158/1/ABSTRAK.pdf
document_url: http://digilib.unila.ac.id/72158/2/SKRIPSI%20FULL.pdf
document_url: http://digilib.unila.ac.id/72158/13/SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf