?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+INOVASI%2C+LOKASI%2C+KUALITAS+PRODUK+DAN+HARGA%0D%0ATERHDAP+KEUNGGULAN+BERSAING+SOSIS+GULUNG+JURAGAN%0D%0ADIBANDAR+LAMPUNG&rft.creator=MUHAMMAD+KAFI+PRASETYO%2C+1016051051&rft.subject=HD+Industries.+Land+use.+Labor&rft.subject=HD28+Management.+Industrial+Management&rft.description=ABSTRAK%0D%0A%0D%0ATujuan+penelitian+ini+adalah+untuk+mengetahui+pengaruh+inovasi%2C+lokasi%2C+kualitas+produk+dan+harga+terhadap+keunggulan+bersaing+sosis+gulung+Juragan+yang+ada+di+Bandar+Lampung.Penelitian+ini+menggunakan+penelitian+explanative+research+dengan+menggunakan+pendekatan+kuantitatif.+Populasi+penelitian+inia+dalah+konsumen+sosis+gulung+Juragan%2C+dengan+jumlah+sample+sebesar+75+orang.+Pengembilan+sample+pada+penelitian+ini+adalah+incidental+sampling+dengan+teknik+analisis+linear+berganda.+Hasil+penelitian+ini+adalah+secara+parsial+inovasi+dan+lokasi+berpengaruh+signifikan+terhadap+keunggulan+bersaing%2C+kualitas+produk+dan+harga+tidak+berpengaruh+signifikan+terhadap+keunggulan+bersaing.+Sementara+itu%2C+secara+silmutan+++variabel+inovasi%2C+lokasi%2C+kualitas+produk+dan+harga+berpengaruh+signifikan+terhadap+keunggulan+bersaing+sosis+gulung+Juragan+yang+ada+di+Bandar+Lampung.%0D%0A%09%0D%0A%0D%0AKata+kunci+%3A+Atraksi+wisata%2C+fasilitas+wisata%2C+aksesbilitas+wisata%2C+keputusan+berkunjung.%0D%0A%0D%0AABSTRAK+%0D%0A%0D%0AThe+aims+of+this+research+are+to+know+the+effect+of+innovation%2C+location%2C+product+quality+and+price+toword+advantage+comppetitive+of+sosis+gulug+Juragan+in+Bandar+Lampung.+This+research+use+explanative+ressearch.+The+population+in+this+research+is+sosis+gulung+Juragan+consumer%2C+with+sample+amount+75+person.+Sampling+technique+in+this+research+is+incidental+sampling+with+technique+of+linear+regression+analysis.+The+result+of+this+research+are+in+parcial+innovation+and+location+variable+significantly+affected+to+competitive+advantages%2C+product+quality+and+price+not+significantly+affected+to+competitive+advantage.+A+while%2C+semultaniously+all+variable+independent+significantly+affected+to+competitive+advantages+sosis+gulung+Juagan+in+Bandar+Lampung.%0D%0A%0D%0A%0D%0AKey+word%3A+Inovation%2C+location%2C+Product+Quality%2C+Price%2C+Comppetitive+advantages%0D%0A%0D%0A&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2014-12-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F4%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F5%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F6%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F7%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F9%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F11%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F10%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F12%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F13%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F14%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F15%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F16%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F17%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F18%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F19%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F20%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F112%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++MUHAMMAD+KAFI+PRASETYO%2C+1016051051++(2014)+PENGARUH+INOVASI%2C+LOKASI%2C+KUALITAS+PRODUK+DAN+HARGA+TERHDAP+KEUNGGULAN+BERSAING+SOSIS+GULUNG+JURAGAN+DIBANDAR+LAMPUNG.++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F7221%2F