?url_ver=Z39.88-2004&rft_id=1916051007&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PROMOSI%2C+HARGA%2C+ONLINE+CUSTOMER+REVIEW%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+FASHION%0D%0A(Studi+Pada+Mahasiswa+Universitas+Lampung+Pengguna%0D%0AMarketplace+Shopee)&rft.creator=CRISTOFER+%2C+AMI+NUGROHO+&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.description=%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+promosi%2C+harga%2C+online%0D%0Acustomer+review+terhadap+keputusan+pembelian+produk+fashion+pada+mahasiswa%0D%0AUniversitas+Lampung+pengguna+marketplace+Shopee.+Jenis+penelitian+yang%0D%0Adigunakan+adalah+penelitian+kuantitatif+dengan+menggunakan+metode+explanatory%0D%0Aresearch.+Populasi+dalam+penelitian+ini+adalah+mahasiswa+jurusan+Ilmu%0D%0AAdministrasi+Bisnis+Universitas+Lampung+angkatan+2019-2022.+Teknik%0D%0Apengambilan+sampel+dalam+penelitian+ini+yaitu+proportional+stratified+random%0D%0Asampling+dengan+sampel+sebanyak+88+responden.+Analisis+data+dalam+penelitian+ini%0D%0Amenggunakan+analisis+regresi+linear+berganda.+Berdasarkan+hasil+penelitian+dan%0D%0Aanalisis+data+menunjukan+bahwa+(1)+secara+parsial+promosi+tidak+berpengaruh%0D%0Asecara+signifikan+terhadap+keputusan+pembelian+produk+fashion%2C+(2)+secara+parsial%0D%0Aharga+berpengaruh+secara+signifikan+terhadap+keputusan+pembelian+produk+fashion%2C%0D%0A(3)+secara+parsial+online+customer+review+berpengaruh+secara+signifikan+terhadap%0D%0Akeputusan+pembelian+produk+fashion%2C+(4)+secara+simultan+promosi%2C+harga%2C+online%0D%0Acustomer+review+berpengaruh+secara+signifikan+terhadap+keputusan+pembelian%0D%0Aproduk+fashion.%0D%0AKata+Kunci%3A+Promosi%2C+Harga%2C+Online+Customer+Review%2C+Keputusan+Pembelian%0D%0A%0D%0AThis+study+aims+to+determine+the+effect+of+promotion%2C+price%2C+online+customer+review%0D%0Ato+product+purchase+decisions+fashion+to+students+at+the+University+of+Lampung+user%0D%0Amarketplace+Shopee.+The+type+of+research+used+is+quantitative+research+using+the%0D%0Amethod+explanatory+research.+The+population+in+this+study+were+students+majoring%0D%0Ain+Business+Administration+at+the+University+of+Lampung%2C+class+of+2019-2022.+The%0D%0Asampling+technique+in+this+study+is+proportional+stratified+random+sampling+with+a%0D%0Asample+of+88+respondents.+Data+analysis+in+this+study+used+multiple+linear%0D%0Aregression+analysis.+Based+on+the+results+of+research+and+data+analysis%2C+it+shows%0D%0Athat+(1)+partially%2C+promotions+do+not+significantly+influence+product+purchasing%0D%0Adecisions+fashion%2C+(2)+partially%2C+the+price+has+a+significant+effect+on+product%0D%0Apurchasing+decisions+fashion%2C+(3)+partially%2C+online+customer+review+significantly%0D%0Ainfluence+product+purchasing+decisions+fashion%2C+(4)+simultaneously+promotions%2C%0D%0Aprices%2C+online+customer+review+significantly+influence+product+purchasing+decisions%0D%0Afashion.%0D%0AKeywords%3A+Promotion%2C+Price%2C+Online+Customer+Review%2C+Purchase+Decision&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-05-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72305%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72305%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72305%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++CRISTOFER+%2C+AMI+NUGROHO+++(2023)+PENGARUH+PROMOSI%2C+HARGA%2C+ONLINE+CUSTOMER+REVIEW+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+FASHION+(Studi+Pada+Mahasiswa+Universitas+Lampung+Pengguna+Marketplace+Shopee).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F72305%2F