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primary topic: PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG

PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG
type: Article
abstract: Fenomena persaingan antar produk pada saat ini mengharuskan perusahaan untuk merancang dan menetapkan strategi bersaing yang tepat untuk merebut pangsa pasar (Market Share) di tengah semakin banyak dan beragamnya produk yang beredar di pasaran. Salah satu strategi bersaing yang dilakukan perusahaan adalah dengan cara membangun merek yang kuat. Masalah yang dihadapi perusahaan kecap ABC adalah persaingan di bidang industri kecap sehingga perusahaan diharuskan untuk menetapkan strategi yang tepat agar memiliki peluang untuk bersaing dalam memproduksi produk kecap yang berkualitas lalu mempromosikannya sehingga konsumen dihadapkan oleh berbagai pilihan merek kecap dengan harga, varian dan kualitas yang berbeda. Salah satu strategi mengenai merek yang dapat dilakukan perusahaan untuk menciptakan ekuitas merek adalah dengan melakukan perluasan merek (Brand Extension).Permasalahan pada penelitian ini adalah apakah perluasan merek (brand extension) berpengaruh terhadap ekuitas merek (brand equity) kecap ABC di Bandar Lampung. Berdasarkan rumusan masalah dan kerangka pemikiran yang telah diuraikan di atas, maka hipotesis dalam penelitian ini adalah perluasan merek berpengaruh terhadap ekuitas merek kecap ABC di Bandar Lampung. Populasi yang diteliti dalam penelitian ini adalah konsumen kecap ABC di Kota Bandar Lampung dengan jumlah responden sebanyak 100 responden. Sampel yang ditetapkan adalah sampel yang telah atau pernah melakukan pembelian kecap ABC minimal tiga kali dalam satu tahun ke belakang sebelum penelitian ini berlangsung. Saran yang dapat direkomendasikan dari penelitian ini adalah perusahaan sebaiknya terus menanamkan kesadaran merek dibenak konsumen dengan cara melakukan langkah promosi yang menarik minat konsumen, misalnya jingle iklan atau slogan yang mudah diingat oleh konsumen. Selanjutnya perusahaan harus terus mempertahankan kualitas/mutu produk kecap ABC sehingga konsumen dapat terus percaya terhadap kecap ABC. Kata kunci: perluasan merek, ekuitas mere…
date: 2013-09-16
status: published
author list: authors
type: EPrint
type: OtherEPrint
is part of: repository
has document: PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
has version: PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
has published: PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
has document: PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Archive)
has version: PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Archive)
has published: PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Archive)
has document: PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)

PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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has file: 3. COVER DALAM.pdf
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (File PDF)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Archive)
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Fakultas Ekonomi
type: Organization

Azhan Zulmi Helmi Anwar (alm)
type: Person
given name: Azhan Zulmi
family name: Helmi Anwar (alm)

PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
type: Document
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
type: Document
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG (Other)
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primary topic: PENGARUH PERLUASAN MEREK (BRAND EXTENSION) TERHADAP EKUITAS MEREK (BRAND EQUITY) KECAP ABC DI BANDAR LAMPUNG

HD28 Management. Industrial Management
type: Concept

HD61 Risk Management
type: Concept